Video: GDL Root Access: The Intersection of Skill and Luck

In the seven-plus years I've run this blog, one of the more frequent discussions is around how the factors of skill, effort, opportunity and luck intertwine to result in a positive outcome (or not) for companies and individuals. Earlier this month, we talked about how you need to do more than just show up in Silicon Valley to gain traction, and back in 2009, I took on the required intersection of skill and luck, wondering aloud how good employees at unsuccessful ventures differentiate themselves from bad employees at successful places. Unfortunately, no magic.

So fellow Googler +Don Dodge and I talked about this very thing on a +GDL Root Access event last week, making it clear that for every great story of startup success you read about on the Web, there are handfuls more that you might not ever hear about, or close down with a whimper. I've long said that celebrating failure never helped anyone, but we should be aware of it, and learn from it. Tune in to our embedded YouTube discussion below. The debate runs just over seven minutes.

 

Video: GDL Root Access: Timing and Market Conditions

Earlier this month, I wrote about how, even in the fast-paced, big opportunity world of Silicon Valley, you don't get any participation medals just for showing up. Sometimes fantastic ideas are ahead of their time, or by virtue of personnel and personality decisions, customer issues, scaling or any manner of factors.

As part of +GDL, the program I own for +Google Developers, +Don Dodge and I sat down to talk about some technologies that took a while to catch on, including Sun's Javastation and the Network Computer. Our discussion on Root Access is captured on YouTube and embedded below, taking about 10 minutes.

Video: How Startups Can Raise Their Visibility Seed Round

Startup success takes more than sharp vision and smart code. Early adopters of your product, along with excited press, bloggers and engaged social users spreading the word can mean the difference. In late March, I gained the opportunity to present to Devoxx France, in Paris, and talk about how startups can find these early first users, how to gain a relationship with top press and use all channels possible to get your word out.

Many of the examples are familiar to longtime readers of louisgray.com, highlighting companies launched here, from Feedly, TweetDeck and Toluu, to some of my own favorite products, like FriendFeed, BackType and Google Reader. The video just came online today. Hope you find it useful.

Devoxx France Video: Early Adopters, Press and Social Media

Last month, I had the opportunity to travel to Paris, France and speak at Devoxx 2013, with a focus of helping startups raise their "visibility seed round". Often, companies focus on their product, and yes, to raise money - but there's a missing piece, gaining the first customers and first press. Before stepping on to the stage, I sat down with fellow Googler +Alexis Moussine-Pouchkine to talk about mistakes company often make in reaching out to first users and press, and how they can leverage social media.

We also talk a bit about Google Developers Live (+GDL), the program I manage, helping Googlers interact with developers directly, worldwide. Hope you take a look and find this quick video valuable.

Video: Social Media: The Thing You Do "Between" Things

A couple weeks ago, I got the chance to visit Paris, France and London, in the UK, to speak at Devoxx France and meet with colleagues internationally. While in London, I sat down with +Bob Barker, who works with my good friend +Thomas Power, and he asked me questions on how I use social media, including what sites, what times, and for what purpose.


As this question comes up a lot, and continues to come up, more than 7 years after I started the blog, I'm glad he took the time to record it in this video, less than ten minutes long. Fast summary: You shouldn't block off time in your day for social media. Like email or catching up on the news, social media happens "between" the rest of the bits in your life - be they meetings, work, or anything else.

Like many people, I consume content differently on a mobile device than I do on the desktop. I often watch television, but at the same time, have my Nexus 7 so I don't miss a thing - levering what I've long called continuous parallel attention. In the discussion, we talk about how Google+ Hangouts have broken down barriers in communicating with friends, family and colleagues, and how I leverage Twitter for real time content and sports. Of course, I work for Google, but these are my individual words, and the objective was to be as transparent and real as possible.

Web Data Caps Not Prepared for Pervasive Connectedness

Comcast (Xfinity) made headlines yesterday with its discontinuation of a standard 250 gigabytes a month cap for its residential users, in favor of a new format, which starts at 300 gigabytes a month, with the option to buy more. As a residential customer, I had noticed they stopped tracking our net usage in April, as after continuous growth in our home's Web traffic, the number shockingly (and incorrectly) displayed it was stalled at 56 Gigabytes, following a 162 GB month in March, up about 20 percent from February, and in turn up nearly 40 percent from January.

