Are the Big Phone Carriers 'Good Enough' These Days?

Last week, I got my hands on the brand new Nexus 5, and, as you might expect, I've been quite happy with it. The screen is fantastic. The size and weight are perfect, and the battery life is beyond anything I've had so far. But this isn't a post about the Nexus 5. It's about what I also switched when I changed phones - my carrier.

In the process of moving from my aging 2011 Galaxy Nexus on Verizon, I'm now on T-Mobile. This means in the space of five or so years, I've gone from an iPhone on AT&T, to an HTC Evo and Samsung Epic 4G on Sprint, to the Galaxy Nexus on Verizon and now the Nexus 5 on T-Mobile. You could say I've tried all the big carriers here in the US, and experienced their positives and negatives. And in my experience, what they deliver, for the most part, is good enough.

Those of us who were early adopters on the first iPhone here in the US remember that AT&T was the only option - and the service's flakiness was well-chronicled. Many thousands of words were spent in blog posts here and elsewhere decrying AT&T's seeming inability to scale up to the unprecedented data demands brought on by the iPhone. (See: Thoughts on AT&T: What Steve Jobs Should Have Written) Calls that would complete without dropping, even with both parties staying completely still, seemed impossible, and it wasn't unusual for the first words after calling back were something to the effect of "Stupid AT&T".

Moving to Sprint for me was as much a function of switching to Android from iOS as it was leaving AT&T. In 2010 I was making a bet on momentum, app choice and quality, and that choice looks to have played out correctly. But when my family moved across town, we unhelpfully ended up in a place where Sprint coverage was not great - meaning most of my successful calls would have to be made in the backyard. For a year, that was just fine, and we made do - especially as most of the time, we use our phones for data, including email or texts, than we do with phone calls.

In 2011, I switched to Verizon when the Galaxy Nexus came up, and data/voice have been very good. No complaints. But they weren't a partner on the Nexus 5 launch, and while I had considered either going Moto X on Verizon, or keeping my creaky Galaxy Nexus around just a bit longer, I wanted to take another experiment and move to T-Mobile. As Pokemon was best known for saying: "Gotta Catch 'em All!"

/via https://twitter.com/louisgray/status/374207342763442176

Prior to making the switch, I polled people in person and many whom I didn't (via Twitter), to see how they rated their own carrier, on a 1-10 scale, and what mobile OS they were using. Surprisingly, the overwhelming majority of people rated their carrier with a score of 8 out of 10 or above. I had expected to see a lot of lower scores, and to see some trends play out, be it low scores for AT&T on iOS, or lower scores for the smaller carriers, specifically T-Mobile and Sprint. But by and large, people seemed pretty happy - leading me to wonder openly if the only safe business to be universally disliked is that of airlines - who never get any credit.

/via https://twitter.com/louisgray/status/374252273930489857

At the time, my curiosity was as much tied to MotoMaker for the Moto X launching first with AT&T. Was AT&T good enough again to be forgiven for their 2008-10 era quality gap? Could I possibly think of getting back with AT&T after all the frustration I'd seen? I saw people on iOS, Windows Phone and Android all giving AT&T scores above 7, and those from other carriers also being quite favorable. There were no clear laggards.

So when the Nexus 5 came available on Google Play, my internal debate over how to move forward was a pretty simple one. I saw that T-Mobile's LTE coverage includes my work and home. I saw the pricing for T-Mobile was in line (and actually a bit cheaper) than Verizon, and practically the only risk I'd be taking is if it was weak when I traveled outside of my usual stomping grounds. And so far... no complaints.

There's no question that as more and more of us as consumers and businesspeople are expecting more from our smartphones and tablets, that the demands we're putting on our telecommunications infrastructure is dramatically increasing. We've gone from a society that exchanged voice calls and simple texts to one where we expect full HD video and streaming live audio. We expect high speed access on all our devices, practically everywhere.

To build and support that demand, all the carriers are racing to be sure they're not the one who ends up left behind, as all the smart consumers end up attached to the market leaders. It's been a long time since I've read a great rant on AT&T, or seen a wave of people reporting dropped calls. Verizon's commercials promise the widest LTE available, and they do have "the map for that", but the alternatives seem to keep up in users' eyes. So maybe, just maybe, we've hit a turning point when the carriers are pretty good, and the user experience is going to get even better as our hardware improves and the mobile software gets even more excellent. I'm glad we've gotten this far.

Usual Disclosures: I work for Google. Google builds Android, and shaped the Nexus 5. I initially received my first HTC Evo free from Google I/O 2010 before I joined the company. This post isn't aimed to indicate any bias or favor to any Google partners. That'd be silly.

Steve Jobs: An Irreplaceable Icon

The world's outpouring of affection for Apple cofounder Steve Jobs is remarkable. In a time when scandal and tawdriness make headlines, and the foolish are revered, Steve represented something else - an intelligent, perfectionist approach to creativity, aimed at the greater good to constantly refine and bring value, through technology - and somehow won the hearts of the people. Amidst a world of awkward poor dressing techies, Steve exuded class and presented himself as being above the fray. His presentations were a masterpiece. His products were art. He took a world consumed with cutting margins and making it up in volume and made it emotional - a status symbol. He helped define a generation of computing and electronics in hardware and software, and became the man on a pedestal by whom all other CEOs and innovative tech leaders are measured - a tall task for the current crop and those to follow.

The last 4 or 5 years of uncertainty around Steve's health (and I feel like I know him so well that he should simply be referred to as Steve) were the unspeakable story - the deep hope that he could surprise us all - again - with "One more thing" and show that he had somehow beaten cancer and proven his immortality. All while fighting unspeakable challenges at home and in hospitals, he and his extended team churned out more and more products, hit after hit that built Apple into the highest-valued company in the world. Each keynote worried us that it would be his last. His very figure was dissected by cheap online tabloids trying to score a few million page views, and we rejected the opportunity to have this new shrunken image burned into our pupils, because we knew that despite his newfound frailties, Steve inside remained the lion we all knew.

For 15 or so years, Apple and Steve Jobs have once again been whole - practically synonymous. College students everywhere can't remember a time when Steve was not leading the company. But for those of us who suffered during the dark days of Apple, when the word "beleaguered" followed the company everywhere, and showing up with a Mac in a world that was going Windows was a conversation starter, knowing you were different.

It's not just that Steve did his job better than anybody else when he was on top. It was that he took a company in the middle of a very public suicide and turned it around, using the perfect mixture of humility when it was needed, and arrogance when it too was needed.

During the summer before my junior year in college, I remember my roommate, almost with a cat call, announcing that Gil Amelio, then CEO of Apple for a mere 500 days, had resigned. Yet another obvious example that Apple was doomed, and we would have to settle for something less than great for the rest of our computing days. Even I had almost given up. But this presumed bad news was the turning point that brought the original visionary who made the Mac what it was to the company that could make history again. Almost nobody saw it coming. Not even the geeky among us who said we would give up our Mac when you pried it from our cold dead fingers knew what was coming. Not even those of us who held our AAPL shares in the single digits and cheered when the company market cap passed $4 billion had any idea of what the next decade would bring. If we had, we would have put our life savings on it.

