Samsung 2012 "Cloud Phone" to Tap Chromium or WebOS

At a Samsung Mobile Town Hall held in Sunnyvale yesterday evening, one of the company's executive vice presidents, Ho Soo Lee, EVP of the media solution center for Samsung, held court with developers and aspiring partners or future employees to highlight Samsung's position as the fastest-growing smartphone vendor, which has helped play a role in the company's growth to more than $130 billion in revenue for 2010, up 20 percent from the previous year, along with $15 billion in profit. To keep the company's position accelerating, Samsung is continuing its multiple mobile OS strategy, with Android and Bada being its one-two punch in 2011 with Windows Phone 7 also supported. But come 2012, the company has its sights set on a phone that is completely cloud-centric, much like Google's Chrome OS. To get there, Samsung is looking to tap Chromium, and has even considered approaching HP to see if they are willing to license WebOS.

Samsung, along with Apple and HTC, is one of the few handset manufacturers showing considerable market share growth in this competitive landscape. They achieved this with rapid release of handsets for a wide range of countries globally, support for multiple carriers in each, and platform leadership on both quality and quantity. The company's Galaxy S II model and the Galaxy Tab series (7 inch, 8.9 inch and 10.1 inch) are the leading options on the Android platform, going head to head with Apple's iOS. While the company has come under some criticism for slow release of Android milestone upgrades, and its proprietary approach to Bada, the company has achieved a 12.2 percent market share in smart phones, putting it in the 4th position worldwide.

As Lee explained to the packed room in Sunnyvale last night, the company's roadmap hopes to bring cutting edge features like WiFi display from the phone to the TV set, WQXGA support for high resolution tablet displays featuring resolution of 2560 x 1600 pixels, 3D accessories and smart phones. One new wrinkle is their stated plan to bring a "cloud phone". Lee said that at this time, Chromium, the open source Web browser project from Google Chrome, would be considered, adding "we are thinking about how to get WebOS right now", an interesting wrinkle, considering HP hasn't yet announced plans for licensing the mobile OS, born out the Palm acquisition, to date.

On the question of slowed updates to Android, and why the company isn't offering a "stock Android" model, Samsung said their strategy is to have their own user experience (UX), believing that their proprietary UI (called TouchWiz) "is a benefit to Samsung's customers". They stated that there is a lot of commitment internally to the company to improve on their pace of upgrades, but also that there is a lot of work to test the upgrades against devices and carriers globally, in addition to the physical act of pushing out the upgrade.

The company called the mobile phone "the center of your social life", referring to it as the most important communication medium, with mobile devices getting stronger as cloud capabilities advance. But they also understand that it takes more than feature one-upmanship to gain customer loyalty - something Apple has proven for decades.

"People don't care about the technology." Greg Dudey, Vice President of the Visual Displays UX Lab at Samsung said. "They care about what it can do. The next two years, we see we are going to be combating the technology experience, but after that, the ecosystem experience."

In Today's World of Mobile Choices, Look to the Core

  

Since gaining the HTC EVO at Google I/O last week, I have been using it exclusively, as promised, leaving my iPhone 3G aside in an effort to remove the Apple fanboy shackles and find what it is I may be missing or gaining by making a choice of one platform versus another. While others are already comparing the EVO device to the iPhone, I am going to save that post for early next week. But while I am thinking about phones and mobile devices in general, I think it makes sense to first consider how each major mobile platform provider is approaching their device. Find the core to each platform, and you will have a better guide as to what is the right choice for you.

The world of smartphones is one of the most dynamic markets today, one full of change, and innovation. Application developers and most of the top technology companies are looking to mobile for considerable growth, both in software and hardware revenue. As the phones become more capable in terms of processing power, network capability and memory, many activities traditionally aimed at the personal computer, or television, are finding their way to your handset. It's not enough to have a dumbed-down Internet for dumbed-down devices. Consumers are expecting the same Web experience on the go as they do when in front of their home or work PC, and they are expecting applications to behave in the same way as they do on the desktop. Armed with this knowledge, Microsoft, BlackBerry, Google, Apple, Palm (HP) and others are each taking their own direction, and you can see what they have tried to accomplish resulting in why market segments are gravitating one way or another, and whether they can gain share.

BlackBerry and iPhone have to contend with Android now
For example, let's take a look at three major platforms: BlackBerry, Apple and Google.

BlackBerry, at its core, is an amazing e-mail device. It is targeting those people who send and receive hundreds of e-mails a day. The common target customer for the platform is a business executive on the go, be they a Wall Street trader or a field sales rep. BlackBerry handsets are well known for their extremely capable QWERTY keyboards, while they are less known for their applications or Web experience. Customers who need a phone that does e-mail extremely well love their BlackBerries, and BlackBerry, even with its newest array of devices has not been able to shake its legacy of being a messaging device. You aren't likely to see people talk about BlackBerry as an amazing gaming platform, or one built to browse the Web in a more capable way.