The main rise in our home for data consumption is two-fold, with my kids' adoption of Netflix and YouTube on our various tablets, and our own use of Google+ hangouts for live video interactions with others on the social network, including extended family and remote friends. As I watched our monthly data consumption increase, it looked like we would be on track to hit Comcast's data cap of 250 Gigabytes somewhere in the second half of the year, barring changes in our behavior or an eventual topping out - and that doesn't include the various megabytes taken down over 3G and 4G from our Android phones and Chromebooks.

Typically, limits imposed on users are indicative of one of two matters - the first being a lack of robustness in the system, which has proven incapable of supporting a change in customer usage, and the second being bad actors within the system, who for whatever reason, consume a dramatically greater amount than the average customer. It's easy to point at illicit file sharing, pornography or piracy as the reason for these caps, but with increased use of cloud computing, high quality video consumption and web communication, including VoIP and video chat, what used to be the exception is threatening to become the new normal. The wonder is if the infrastructure can adapt to consumer needs, or if even more disruption is needed.

The face to face to face video chats of today and near instantaneous downloads of feature films that we take for granted, even in HD, seemed improbable five years ago and impossible 15 years ago. One has to wonder what could be made possible in the next five to 15 years going forward, with advancements in software codecs, fibre outlay and wireless standards. My kids are growing up in a world when they expect any TV show to be accessible on any device whenever they want it, and it's unlikely they'll ever understand the sounds of a dial-up modem, let alone references to floppy disks, analog address books and rotary phones.

Traditional infrastructure providers like Comcast and others who find themselves making incremental changes in a world that seems ripe for significant change and disruption make me feel like they are solving for today's problems without preparing for big changes that are on the way. Even their newest proposal, to start allocations only 20% ahead of previous limits, with warnings to those who hit these new limits, seem short-sighted. The answer, for me, is to prepare for a world with 10 times the bandwidth we have now, when not only every show ever is available to any device at any time, but possibly anything at any quality, anywhere.

If my kids and I, in our casual use, can start to bump up against caps designed to slow down illegal use, just imagine the damage we could do to these artificial caps with a more round the clock schedule and even more devices. Even my thermostat and my scale are connected to the web now. It's time we stopped playing with small percentages and started getting ready for a real Internet of things, or... scratch that... an Internet of every thing.

Disclosures: I work at Google, which is working on Google Fiber in Kansas City, and provides products like Google+ hangouts, YouTube, Android, and Chromebooks, and could be considered a competitor or partner to Comcast and Netlfix.

Web Video's Challenge of Inventory, Portability

 

Last month, Netflix CEO Reed Hastings set off a tech media firestorm with the announcement of a split between the company's streaming business, which would bear the original Netflix name, and its DVD by mail business, now known as Qwikster. Much of the discussion centered around two parts - the first being Netflix's price increases announced this summer, and the second, focus on the name of the new business, which sounded way too much like Amway's sub-brand, Quixtar. But both flareups circumvented the real trajectory of Netflix making a choice to decrease its attention on the physical media world, one I publicly said I walked away from this Spring. With a smart combination of online video properties, including Netflix, YouTube, iTunes and Hulu, you can have your entertainment needs satiated practically any time. However, there remain gaps of content and availability from site to site, thanks to exclusivity deals with entertainment owners, copyright and who knows what else.

Apple's initial foray into renting movies (and later television shows) online, combined with the release of Apple TV units, made it easy for me and my family to select movies on demand, and watch them almost instantly. After some buffering, the selected title would be in our living room and could play that evening. Back in 2007, when Netflix was not streaming, the opportunity was available, in my opinion, for Apple to seize the market, through introducing a subscription service. (See: How Apple Could Crush Netflix Now) But it didn't happen. Apple didn't go the subscription route, Netflix evolved, and no doubt Hollywood studios were afraid of Steve Jobs having as much power over their titles' success as he did in the music business. In time, Netflix figured out streaming, kept the subscription model intact, and presented another choice for online video. Even better, Netflix did something that Apple chose not to do - embracing the Web by allowing for in-browser movie plays, and releasing mobile apps for practically every phone and tablet. (See: Netflix Edges Closer to Making the Perfect Web Video Site)

While Apple did a great job of bringing films and TV into my living room or laptop, Netflix did a better job of making them portable. In addition to box office wins, I've seen full seasons of shows like Dexter and Mad Men through Netflix, available on any laptop and through most connected TV devices, such as Google TV, TiVo and the Nintendo Wii. Netflix gets the Web, and is so simple to use that my 3 year old twins spend a lot of time running the Netflix app on our iPads. I'm often amused to see the recommendations that come my way from Netflix after Matthew or Sarah have spent an hour with Nickelodeon and Sprout shows for toddlers.