Why is the world reacting to the passing of Steve in the way that it has? Why has the President of the United States taken the time to remark on his passing just hours after Steve left us for what's next? Why did the leaders of practically every tech company on the planet express their heartfelt loss and appreciation for the man's accomplishments? Because Steve stood for something. He personalized the fight for the user so absent in a world of drab number-pushers unwilling to take chances. He personally stood for making change for humans that made products desirable. He was, to many, a hero - even to those who found themselves going against Apple in the market.

In the last few years, as we've all started to think about the inevitability of Steve's passing, as cancer doesn't give anybody any slack, writers have all had the chance to write their premature obituaries, to share their favorite stories of Steve - to tell their first experiences of the Mac or the iPhone or the iPad or anything else that made Apple have an impact on them. I now have three children who will grow up in a world without Steve Jobs, who will be forced to hear from me stories that make him sound like Thomas Edison and Henry Ford wrapped up into one. I have but the one blip of a memory of when I saw him at an early Apple Store in Palo Alto, when being his perfectionist self, he answered a support question I had. I am glad I saw a keynote of his at MacWorld in person a full decade ago. Even as some of my preferences changed in terms of my own computing and mobile choices, I never lost faith in Steve and his fight.

The world lost a vibrant 56 year old man. In a world where people regularly crest over 100 years old, and CEOs melt into their chairs into their 80s, Steve could not beat cancer. There were no karma points for being the best in the world for what he did and being an inspiration to all who saw him, knew of him, came into contact with him, and understood him. And this is just wrong. It is a major reason why underneath all the praise and wistfullness and sorrow, there is also anger, and frustration that a man who had already given so much, who had so much more to give, was taken from us too soon. This is unacceptable.

Tim Cook and the rest of the Apple team have an impossible task, to satisfy the millions of Apple fans and the tech world who has grown used to expecting the impossible from the company and seeing it exceeded. I have no doubts that Steve has trained his successor and management team well, that they know the right way to build products and make things beautiful and magical. But in a world of copycats, Steve remained without equal for decades, a cut above the rest. There will be no replacing Steve. Just an end to an era, and the start of a new landscape, where he moves into the history books instead of current events.

I do have a heavy heart tonight. I say it without melodrama, without a need for others to feel shared sorrow, but for reality. The whole world lost somebody special today, and we will never get him back.

In-App Purchases: By Account or Device?

In a world where the Web is increasingly consumed on mobile devices, and applications on iOS, Android or other platforms continue to proliferate, developers are turning to in-app purchases to drive revenue, not just for premium applications, but for free applications that often get you in the door, but entice you to pay up for additional features. But what many developers aren't preparing for is a world where consumers have multiple devices, but carry the same apps - putting the customer's data at risk, tied to a single device, even when a centralized cloud solution seems like a reasonable and much more modern, alternative.

Traditionally, premium software vendors have asked customers to pay on a per-install basis. Want to run Adobe Photoshop on multiple computers? You have to pay a multi-user license. Want to run Microsoft Office for the whole family? Get a family pack. But on the mobile side, thanks in large part to Apple's leadership on the iTunes store, and other app stores, including the Android Market (tied to one's Google account), premium and free applications are synched on a per-user basis. Want to upgrade your iPod or iPhone? A sync with iTunes should get your apps back. Purchase the latest Android tablet or phone? Log into Google with your account, and the Android Market will start feeding you your apps.

That said, synchronization of content between devices is comparatively poor. For every cloud-based app like Gmail or Spotify that recognizes your ID and displays your information on every device, one finds applications that live on your phone or tablet, and don't communicate to any parallel installs you have. (See iTunes' guidance on this issue) This leads to the very common issue known by any Angry Birds addict, who finds themselves conquering the same levels from phone to phone to computer or even on Chrome, instead of starting where they left off. If you love killing pigs and burning time, that's wonderful, but I'd bet many people would find it valuable to log in with their account on any device, and continue where they left off. Some apps, like Barnes and Noble's NOOK app, do this very well, but many miss the target.

The situation becomes even more complicated with the advent of in-app purchases. Forget about the Mighty Eagle (just one dollar per level!) in Angry Birds. You can purchase weapons and tools galore for sports games and strategy games on your smartphone, but many application developers are making the purchase much like they did in the traditional sense - assigned by device, not tied to your Apple account or your Google account. That means that not only do your premium purchases not follow you from device to device, but even worse, if you have to reinstall your mobile OS for whatever reason, you've lost the in-app purchase data, and probably a bunch of the app's history as well.

Living on the bleeding edge of early adopterdom as I do, I've learned to be flexible with the occasional bumps. I got hit with this in-app issue this summer when I had the chance to reinstall Honeycomb on my Android tablet from Samsung, only to lose the in-app purchases I'd made on the 9 Innings baseball game, along with dozens and dozens of games played and players acquired. While I didn't have to rebuy the app itself, which is great, I was starting on Opening Day all over again. That's nuts.

I can understand application developers wanting to ensure they receive appropriate payment for their apps being downloaded and enjoyed. I think the functionality of in-app purchases is a great expansion of mobile commerce. But in a Web-centric mobile world with centralized accounts, storing one's application data on the device, without backup in the cloud, seems short sighted. Many of us carry multiple devices, and may some day upgrade our phones and tablets. It'd make more sense for me that we can do so without fear of losing our progress and our premium buys.

Revisiting Android A Year Into My Smartphone OS Migration

Tomorrow's Google IO approximately marks the one year anniversary of a shift in my digital lifestyle, when I began to use Android instead of my trustworthy iPhone, which had been my go-to device for a number of years. While any post I make regarding Android runs the risk of being assigned the 'fanboy' label, it's worth reviewing what has changed in the market over the year since I left the Moscone Center with a new HTC Evo - an intriguing year that's seen major announcements by players in and out of the ecosystem, with consumers reaping the benefits of an innovation race, assuming the courtroom battles between Apple and many other players don't throw a monkey wrench into the whole thing.

Mobile OS Software

When I left the Moscone Center with my new Evo (provided courtesy of Google and since replaced by a device I paid for out of my own pocket), the device came with stock Android 2.1, code named Eclair - with 2.2 Froyo having been demonstrated at the event and expected to arrive soon. At the time, my iPhone was on version 3.1.3 and the iPads were on iOS 3.2.

Not too long afterward, the Evo was gifted with 2.2 Froyo in an over the air (OTA) update, keeping it relatively on track with Google's calendar.

In late June of 2010, the iPhone was upgraded to iOS 4.0, bringing with it multitasking, folders and universal in boxes, to name a few things. The iPads reached 4.2 in late November, adding AirPlay and other items.