For Apple, the core of their approach to the smartphone market is in iTunes, the App Store and their ties to digital media. The iPhone is practically an extension to their incredibly successful iPod line. The product is managed through iTunes, synchronizes music, videos and photos through iTunes, and the iTunes App Store (an extension to the existing iTunes Music Store) is where all new functionality arrives. The iPhone changed the game for smartphones in terms of eliminating the QWERTY keyboard and becoming touch centric, but it isn't known for being the best in the world at e-mail, like BlackBerry is, and the company's App Store approach makes iTunes both a conduit and a bottleneck for applications - as they need to go through tacit approval from Cupertino before gaining the green light. If you are a customer looking for an application-centric phone, or you want a superior phone built for music you own, or to show movies you rent from iTunes, iPhone is the best.

For Google's Android line, their core is the Internet and Search, just like the company's fleet of Web applications tend to focus on data in the cloud and superior integrated search. While the Android Marketplace is a parallel of Apple's iTunes Store, its core applications assume always-on Internet access, and proudly feature not just simple hooks to Google Search, but also voice-activated search. Its Navigation application taps into the cloud, and the company's newest features, proudly highlighted at Google I/O, are about enhancing the way the Internet can be leveraged to transfer data through the air to downstream Android devices. There is no equivalent desktop application to iTunes for Android, and the focus of the device is on delivering a high-quality Web experience and accessing apps that tap into the cloud.

Of note, the much-discussed tiff between Apple and Google presents a more direct conundrum for Apple iPhone users than it does for Android users. iPhone users still leverage Google Apps, such as Google Maps, Earth and search Google on Safari. But on Android, Apple is practically invisible. Strike that - it is invisible. So if the two had a messy divorce, only iPhone users would be negatively impacted.

So for those three players, what makes the best mobile choice for you depends on how you actually use the phone. Keep in mind that for none of these players is their core focus to actually give you a better phone experience. Even a "feature phone" can get that right without too much work.

But what about Palm? What about Microsoft? What is their core?

I believe part of the reason Palm failed with its WebOS approach is because they didn't have an easy answer for what they did better than anybody else. Their messaging around the Palm Pre was that it was "fully featured", offering both the beauty of an iPhone and the QWERTY keyboard of a Blackberry. But it didn't do either thing better than anybody else, and there was no compelling reason to choose Palm.

Microsoft's new Windows 7 Phone Series similarly makes me question their core. To date, Microsoft's core has been in Enterprise and Office. They have dominated the business OS market, the office suite market and have had significant roles in a wide array of downstream services, from e-mail to peripherals, and yes, entertainment devices with the XBox. If Microsoft can make a compelling case that their Windows 7 Phone Series is the best business phone that integrates Outlook better than BlackBerry, hooks into companies' Active Directory and synchronizes Office documents better than any other device, then I think that's their core. (See: PC World: Microsoft Windows Phone 7 Should Rule Business Smartphones) But even PC World says Microsoft sees smartphones "through the eyes of the desktop". The desktop business OS has been their core, and it's come too late. Even their usual fans at PC World say "Windows Phone 7 will face a formidable challenge just to establish relevance."

The world of mobile smartphones is not the same old war we saw with the desktop. It is one about Web connectivity access to rich media, and being social. I believe there is room for perhaps one more player who can make "social" the center of their phone. Maybe Google gets there. Maybe Apple gets there first. Or maybe one of the players like Twitter or Facebook can find a way to launch a line of phones or a phone OS that is all about social, at the core.

Until that happens, I think you really have four choices - BlackBerry, Apple, Google or a mistake. Know who you are and what's important to you, and the platform choice will become clear.

EdgeTheory Conversations: HP Plucks Palm, Shelves Slate

Wednesday's announcement that HP will purchase Palm, and its accompanying WebOS, for $1.2 billion, has a lot of people wondering just what the slow-moving Silicon Valley giant has planned, and where Palm's OS will fit in their world, currently dominated with Microsoft software. Can HP turn Palm into a market winner more than just a technology showcase? Chris Saad and I discussed that tonight in another EdgeTheory conversation, where we also hear about Chris' lost opportunity to pick up an HP Slate, meaning he just might need to get an Apple iPad.

Also - we discuss Apple's opportunity against Android and Chrome OS from Google, and if open software should possibly run on closed hardware - especially in light of Apple CEO Steve Jobs' recent comments on Flash.

This and all other EdgeTheory conversations can be found on the dedicated ET Conversations site.