Similarly, YouTube's tie-in with the Android Market has also embraced the cloud for streaming video. As I wrote in June, you can rent films on the Android Market, and watch them on YouTube from any computer. That too is very convenient, and there's no entrance fee requiring subscription. Meanwhile, Hulu has access to some shows (like my personal favorite, Peep Show) that you can't get anywhere else - and there's the catch. Much like in the old days of instant messaging, where services were splintered without standards for interoperability, consumers are left to have multiple accounts from multiple places and remember which shows and titles are where. An evening's entertainment can come down to which device you have in which room, which services are supported and which titles are available for which place. It's easier to deal with for the cloud-backed properties, like Netflix and YouTube, but less great for the others. Nobody's yet got it 100% nailed.

Additionally, what all of these services miss is the opportunity to satisfy the home viewer who wants to see movies currently playing in theaters. I've been begging for this for more than three years now. (See: Think Apple Would Dare To Take On the Movie Theaters?) As a parent of three kids three and under, planning for a babysitter to cover the hours when my wife and I would attend a movie is a challenge, one that will no doubt cost much more than the face value of the tickets. So most of the time, the theater experience is unavailable. Meanwhile, most families' home theater systems are getting even better. I would have to bet the availability of in-theater titles to play at home would have real value and I know I would pay a premium for it. I would have seen Moneyball this weekend, if it was available, but being homebound means either we have to wait, or we have to seek out illegal downloading alternatives - which aren't ever a good option.

Spotify delivered the reality of a near-infinite music library on demand. Practically any title in the world (or so it seems) in high quality with no downloads or delays. The movie equivalent is still missing. No doubt this is a harder quest, but it's one worth conquering. Any time you see knowledgeable people debating Netflix's streaming movie inventory online, you hear concerns about its library. The company is closing deals to make that better, but they're quite expensive. Apple hasn't budged on a subscription model. YouTube remains best known for amateur videos, while that's expected to improve. And who knows what's happening with Hulu? Not me.

As broadband becomes more ubiquitous, and traditional entertainment leaders get innovative on their own about reaching customers, partnering with all services, I expect the portable cloud model to win, as it always does. Things are much better now than they were two or three years ago, but there's much more room to go. I hope in two or three more years in the future, we'll be laughing about how hard it was to get the titles we wanted anywhere.

Disclosures: I work at Google, of course, and you can decide if that impacts how I discuss Google TV, Android, YouTube or any of Google's perceived partners or competitors. :)

Billions of Awesome Pieces of Content Served Daily?

Mark Zuckerberg, Facebook CEO, and Barack Obama, USA's interim CEO, dueled for attention this morning in what turned out to be an intriguing one-two punch on the state of social globally and then then the state of the nation broadly. Zuckerberg promised us something "Awesome", while Obama dueled with opposing party leaders claiming he didn't keep his own promises. Not bad considering both were completed before noon Pacific.

Zuckerberg, possibly feeling a little defensive after a week-plus of early adopters fawning over Google+, possibly the biggest and most direct alternative to Facebook since the network started, focused primarily on the introduction of group chat, anticipated since the Beluga acquisition earlier this year, and the integration of video calling, powered by Skype, also expected. While that particular awesomeness could be debated, more important was the company's shift away from measuring raw user counts - which is mind-boggling at 750 million active accounts, far and away the leader, but pushing more attention on the amount of content shared on the network. Zuckerberg said that number, growing exponentially, ahead of user growth, is now at 4 billion unique items per day.

4 billion. Per day. Just on Facebook.

We know people don't share equally, with a nice 5 or so shares per registered user per day, but as Zuckerberg highlighted, there are more and more ways to update your Facebook stream. It may have started simple, with your interests, but now all manner of application and service can post to your feed, whether you're there or not. You can check in, or tweet in, or upload your photos, or have your blog posted there, and yes, still add status updates, comments, likes and so on. No wonder more updates are happening per person and this number is growing.