By the end of 2010, Google had moved beyond Froyo and was talking up Gingerbread, the 2.3 release. This release hasn't yet made it to the HTC Evo, which my wife now uses, nor to my Samsung Epic 4G, which I switched to in November of 2010. In fact, the Epic's meandering move from 2.1 to 2.2 was a big pain, but it was very much a laggard relative to its compatriots, and once it arrived, I had no complaints.

On the Android Tablet side, while Honeycomb (3.0) was said to be the go-to OS for Google-approved tablets, I've been quite happy with the Samsung Galaxy Tab, which came with 2.2 when I bought near the end of 2010. There hasn't been a clear roadmap from Samsung as to the Galaxy Tab getting to 2.3, let alone 3.0, but newer models of the Tab are centered around Honeycomb. So far, from my experience testing the Motorola Xoom, I haven't yet been tempted. The iPad 2's introduction in early 2011 was primarily a hardware bump for Apple, without new software features.

Mobile OS Hardware

As my conversion process to Android was ongoing, Apple started selling the iPhone 4 in June of 2010. Despite multiple visits to Apple Stores to try the device myself and reconsider if I had made the right choice, the hardware and software combo didn't persuade me to reverse course. Despite multiple rumors one way or another, Apple has not yet made any updates to the iPhone 4 in the past year, with the exception being adding a second carrier in the US (Verizon).

While Apple's been holding steady with iPhone 4, scads of Android phones from different carriers with different features have been released - some fantastic, some good and some not great at all. The Evo, despite many things I liked about it, was heavy and a power hog, and I felt odd writing a disclaimer each time I mentioned Android on the blog, so those things, combined with a simple upgrade to the Epic 4G, which gained me a hardware keyboard to boot, got me to switch. Besides phones with real keyboards (which Apple's not interested in), there are also dual screen Android phones, Android phones that offer laptop cradles and low-end Android phones that get below $99 at retail.

Where people have gained annoyance with Android is the tight leash carriers have over the software on the devices. It's perceived, even if not backed by great evidence, that the carriers are not incentivized to keep users on older hardware current, preferring instead to push them to new models. After starting and stopping its Nexus One program, Google introduced its Nexus S offering which, in addition to being a cool-looking phone, promises none of the carrier nonsense on the phone, as well as fastest access to Google code releases. While it's not a major win to say the attributes of the phone are simply avoiding negatives from carriers, it's valuable to have an unblemished alternative.

I Could Switch to Nexus S on Sprint If I Wanted

As a user, assuming money is available, the option is there to upgrade to an even newer and better phone on the Android platform, keeping the carrier you like (in my case, Sprint), every few months. If I found it made sense, or if they somehow give away Nexus S phones at Google I/O this year, I can switch phones again with almost no headache. Meanwhile, if I were still on Apple's side with the iPhone 4, I could stick with the iPhone 4 or stick with the iPhone 4. What most folks get confused about is the word "open", while I prefer to see it as "options". I can change if I want to something that works for me.

The 7-inch Galaxy Tab: Still the Gold Standard on Tablets

Speaking of "options", both the Samsung Galaxy Tab and the Android-powered Barnes and Noble NOOKColor come in 7 inch handheld sizes, which Apple thus far has avoided, sticking with their 10 inch model. While preferences are preferences, I do have the option on Android to go small, medium (8.9 inch) or large (10.1) if I want, while Apple is sticking with the one size fits all approach - one I expect they will change as the product matures. After all, they do have small/medium/large in laptops, iMacs and monitors, so it befits their history. I strongly prefer the 7 inch size over the 10 inch, and once you've used one for a good amount of time, a larger tablet just seems too big.

Applications

For those who prefer Apple and the iOS, aside from a unified experience, the second most attributed reason for keeping the iPhone candle lit is typically applications - either in number or quality. I hypothesized a year ago that Android's market share numbers and array of carriers, phones and users would lead to more developers, more applications and eventually better applications. I believe for the most part, this has come true. There are a select number of developers who continue to be iOS-only, but they are rapidly joined by those developing for both platforms, and increasingly, by those who are developing for Android first, iPhone and iPad second, like I said they would. Robert Scoble, well known tech blogger and Apple fan, cited this trend in his recent post this morning, when he said "the most interesting set of companies is being built around smartphones and here, for the first time, Apple’s iOS doesn’t have the coolest apps."

As a long-time Mac user (typing this on my MacBook Air now), I understand the defensiveness of quality over quantity and believing that you've got the best stuff. But I do believe that developers are bringing the best stuff over to Android as well and users are not going without apps they would have available on the other side.

There's no question there is tremendous work to be done to clarify payments to and rewards for developers on the Android platform, relative to the iOS platform, and there is work to be done on the Android Market to add discoverability versus iTunes, but again, having tried both, to say one is great and the other is lame is a dramatic oversimplification. There's something very cool about managing one's phones via the Web and installing applications to different devices from the browser with a few clicks - something I still can't do on iTunes.

What Does This All Mean?

It makes sense to try and keep an open mind when it comes to technology progress in a world that's changing fast. I've enjoyed iOS in the past, and am glad it's so simple that my kids don't waste much time on the iPads fighting technology. I've had my occasional bumps with Android, outweighed greatly by the benefits of multitasking, built in hotspotting, voice search, and flexibility of the platform. I actually tried and enjoyed the Windows Phone 7 experience, and hope to some day get a chance to try out HP's Web OS and Kinoma on any phone once that ships. To pick a side and stick to it while being blind to the many options out there in the market is silly, but in looking back on my switch, I am glad I didn't get stubborn and ignore the market trends. While Android has provided more options from different carriers with an array of devices and improvements in the user experience and applications, iOS has not done much in the same time, aside from make a ton of new customers and a ton of money. That's fantastic for Apple and for the tech world in general, but not much money has gone toward Apple from our home in the last year.

Google and the carriers have a lot of work to do to solve fragmentation and the perception of fragmentation. They have to do a much better job of explaining why their experience is better than that of the competition (if that's the case). They need to make Honeycomb dramatically more simple, and more attractive to developers. They need to make troubleshooting the devices, when things go wonky, solvable by humans without Linux backgrounds.

That said, I like that Android has given us choice in tablets, in smartphones and carriers. I like that I can use a platform that doesn't fill me with fear when I upgrade from one phone or another, or know that because my wife broke her Evo, that a new one which arrives tomorrow will take only minutes to configure, synched with her Google account. There's no telling what the next year brings in terms of new devices and new places we'll see Android, but I'm betting it will be another year filled with new functionality, new apps and new experiences I would have missed if I didn't jump from one side of the aisle to the other. No doubt tomorrow at Google I/O we'll start to get a few hints.

With iApps Surging, Apple Seemingly Abandons Web Apps

Considering the dramatic success of Apple's App Store for iPhone, iPod Touch and iPad, it seems remarkable that at the 2007 introduction of iPhone, the device was not set up for third party native applications, with Steve Jobs and crew suggesting standards-based Web apps were the way for developers to design for the device. A June 2007 press release gushed over secure and reliable apps designed on Web 2.0 Internet standards, but by July of 2008, the App Store launched as part of iTunes, and hundreds of thousands of apps have found their way to iDevices. Meanwhile, the Web Apps directory on the Apple Web site has atrophied, not having updated in nearly five months - while competitors such as Google push for Web app development inside Chrome.

The Web Apps directory on Apple.com looks much like the iTunes App store, Mac App Store or other application directory, including the Android Market, with "Most Recent", "Most Popular", "Alphabetical" and "Staff Picks" across many different categories, including "Games", "News", "Social Networking" and others. But if you look at the most recent content, you don't see anything new since December 3rd 2010, and Puck Billiards, posted on November 30th, has enjoyed the exclusive Staff Picks position for the entirety of the duration.

Puck Billiards Has Been Featured Since 11/30/10.

Prior to the directory's freeze, staff picks for Web apps were issued every few days. The staff picks page shows other highlighted apps posted November 18th, 29th, 30th, December 2nd and 3rd and then nothing. No mention of a change in status for the directory, or future plans. If you are a developer looking to submit a Web App, you can still do so, or provide feedback to the directory, but it's not completely clear anybody's listening.

Apple's Web Apps Page from a Previous Era Is Still Live

In contrast to the hundreds of thousands of apps on the App Store, Apple's Web Apps splash page mentions "over 1700 web apps to flick and scroll through", but this page too is clearly in the dustbin of history. The 1,700 number was live as of January 2009 (according to Archive.org), made even more antiquated with no mention of the iPad, referring only to iPhone and iPod touch.

iOS has been an incredible platform, an extremely lucrative one for Apple and its developer community. But the silence on Web apps makes it look as if they just walked away. The right thing to do would be to close submissions, shut down the page, and put up a note saying the directory won't be updated.

Sosumi: Apple vs. World for Phones, Tablets & the Future

Apple is not taking the war on iOS lying down. Bleeding from the wounds of a thousand cuts courtesy of the knives from the wide-ranging Android ecosystem, the company is taking on Samsung in the courtroom, targeting the Galaxy series of phones and tablets, just over a year from their initial suit against HTC, months after they sued Amazon for their App Store naming and six months after they sued Motorola for their use of multitouch. It's getting a little busy in Cupertino's legal counsel these days, and without suing their current nemesis, Google, outright, Apple seems to be throwing their significant market weight around. Despite being outnumbered, there's no question they believe they have both might and right on their side.

An early flashpoint in the return of Steve Jobs to Apple was the agreed upon cessation of legal wrangling with Microsoft over the famous "look and feel" lawsuit that claimed Windows had borrowed heavily from the Macintosh. Of course it had. But it was legal, thanks to shoddy early contracts. In the announcement of the stopped legalities, Jobs famously said, "We have to let go of the notion that for Apple to win, Microsoft needs to lose.'"

The ensuing (no joke) 13-plus years have put Apple in the driver's seat versus Microsoft in may places - in market capitalization, and leadership on music players, mobile phones, tablets and sheer brand desire. Microsoft didn't lose, per se, but they didn't have to get the verdict handed down from the courts. The verdict has been handed down in the world of public opinion and choice of quality products that saw the Zune dismissed as a joke and Windows Media become an also-ran, with CEO Steve Ballmer being a lightning rod of futility.

But this time around, Apple is the front-runner. They have market muscle, they have clear differentiation and leadership in hardware and software. They have an amazing app store with high quality software - a combination that is practically unmatched, even as Android has passed Cupertino by in numbers, and quality improves rapidly. This time around, they are not being loose with their contract work, patenting everything under the sun - from the implemented to the theoretical, and they are backing up those patent claims by taking on their competition directly. They refuse to go down without a fight.

It took Apple to change the way the world interpreted smartphones. It took Apple to introduce a successful tablet. It took Apple to turn the tide against peer to peer free file sharing and to a legitimate music and video store. In the years following their leadership, iTunes has in some ways been lapped by Spotify and other offerings. Android's flexibility means there are many choices in handsets which look remarkably like the iPhone. The Galaxy Tab, my tablet of choice, comes in sizes the iPad doesn't. But the volley of lawsuits smacks of preemptive desperation, not from a company in trouble by any means, but by one that wants to make sure it won't ever be.

In March of 2010, former Sun CEO Jonathan Schwartz wrote a post, titled, in a nod to Jobs, "Good Artists Copy, Great Artists Steal". In the post, he claimed that Apple going after the competition raised their visibility and relevancy to the market.

"Having watched this movie play out many times, suing a competitor typically makes them more relevant, not less. Developers I know aren’t getting less interested in Google’s Android platform, they’re getting more interested – Apple’s actions are enhancing that interest."

I can't say that more users and developers are flocking to Android directly because of Apple's moves, but it is wearing down on the good will that Apple has fostered with the general tech community. In a world where Apple has forged its own path, going practically partner free, owning their own pace and great margins, the rest of the world has been expected to choose a side opposed to their own - be it Android, be it Samsung's BADA OS, be it Blackberry or Microsoft Windows Phone 7 (see Nokia). By choosing to compete with Apple and to develop solutions that mirror the iPhones of the past, it's left them open for such courtroom drama.

At this point, I probably have nearly as many Samsung devices in my home as Apple devices. From the Galaxy Tab to my Galaxy S powered Epic 4G phone on Sprint and our TVs, I'm looking at Samsung logos many hours a day. So this particular lawsuit doesn't exactly give me the fuzzy feeling that Apple is going to enable a great electronics manufacturer to provide solutions users want.

At my last startup company, the market incumbent sued us immediately following the acquisition of patents they had gained through buying a dying market pioneer. The intent of the suit, which was baseless, was to prevent us from raising a $47 million D round, and to thwart our momentum. The lawsuit was a major distraction for years, and damaged our ability to sell to customers, until it was dismissed years later. I've seen the big market leaders come after the challengers to try and protect their turf, and it has me wary. I can't defend copying and a lack of innovation, but I hope customers don't suffer as the Valley goes to court.

The Android and iOS War Is Not Mac vs Windows Part 2

       
Over the last several months, I have seen scads of articles trying to equate the battle between Apple's iOS on one side and Google's Android on the other as a rerun of the famous Microsoft Windows versus Apple Macintosh battles that played out over the 1980s and early 1990s. In practically every case, Android is seen as Windows. After all, both operating systems have achieved market leadership (in most ways you could count leadership) through extensive partner relationships. In both cases, Apple fanatics look down on the alternative as being less polished. In both cases, the opposing non-Apple camp has the chance to revel in geekery, showing what's possible when you get to the system foundation, while looking down upon the more closed, possibly less flexible Apple option. But I would argue there's a different way to look at this conflict, and it comes down to apps - which flips the discussion on its head.