Exponential Content Growth on Facebook (Image via TechCrunch stream)

Selfishly speaking, this is why I've highlighted my6sense and teamed up with them for the past year. Zuckerberg highlighted the growth in mobile and the growth in content being shared per person leading to this incredible tsunami of data that shows no sign of decreasing. What this presents to us is, unsurprisingly, a question of quality. Facebook is for many a necessary utility to connect people and act as an online Rolodex. It's a service our parents understand and our little sisters too. Maybe our grandparents and assorted relatives are there too. I know mine are, and I've had to hide a lot of their stuff, trust me.

When Google+ launched, I gave the team kudos for not immediately jumping on the aggregation bandwagon. It is this aggregation and the introduction of so many different ways to update Facebook that has helped power the content numbers, and theoretically decreased your ability to find the best stuff. Google+ is addicting for many of the first users who know that the content was created and shared with them in mind. For Facebook, while they want more than anything to keep you on their site and to keep you engaged, which is working very well, there's a question, especially among the bleeding-edge geeks, as to whether they are spending real time on the network and contributing directly.

Think about two other things Zuckerberg said today. One was that many (he almost said most) people do not make friend requests, but react to them in a passive way. That's been my case as well. Second, he said that groups work when everybody knows who is in the group, typically started by one person who is the ringleader of sorts. This tells me that people, counted in those 750 million users helping post 4 billion items a day, are possibly sleepwalking through the network. They're not working to expand their contact list or to create groups, but reacting to others. This is happening because they're tapped out. They're tapped out on time and on interest. They probably don't want more friends, more connections, more groups because they're already at the point where they're full, and they're often full on the junk food equivalent of content.

Creating new features for 750 million people at once and making it simple enough for your grandparents to use is incredibly difficult, and Facebook made it look pretty simple today in their demos. While not the most advanced, as early comparisons to Google Talk and Google+ pointed out, the goal was simple and successful. Group chat, if it's anything like Beluga, should be a sure win as well. But I continue to worry about the site's ability (and others like it) to accurately discern what the most interesting and relevant updates are for me. They know, just like I've said for a long time, that the amount of content being created and shared is increasing, and is at all time highs. Now, they've delivered to us a number - a new metric to watch, because it's only going to get a lot busier from here.

Billions and billions and billions of pieces of content. Every day. And that's just on one network - a huge one yes, but just one. Impressive.

Disclosure: I am vice president of marketing at my6sense, a Paladin client. Our service supports Facebook streams for relevance.

Youtify Turns YouTube Into Your Music Video Jukebox

YouTube is much more than a repository for amateur videos and bloopers. The video giant is the second largest search engine for the Web, a practically endless treasure trove for TV clips of all types, and unsurprisingly, heaven for music video promoters and fans. A cool site called Youtify (YouTube + Spotify, get it?) launched this month to tap this resource, letting you build your own playlists, search for your own music, and pretty much make the Web your jukebox. Even if you don't want to watch the videos, the music alone is great.

Available both as a stand-alone Web app (at www.youtify.com) as well as a Chrome browser app, Youtify transforms your Web browser into something looking much like the iTunes music player, prepopulated with two playlists: "Top 100", showing the usual popular fare from artists like Beyoncé, Katy Perry and Lady Gaga, and "Best of YouTube", which highlights fan-submitted music (like Super Mario beatbox and ukulele the beatles - obladi oblada).

Searching Youtify for Underworld Turns Up Scads of Videos

Every link plays the music video in the bottom left corner of your browser (like iTunes does in its music player) and has the option to expand to your full screen. You can also right-click and go to the YouTube video directly.

The Top 100 Youtify Videos Are Names You Would Recognize

While that's fun, what's even better is when you search for your favorite music. Even a techno geek like me could pick up hundreds of tracks (well, music videos) from bands like Chemical Brothers, Underworld and Daft Punk. If a band has ever made a music video worth playing, it's on YouTube. You can create and save playlists, and search playlists across the network. The great part of that is instead of recreating the playlists for each artist, it's possible they already exist somewhere. Searching an artist name can turn up dozens of playlists, each with dozens of videos already there.

Building and Playing a Youtify Playlist

With MTV getting way the heck away from its initial mission, YouTube has taken over as the premiere venue for music videos on the Web, and possibly, all media. Youtify makes finding those videos and the music behind them fun. While it's not going to replace your music library app (be it Spotify, iTunes, Google Music or something else), you'll definitely want to check this out. Just don't plan on being extremely efficient at the office while doing so. Find it at http://www.youtify.com.

Kicklight Labs Debuts Tout: Life's Mini Video Moments

There's a new video platform in town, and for social media veterans who remember 12seconds.tv, it might make you think you're having flashbacks. But it's not 2008 all over again, and there's another service looking to capture life's moments with short video clips just over 10 seconds long. The new player is called Tout, looking to enable short conversations with video, with tight integration to social networks Twitter and Facebook and hashtags to help users find similar moments. Like all good social networks, you can follow your friends, but you can follow these tags as well. As more people discover and start recording their moments, you can track the world's updates, not in 140 characters of text, but with words, video and sound.

The service is the offspring of Kicktag, formerly known as Kicklight Labs, and the company's CEO, Michael Downing, was president at Kicktag, who raised $2 million at the end of 2010. Kicktag emerged from Bay Area think tank and research gold mine, SRI International. A few pivots later, we have Tout, and early users are tapping into the service to share brief moments from their life, be it reports from the Founders' Den in San Francisco, rocking out with friends, or casual home scenes involving pets.


   Posting from Tout via iPhone With Hashtags

You can get video on Tout in two ways. The most direct way is to download the Tout app, available on iOS now, with Android promised very soon, and record a short video, then post it to your stream, with appropriate hashtags. A second way, also interesting, is to find a YouTube video and select an excerpt of up to 15 seconds long to post to the site. In the latter case, the video is not actually transferred to Tout's servers, but remains on YouTube, starting and ending where you had specified.

My Tout Channel, Featuring My Kids

The social Web is no doubt gun shy over short video services with the demise of 12seconds and Seesmic's forced move out of the world of video before they became a social media update client. But with iPhones, iPod Touches and Android phones all having fast access to video recording these days, and social networking being even more pervasive, it's possible that Tout has a good chance to meet the intersection of these trends. Tout of course also makes a big deal of the ease of updating your Facebook and Twitter accounts with new Tout moments, as noted in their first pieces of coverage on The Huffington Post and StreamingMedia.com.

Unsurprisingly, my first Tout moments feature my kids, who are much cuter than I am, even in short clips. (See: Braden laughs and thinks I am hilarious. for one example) You can get started on Tout to add your own moments at http://www.tout.com.

Video: Five Myths About LinkedIn You Need to Get Over

After last week's post showing how many people use LinkedIn as a stale resume repository and are not tapping into the business network's many benefits, a follow-up video has surfaced from YourBusinessChannel highlighting common myths about the network.

Have you run into the issue where you think you have enough connections on LinkedIn and don't need any more? Ask yourself a follow-up question - does your business have so much revenue you could not possibly need another dollar?

Mark Perl, a renowned LinkedIn expert, and I talk about the value of the network, contrasted with other sites, including Google and Facebook, and how you can take your static profile and make it an active one with new connections and recommendations.

Video: LinkedIn Remains Underused, as a Stale Resume

With so much hype around casual social networks, including Facebook and Twitter, the world's largest business-oriented network, LinkedIn, gets less press, and less is discussed around properly using the site, in contrast to others. But practically everyone recognizes the utility of the service. They may use it to post their online resume, and connect to current or former colleagues, but for most, activity on LinkedIn is done infrequently, and many of the service's features, including Answers, Groups and Recommendations, are given short attention.

From the February social media retreat that Ecademy Chairman Thomas Power and I participated in, you can see some of our thoughts on the state of LinkedIn below. It is a companion piece to YourBusinessChannel's work, including The Connected Decade.

Video: The Continued Debate on HTC, Android, iPhone

As the debate around Android vs. iPhone continues to rage, I took time to visit the new Qik studio, and sit down with Daniel Brusilovsky (@danielbru), a marketing manager at the company, who is also the founder of Teens In Tech (where I am an advisor), to talk about why I've stopped using my iPhone, and why even the new iPhone 4 isn't enough to have me going back to Apple, instead of Android.