Microsoft Word 6 for Mac. The Pain Still Is Felt Everywhere.

As a longtime Mac OS user (and sufferer), I slogged my way through Apple's dark times in the mid to late 1990s, taunted by developers who would avoid Mac OS as a platform. Others, if they did choose to release for Mac OS, might do so well after comparable versions were issued for Windows. Often, the Mac version was a klutzy port of the Windows original, running slowly and awkwardly on Apple machines. While we had our own native apps that only ran on Mac, press and advertisers alike knew that Windows had the numbers - more users, more options and dramatically more software. Most of us Mac addicts were left to order out of catalogs instead of retail stores, quietly fixing our need like those with misunderstood fetishes, while Windows users gleefully got first-day shipments of PC titles with the latest games, office software, and multimedia. We begged for scraps, but our day eventually came.

In time, our once pitiful position, a mere blip in software sales next to the incumbent behemoth, changed. Under Steve Jobs' leadership the new Apple and Mac began to stand for something else - not just in quality, but in numbers. The popular titles that once were shipping Windows only started to ship for both Mac and Windows simultaneously. Large companies that once abandoned the Mac came back, or set up separate business units thad did a fantastic job creating quality software. The gap once felt in software has practically disappeared, and I can't remember the last time I felt longingly for a piece of software that ran exclusively on Windows, or found a hardware device that had forgotten to find a way to work well with Mac out of the box. I have an HP Laptop running Windows 7 (and IE) at home, but I've only had to use it to get into proprietary online meeting rooms that demand Windows. Otherwise, the notebook stays closed.

Does this mean that the Mac ever caught up in terms of the vast number of software titles? No. But no Mac user today feels the same way that we Mac users did eight or twelve years ago, because everything we can do on a PC, we can do on a Mac, and there are many different things possible on this platform that can't be done on Windows.

Top App Developers Are Coding for Android and iOS

This brings me back to Android. Apple's iOS has more applications than Android. It has a smart, well-organized, high quality store design that presents new and high quality apps to users for iPhone, iPod and iPad. The Android Market is close, but not perfect. iOS has a good number of applications that are iOS-only, which do not exist for Android, namely favorites like Instagram, Path, Flipboard and more - many more.

But, as I've predicted over the last nine or so months, since changing my mobile OS preferences, this is changing, just like the Mac issues of the past. The gap in software is closing in terms of the number of applications. The polish of Android is improving relative to that of iOS, as Google improves with each iterative release. The amount of software available is increasing to fill needs that were previously unserved. Soon Android users, if we have not gotten there already, will feel like the Mac users of today, where every need is served, and there is no lingering desire for anything on the other side of the mobile software divide.

You can see the dominoes begin to fall as iOS-only applications, like Path, publicly promise Android versions soon, while promising to wait and deliver an amazing experience. You see applications like Ninua start as Android only, and games developers deploy for Android while ignoring iOS. (See: Bionic Panda Games) I believe only the most ardent of iOS fanatics will stay single sourced in the long run, just like BBEdit has never strayed from its Mac-only approach (and boy do we love them for it).

For when it comes to the mobile applications piece of this skirmish, Apple is not Apple of the 1990s. It is playing a role more similar to that of Microsoft, who had more titles, more developers, and a seeming guise of invincibility. This is not a replay of that battle, but a new one where the challenger is now the dominant one, and behaving much like a dominant player would. What I like more about this specific discussion is that this time, in my opinion, both sides are great. I would take a market battle between Apple and Google any day over the frustrations and issues that took place with a dominant Windows of yesteryear. I still love my Mac and the iPad has transformed mobile computing. But let's not be so naive about the world of Android software. Developers, users and the entire Android ecosystem are going to be benefitting from continued progress and growth - in quality and quantity.

The iPad 2 Dilemma: Nice Upgrade But Without Risk

Apple is at its best when it takes giant leaps forward and risks its reputation on a new product or idea that could change the industry. Arguably its biggest successes in the last decade have been of this variety - from the original iPod and iPhone to the iTunes Music Store, the iPad and the MacBook Air, each of which is iconic, and unquestionably a success. At a time when competition is moving faster and more intelligently than ever before, we've all collectively come to expect the amazing from Apple from every announcement, and simple upgrades with anticipated features don't change the game. The iPad 2 delivered what we expected - faster processors, dual cameras, and a thinner body, great upgrades, but not really much of a stretch. Now we're in a waiting game again, about 9 months to a year from their next announcement (maybe), giving the competition a new target.

When the iPad was introduced in January of 2010, I said no other company could pull off what Apple had, adding "they are going to sell a ton of these machines, and you'll see them in places you never expected." Apple's sales numbers prove that to be true. They've sold excellently, and we've got a pair of them in our home (the original WiFi only version, purchased on day one). The company's focus on interesting markets, such as health care, and gaming, at the iPad 2 unveiling backed up the belief that the iPad would be in a new place for Apple, and the wide range of apps are extending this even further. So as Mac people, Apple people, we get spoiled.

Leaving aside personal preference for one OS or another right now, I've grown somewhat fatigued about iOS in general. Between my iPod Touch and two iPads, the design doesn't seem to have been dramatically upgraded since launch. A little faster here, a little multitasking there, some folders in another area, and the product incrementally proceeds. So too feels the upgrade from iPad (the original) to iPad 2. For existing iPad owners, like myself, the push to upgrade from version one to two is not a big one - unless you can get a sucker to buy the previous rev for a good price on eBay.

What we've come to expect Apple to do - not just the first time, but every time - is to take a big leap, and put themselves on the line for all mankind, with Steve Jobs, the immortal one (we would hope), playing the role of superhero. The floppy disk? Consider it slain. Proprietary networking? Dead. The optical drive? Rolling in the grave. Maybe the next step is to walk away from boxed software altogether? Maybe it's to do away with all wires? What I wouldn't give for a real device with true wireless power...

In the iPad 2, Apple didn't take any risks with the size of the product. No 7-inch model. No small/medium/large, with the exception being the amount of Flash memory and 3G option. And if you were blown away by SmartCovers, then I believe as an industry we're focused on the wrong things. As a long-time Mac viewer, I remember Steve Jobs introducing the Flower Power and Dalmation-colored iMacs, and the iPod Socks (for real) that could protect your iPod while simultaneously confirming you as a doofus.

As Apple pushes forward with the iPad 2, which we can safely say now will be both the volume leader and revenue leader in tablets for the foreseeable future, competitors from all corners, from HP to Blackberry to LG to Samsung to Motorola are preparing alternatives with platforms that quite possibly are more innovative than iOS today. The HP WebOS is worth peeking at. Honeycomb (Android 3.0) is compelling. The PlayBook remains to be seen, but maybe there's a niche out there for it.

I'm all for buying the latest and greatest stuff. It's fun and it's got serious geek bragging rights. If I didn't already have iPads, I would take a serious look at the iPad 2. But I believe I already have the very best product from Apple that is on the market today - the MacBook Air. The Air is a major reason I haven't fallen in love with the iPad. The light portability and thinness of the Air, plus a real keyboard and a real non-mobile OS. While Apple held serve with the iPad 2, it didn't take the risks that we love from Cupertino. It may have the app numbers now, but I can get practically all the apps I want on Android, and the aspects of that OS seem more comfortable and more designed for a cloud-centric era. If this is the Post-PC era, the OS has to be there too, not just the hardware. So Apple, great job, nice work, but I want more. Take a risk with us, so we can do the same with you.

My 2012 Plan: Full Home Automation, System Integration

Image via HomeSystemIntegration.com

If you're anything like me, you've got a ton of gadgets from different sources that should talk to each other well and interoperate, but often don't. From laptops to cell phones to video game systems, TVs, stereo equipment, wireless hubs, DVRs to the more mundane home electronic systems, you probably wish things worked together a lot better - with fewer remote controls and less regimented ways of getting things done. As for me, I'm great about buying the best stuff, but terrible about optimizing it. I know my strengths, and that's never been one of them. The good thing is that other people are, and I've teamed up with a good friend of mine to help get my house wired - the right way - over the next year.

Tom Abell, who runs the great blog Home System Integration (subscribe now), is focused on making all the devices in your home work together. So when I told him that I'd moved into a new place last summer and hadn't even taken the baby steps like putting our flat screen TVs on the walls, he knew I would be a long-term project. So I put my trust in him, and between us both, we've completely revamped my home entertainment system, both downstairs and upstairs (in my office, which doubles as a den).

Starting downstairs, with our family room, we added a Denon amplifier as the centerpiece to the system, plus a Dolby surround sound 5.1 theater system with an amazing subwoofer. The front speakers are wired from the TV, with the rear speakers getting audio wirelessly via bluetooth (from Rocketfish), suspended off our walls, masked by molding that matched the room so their connections are inconspicuous.

We then connected it all with a Logitech device that lets us control the TV, TiVo, DVD player, Apple TV and Nintendo Wii from a single screen. And wherever we could use HDMI, we did. Last night, the rumbling during Inception was enough to make my wife ask if we had an earthquake. So consider that a success.

Upstairs wasn't as big a job, but a place where I spend a lot more hours, so it had to be solid. As with downstairs, Tom and I posted the TV on the wall with a new wall mount and we also got a new entertainment center that matches my desk and is capable of locking to keep my kids' fingers out. We again leveraged HDMI everywhere, and now have the TiVo, Wii, DVD/VCR combo, Airport Extreme, Apple Time Capsule and Sonos ZoneBridge all in one place, neatly cabled. The difference is incredible. We also salvaged the Bose subwoofer and speaker setup from downstairs and brought it upstairs, so the sound is great up here too. In time, I'll probably purchase an all-in-one remote from Logitech to run the place.

Now that the entertainment side is in great shape, I wonder about being able to manage the rest of my home by computer or by any one of my mobile gadgets, be it via iPad or Android phone. Between Tom and me, there's got to be a good way to mess with the thermostat or turn off lights around the house without leaving my seat. I lust after Google Powermeter, but haven't seen that widely used yet. There should be a Web interface for the dishwasher to see how full it is and set a regular schedule. Same with the sprinklers in our front and back yard, or the lights that come on by our driveway that should start at dusk, but usually come on around midnight and stay lit until four a.m.

So yes, there is work to be done. While I may be more focused on mobile apps, trends and Web services, Tom has put together a number of solid pieces on the connected home, the home theater PC (HTPC), and Windows Home Server. He's also a contributor to Hometoys.com, which I started reading the last few months, and is on Twitter at @home_integrate.

If you're in the Bay Area, and suffer from gadget glut or just want to get them connected, it's my pleasure to recommend Tom. He promised to use me as a guinea pig, and our entire family has benefited from his strategy and physical labor, without a question. For the rest of you outside the area, make sure to check out his blog to get caught up on the world of home automation. I'm hoping to become more of an expert myself in the next 12 months, and filling some of my own knowledge holes in this space. Should be a fun challenge.

Windows Phone 7 is the Best Windows I've Ever Tried

While I am typically skeptical when it comes to products from Microsoft, I am remarkably surprised by the great quality of Windows Phone 7. Over the last few days, I have been using an HTC HD7 device running Windows Phone 7 alongside my Android devices and occasional iPod Touch use, and without reservation, I believe the Windows Phone 7 experience to be a serious challenger to both platforms in terms of quality, intuitive use and simplicity - things you usually won't catch me saying about Microsoft, or Windows specifically.

As I wrote back in June, I am trying to offer true pragmatism in a world of fanboys - a real challenge, especially when it can be fun to debate platforms, operating systems or our favorite technology innovators. Like I did in that same month with my initial tests of Android and the HTC Evo, relative to my iPhone, I've put my primary phone aside for the most part in the last few days, using it only for phone calls and the occasional app I can't get on Windows Phone 7. Fair is fair after all.

A Windows Phone 7 Syncing With My Mac? Armageddon, Right?

What I've found is that Microsoft has delivered what is quite possibly the most innovative approach to the mobile phone interface since the advent of the first iPhone. While most Android and iOS products are best represented by screens of application icons, with the occasional folder or widget thrown in for good measure, Windows Phone 7 brings tiles for some of the most useful actions to the front of the device, such as phone, mail, Internet Explorer, the marketplace and People, which draws heavily from your Facebook account, if you connect the two (and you should). Beyond the first page of tiles, accessing all downloaded apps is a simple swipe to the left away, and you can add any app to the front page by long pressing and clicking "pin to start", keeping in line with Windows' traditional message of the Start Menu.

Contrary to Android's Wild West mentality in terms of applications, due to the device being an open system, Microsoft's user interface guidelines are seen everywhere. Every app elegantly fades in and out when open or closed, and you can swipe between different aspects of the app in what's known as the panorama. Every app presents a unified top-level font and sub-level fonts for lesser important items. When necessary, these apps too use the same tiles present on the start page of the device. What is lacking in creativity is more than made up for in each app behaving in the same way as expected, and a dramatic cutdown on the learning curve.

Desktop Syncing My iTunes and iPhoto to Windows Phone 7

Calling this phone OS Windows is pretty much a detriment to the device, in my view, thanks to that OS' history and associated baggage. Luckily, there is no such thing as a Start Menu in the traditional sense, no Windows Dock, and no obvious folder structure riddled with tie-ins to 1980s-era DOS. Without being too detrimental to Android, my current mobile OS of choice, one need only look at the crazy ways users are trying to upgrade their Samsung Epic devices to Froyo to understand how much work is needed on that end to get away from the geeks and more to the mainstream.