As I've discussed many times, the trajectory in mobile seems to be heading toward Android, and I don't want to be limited to my choice of handsets and carriers. More, in full, below.

Video: The Gradual Demise of Social Media Marketing

Nearly two years after I said those calling themselves social media experts are going to be as antiquated as those who once called themselves Webmasters, I continue to see confusion at corporate levels on how to engage in social media, and how to make this new world fit as part of their overall strategy. As I have seen in my work with Paladin Advisors Group, there remains a gulf between traditional firms doing traditional things and those who are grasping the new opportunities in social media, devising a strategy and doing the right things at the right times in the right places.

In a quick video, a companion to that from April (The Start of the Connected Decade: Now What?), I once again team up with Ecademy chairman Thomas Power and talk about how I think social media is going to become more integrated in traditional marketing, and that the mystery will fade away. Thomas also expresses a valid point - that those making the most money are often the most disconnected from their customers. He says that should change - and soon.

Video: The Start of the Connected Decade: Now What?

This video was filmed with Ecademy Chairman Thomas Power and myself in February during a social media retreat in Silicon Valley. Expect more videos, prepared by YourBusinessChannel to trickle through. And no... I don't call myself a social media expert. They did. Enjoy!

You might remember Thomas from: Ecademy Chairman Says Limited Networks are "Flawed"

Video: Intruders.TV Interview at LeWeb 2009

Video from a quick 1-1 interview with Intruders.tv I got the opportunity to do at LeWeb 2009 in Paris, focused on people and companies that tech geeks should know. Also discussed, as usual, the importance of a blog, realtime and social media.

Videos: Blogging for Business, Social Media Sales, Strategy

More videos from my September visit to Ecademy in London continue to flow in from YourBusiness Channel. As you saw from my November post which highlighted videos on social marketing for business, sales and startups and that from October on leveraging social networks to build Web traffic, we tried to deliver a great deal of information in easily-consumable bite size chunks.

Recently published are three more, including sales advice in the world of social media, how to launch a high quality business blog that gets traction amidst all the noise and three steps to a robust social media strategy. All are embedded below.


Three Steps to A Robust Social Media Strategy


Making Sales on Social Networks


Starting a Business Blog that Gains Traction

Videos: Talking About Advertising, Social Media in Business

A few weeks ago, I sat down with good friend Sunshine Mugrabi, and she picked my brain on a number of topics, ranging from the best ways for businesses to leverage social media, to my thoughts on relevancy, social networks, advertising on blogs and Web services. After some editing (which makes it sound like I am talking only with myself), she posted both videos in a pair of posts on her site. (Part One and Part Two)

While I am just going to have to ignore the non-glorious look I have in the paused frames of both videos, some of the content might actually be relevant to you. So check them out if you like. You can find Sunshine on her blog, and on Twitter at http://www.twitter.com/sunshinemug

Louis Gray on Advertising from Sunshine Mugrabi on Vimeo.

Louis Gray on Participating in Social Media from Sunshine Mugrabi on Vimeo.

Video: LeWeb Twitter Apps Panel via UStream

This morning, I moderated a panel on Twitter Applications, at LeWeb, featuring:

• Iain Dodsworth, TweetDeck
  
• Laura Fitton oneforty
  
• Barak Hachamov, My6sense
  
• Marco Kaiser, Seesmic
  
• Sean McCullough, Ping.fm
  
• Daryll McDade, Microsoft
  
• Mario Menti, Twitterfeed

The panel lasted for approximately one hour, and is embedded above, courtesy of UStream.

Disclosure: my6sense is a new Paladin Advisors Group client. I am Managing Director of New Media for Paladin.

Leveraging Social Marketing for Business, Sales and Startups

Following on to the post last month on leveraging social networks to build Web traffic, courtesy of YourBusinessChannel, filmed while in the UK with Ecademy, three more short videos have surfaced from our extended interview on the impact that social media tracking and activity can have for companies big and small on the Web - be it through connecting with potential customers, or simply expanding their brand. The three videos are embedded below - proving to me that I sound as tired as I felt, having just completed a five-hour presentation following the San Francisco to London Trip the day before.


Social Marketing Strategies a Boon for Business

Sales Advice for the Social Web


What Can Social Marketing Do for Startups?