After a year or so of being on a cloud-oriented mobile OS, I was almost surprised with how easily the Windows Phone 7 device easily synced with my Mac and the relevant files. Forget about the Microsoft vs. Apple arguments of the past. I just downloaded the free Windows Phone 7 Connector for Mac, connected the device by the included USB cable, and immediately had access to my iTunes and iPhoto content on my HTC HD7. This alone is further than I've ever come with my Android phones, which to date have simply pushed content from photos I've taken back to the computer, and not bidirectionally. This doesn't change my view that yes, the Web will be the center for the mobile world going forward, but it is somewhat reassuring to know I can always go back to the PC (in this case a Mac) as the hub if needed. I'd like to see Google offer an equivalent desktop sync for Android users, even if it did nothing else but visually display how data was moving between the phone and the cloud.

The HTC HD7 Device I've Been Testing

Within minutes of turning on the Windows Phone 7 device and connecting to my home WiFi (on Apple Airport), I registered my first Live.com email address, and was able to browse the included Marketplace, which like iTunes and the Android Market, is separated into categories for easy browsing (HTC Apps, apps, games and music at the top level), and into top apps, new apps and free apps, much like its counterparts. This led me to discovering and downloading many apps for the device, starting with the basics like Seesmic, Twitter, Facebook, Foursquare, Stocks, the Weather Channel, YouTube and others. In each case, the apps behaved as expected, but with the simple Windows Phone 7 UI.

Where Windows Phone 7 is lacking thus far, as you can expect, is in the breadth of apps. So far, there is no Angry Birds (though that's been announced). There's no native client for Sonos or Spotify, which has me tapping into my local music library, and it's a little shy (so far) on top-quality games. That's no surprise given Microsoft's current position in the market, and relative newness of the platform, but if they can move beyond the initial reports of slow sales, there's a good quality environment for users in here. And yes, there's no copy/paste yet, or even screenshots. Too bad, or I'd show them here.

To be entirely fair, I haven't stress tested Windows' calling qualities and features as I did Android. In fact, I haven't even inserted the T-Mobile SIM card that came with the device, because I don't want to start a new number and new plan with yet another carrier. But even with simple WiFi access, I have been able to see how the device handles browsing the Web (quite well with Internet Explorer), the accuracy of its GPS, via Foursquare, and how well it handles e-mail and other social networking activity. The product's close ties to its Zune family also actually present a high quality music and video experience as well, which gets even better considering the bundling of a native Netflix app for Windows Phone 7 which means I can instantly stream anything from my queue right to the device.

When I switched to Android, I correctly forecast that Google's inroads with multiple manufacturers, carriers and eventual user growth would lead to more developers and higher quality applications. This has happened, and has steadily improved my experience on Android, including to tablets like the Samsung Galaxy Tab (which I own) and the Motorola Xoom, which debuted yesterday. What's interesting about the Windows Phone 7 experience is that there's no drop-off in quality from one OS to another. If forced, I could absolutely live within this device and not be too much worse for the wear. I'd miss quite a few apps today, and might find myself without the breadth of options available with Android, but make no mistake, this is the most pleasant device I have ever used that sports a Windows icon, and I am eager to see if Microsoft can overcome their rocky start in smartphones to be a real challenger. The more the merrier.

Yobongo: The Open Chat Room In Your Pocket (Preview)

In the four months since Yobongo first gained attention, CEO and co-founder Caleb Elston has been working to prepare his product for the visibility and scale potentially demanded by what's potentially the world's biggest tech event, SXSW, an environment which can catapult new sites into the stratosphere, or should they fall flat, have them forced to regroup. The service, currently in private beta on the iOS platform, has seen increasing activity at practically all hours, the equivalent of an open bar for discussion with members of the local community, which never closes.

In the last few weeks, I've finally found a reason to keep my iPod Touch nearby, in a home full of Android devices. The magnet-like pull is from Yobongo, whose goal is to bring people, potentially perfect strangers, who share a geographic location, together to talk about anything. The application's real-time nature, enabling true conversations between friends and others, goes beyond the world of serve and volley status updates or Q&A, putting the focus back onto the world of conversation instead of performance and counting of replies, retweets and likes. In fact, there are no points of feedback for updates - just a constant flow.


    Yobongo in Action. Note notifiers for private messages, number of people chatting.

The concept hasn't changed since October, with the idea being people in shared spaces may discover they have common interests and can engage in intriguing discussions. For the many of us who routinely bump into the same faces and avatars on every network, this could be refreshing. Yes, just like any other social situation, it's easier to talk to those you know than those you don't, but Yobongo eases that process by mixing everyone in a single space.

So each morning, after turning off the iPod's alarm, I peek at Yobongo to find Caleb talking with users in the private beta. Some folks I know, and others I don't, but I am getting to know. And it's incredibly easy to jump into the stream of consciousness. For one, your avatar displays when you open the app, so they can welcome you. Second, the app doesn't start with a blank screen, but shows all the text flowing through the river - with the newest updates below. Should you want to, you can scroll up and see how the conversation evolved, see updates from people whom you may have missed, and get caught up.

Posting to the site couldn't be easier. There are no groups to join, as with other apps, some I like a lot (including Beluga and TextPlus). There are no demands to friend folks, as you're already connected to everyone live. And once you start typing, everybody knows because the system lightly says "... is typing." If more than one person is typing, the system updates there too. So you immediately, even in a small space like the iPod Touch, get an idea for all the participants, the ongoing messages, you can get updated on private conversations and see the thread as it evolves. Not bad.


    An active Yobongo chat and a separate private message.

Caleb, previously highlighted on this site for his work with Toluu, Kallow and Kickpost, started the project with fellow Justin.TV ex-colleague David Kasper, who is responsible for engineering while Caleb handles product, the "yin and yang" of the operation as it stands now, he told me. While the company has been mentioned in the same breath as big group chat monoliths like GroupMe and others who have raised millions, Yobongo has not yet taken any funding. Lucky for them, they do have free residence at Dogpatch Labs, courtesy of Mike Hirschland and Ryan Spoon of Polaris Ventures, who would probably have the first in to a round A if Yobongo wanted to be YoFunded.

Like Quora, Facebook and other sites, Yobongo holds a few rules to help avoid abuse of the system. It's preferred that guests use real photos and use their real names. The app's short community guidelines ask to "be friendly", "be respectful" and "be authentic".

Does the world need yet another place to chat beyond the big social networks, and new places like Convore or the host of group messaging participants, including Beluga, GroupMe, MessageParty and TextPlus? It seems to me there is room for a lightweight system that doesn't feel like work, that is open to all who arrive, and leverages proximity. Whether Yobongo is the solution to an event like SXSW or not, only reaching those on iOS, remains to be seen, but I can see clear value to talking with both the friends you know, and the friends you don't yet know.

You can get in on Yobongo's private beta list by heading to http://www.yobongo.com. The service's first official intro video is below.

Like With PCs, Mobile Market Share Stats Fire Blanks

What is Android's market share against iPhone? In August of 2010, Nielsen claimed shipments of Android beat iOS for the first time, representing 27 percent of the market against 23 for Apple. By the end of January 2011, a second firm reported news that Android was number one overall, topping Symbian, while practically doubling that of iPhone (32 percent to 16 percent). On the same day, a third firm, NPD, said Android outsells all other competitors combined, with a US market share of 53 percent.

Which one is right and who cares? How many firms get to announce that Android is number one overall or that it has whatever percentage lead over iPhone for installed users or for the most recent quarter before they all agree? I think I've seen this story before (repeated 100 times).

Do consumers select a product based on market share statistics alone? I hope not. Of course, in contrast to the calculator rattling at all these firms, in addition to IDC, Gartner and the box counters of old who are taking turns counting newer and smaller boxes, you've got the Apple faithful who are going to do a great job arguing that Apple isn't in the market share race after all, that more people pay more dollars per iPhone than other platforms, and that developers make more money on their platform. Take a look at the latest report from Mac faithful site AppleInsider for their take, saying today that Apple's rivals battle for iOS scraps.

Can we all, instead of repeating every little survey that ekes one side up a percentage point here, or down another there, simply agree that the iOS is a great operating system, that Android is increasingly high quality with similar features and some solid innovation, and that the total population of Android users is increasing at a faster rate, thanks to broader priceband support and business relationships with handsets and carriers? I don't know which firm is right on which number, and frankly don't care. Like I've said many times over the last year, one's choice in mobile is a personal choice based on preference now. Nokia has fallen in love with the Microsoft Borg, and that leaves iOS and Android to have the dual battle many have been begging for, with the numbers playing out as we expect them to.

Developers who are launching iOS only are a rarity these days. Instagram, Path and Flipboard are all notable for having great interfaces but also because they are the exception and not the rule. I'm glad we've moved on somewhat from counting apps on each marketplace, but I think it's also time to move on from counting total units. Just recognize that smart developers are going to develop for both places, and consumers who make a move - to one platform or another - are going to find the apps they know and prefer available.

Even if Android grows to take 80 percent market share, which maybe it will, Apple knows how to live in its world of a smart minority. So let's cut out the garbage market share reports that flail in accuracy or in detailing anything we don't already know and instead, watch the results of two very different approaches to business models and customer focus take place in front of our eyes. It's the most interesting battle since the IE vs Netscape wars of the mid-90s, but this time, nobody's going to get crushed.

Kinoma to Bring Sleek App UI to Smartphones and Beyond

Near the end of 2010, Marvell Electronics, the San Jose-based silicon manufacturing firm, quietly made an acquisition of a software company called Kinoma, making mobile media browsers and other software for smartphones on Windows Mobile and Palm. This odd couple of sorts has pulled away the curtain today at the Mobile World Congress in Barcelona, Spain, promising to bring a new, elegant software platform for practically any digital device, designed for the new world of touch interfaces, bringing simplicity out of the domain of geeks, but all the way down to embedded devices. The idea? That Marvell ships a ton of silicon - billions of dollars a year worth, leveraging ARM processors that promise high performance and thrifty power consumption... but that don't have a strong UI to match. Kinoma now has a practically infinite playground, to take one of the slickest touch-based interfaces I've ever seen, pointing it first at smartphone and tablets, and later, taking it downmarket to practically every screen you've seen that begs for an overhaul.

The pedigree of the Kinoma team is a lofty one, filled with names you probably don't recognize, but whose products you use often. Peter Hoddie, who cofounded Kinoma in 2002, and is now VP of the Kinoma Platform at Marvell, spent nearly a decade at Apple working on the Quicktime platform. Brian Friedkin and Michael Kellner, also cofounders, similarly hailed from Apple, working with QuickTime and the development authoring platform Carbon.

Kinoma Play - the First Kinoma App

The trio's time at Apple delivered two primary focuses evident in today's unveiled product - a focus on multimedia, and a top quality user experience. That they spent years coding for underpowered computers also prepares them well for a world of feature phones and embedded devices in line for a UX fix. Last week, I sat down with Peter for a demo of the new Kinoma interface, and to talk about his vision for a world of proliferating devices. His story was one of applications that could speak to one another, actions that took a single click instead of multiple commands, and delivering resources to developers who want to leverage a consistent user experience.

The initial offering, called Kinoma Play, is essentially a new smartphone launcher that starts with 40 native applications, from social media to location and search. Kinoma's underlying foundation will be open sourced, and Marvell can then focus on optimizing the software layer for the company's chipsets.

The Kinoma Dashboard in Action

"What we can do as part of Marvell is bring sophistication from the smartphone market down to embedded devices," Hoddie told me. "Think of it as an evolution. There were computers which became phones, and we adapted. Some of these lower end devices are stretching it another direction. Bringing a great user experience to these devices is a big deal."

Unlike many software manufacturers, whose hardware demands continue to increase with seeming incremental solutions, Kinoma's expectation is to run with small amount of code for even the simplest of devices - and the the product's SDK is intended to make new platforms accessible to a broader audience than has typically been available from offerings such as Android and iOS, which require languages like Java and Objective C.

The Kinoma interface is incredibly sleek, centered around a new experience called a Dashboard, which brings features and events from an application to a single place, described as being both "infinite" and "self-organizing". There is even an application called History which shows all activity across all applications in a single place.

"The whole experience becomes the baseline for people to build on top of," said Hoddie. "Apple brings design to the party, but makes it challenging for people to achieve to their level. Google brings an open platform, but not the thoughtfulness to user experience. We are the right solution at the right point in time that the market needs right now. Smartphones and tablets aren't the only game in town."

One of the more intriguing aspects of Kinoma is the capability for applications to interact and link to one another, rather than their trying to do all tasks or being solely limited. While they can speak to one another, Kinoma acts as the glue to bring a consistency in the operating system and applications. One can see the Kinoma launcher sitting atop Android phones and Windows 7 phones or other smartphones in the future, even as the smart UI travels downstream to devices most of us might not use every day.

So why Marvell? Kinoma's no babe in the woods, with 8 years of history, and they recognized they needed a big partner to provide the business muscle, developer resources and OEM relationships to gain serious traction.

"As a small company, we could be innovative and controlled our own destiny, but it wasn't enough to be small and clever," Hoddie said. "We were going to need more resources. In parallel, Marvell was seeing how important software was to what they were doing. Being close to the hardware is important, but also getting closer to the ecosystem, which will be a huge deal for Marvell and lift the entire industry."

Kinoma goes live at the Mobile World Congress in Barcelona today, and it won't be long until you can try out their unique interface on smartphones near you.