Listen in below:

Palm and Bing Triumph Over Low Bars They Set for Themselves

Amidst the buzz from Apple's Worldwide Developers Conference that took over the tech news world today, in the shadows, something very weird has happened. Companies that were once market leaders, and then, later, laughed at as the ugly stepchildren in tech, are being championed once again. And this time, they are being lauded not because they are the best necessarily, but because they are doing a good enough job to avoid ridicule - a good enough job for us to praise them for not completely being full of fail. Of course, I'm talking about Palm's new Pre and Microsoft's latest search entry, Bing.

I have never seen, touched or tasted a Palm Pre. I've heard they are hard to come by, and they were only available initially to a select list of reviewers. So far, the reviews are good, and the Pre is being seen as a real challenger to the iPhone. While we all ignore the traditional market leaders, like Nokia, Sony Ericsson or Motorola, it is Palm, Apple and Google who have us talking about phones. And Palm, despite being brand new and having an application store with a few dozen applications, compared with the tens of thousands on the iTunes Store, is giving people pause because it is even coming up at all. We had left them for dead, and they are rising like Lazarus, becoming part of the conversation, when most of us expected them to just go away.

Similarly, Microsoft's Bing continues to get positive writeups as people realize you can search with it and not suffer a fatal disk error. Over the weekend, a site was built that showed Bing going head to head with Google and Yahoo!, in a blind test, and doing very well, more so than likely any of us would have anticipated. While it still was losing, the results, showing it competitive at all, were enough to change our perceptions a bit - after years of seeing Microsoft unable to impress us while under assault from Mountain View.

It's quite odd, really. Maybe it has something to do with the fact that much of the tech blogosphere likes so much to rally around failures that when something miraculous like Bing being ahead of Yahoo! search in market share for a 24-hour period happens, it becomes front page news - or that the Pre actually had people waiting in line for its debut. We were all prepared to write about the disaster, so when something resembling a middling success struck, it caught us all by surprise.

But a few days of positive headlines and friendly nods cannot a market share leader make.

Palm wades into a hostile cell phone environment where Apple leads in mindshare and has the ears of thousands of developers looking to make serious coin. Google has extended their reach to many different applications beyond vanilla search - from YouTube to Google Reader, GMail, Maps, Earth, Docs and so much more, making replacing a search engine or swapping out mobile phones, once a choice has been made, that much more difficult. As I wrote on FriendFeed, and said in Jesse Stay's first podcast tonight, even if the Pre and the iPhone were feature equal, it's the integration with iTunes and all its applications that makes the difference for me now. I'm invested in this platform, and I'd venture a guess that a ton of other people are too, AT&T or not.

As for Bing? Google is the default search engine in my Safari. I trust Google to get the right results, and even catch myself searching it for results from my own blog posts' history often. Bing is a cute alternative - something to use if Google ever ticks me off, or magically, goes down for any extended period. But it hasn't delivered the "wow" experience that tells me a good reason to switch. Microsoft may have built a better mousetrap than their previous models, but they don't have enough bait.

Microsoft and Palm. One, the current and longtime leader in operating systems and office software. The other, the onetime leader in handheld operating systems. Now, today, both have tarnished brands looking for a little spitshine. They may have gotten a little buffing, but not enough to have me seeing them in a new light.

How Palm Pre Could Change the Game

By Phil Glockner of Scribkin (FriendFeed/Twitter)

The Palm Pre has surprisingly gotten the gadget industry abuzz after being announced at CES this year, after the company had largely been given up for dead after seeing its leadership decimated. And they are working to ensure the buzz doesn't end up being a one week blip. Apparently, Sprint has been 'softening the ground' so to speak by giving Palm Centro owners a sneak peek at this new gem to ensure a excited and willing reception when the Pre is released to retail. But today I wanted to speak more about some of the user interface choices Palm made in designing the software and hardware for this phone.

Hardware

The Pre is a silky little pebble of a device. When the screen is off, the shell is inviolate except for the single button and earphone grill. The back of the device is much the same, with speakerphone and camera ports. The back cover comes off to reveal the battery in case it needs to be replaced. So we have touchability covered. Yeah, I probably just invented that word. But it works.. the Pre looks touchable.

Surprise number two is a hidden keyboard. Slide the screen up and the keyboard (more of a thumb-board) is revealed. And if you look at this keyboard, you might notice a resemblance to the keyboard on the Palm Centro. I am sure this is no accident. The size and orientation tell me this is specifically to ease the transition of people off of other Palm products and on to the Pre.

There is a 3.5mm headphone jack.

On the front of the device, we have a single, centrally placed button. Visually, this may be a nod to the iPhone, but the button in fact does something quite different than the iPhone's 'home' button. Surprisingly, the button is actually the least interesting part of the area on the Pre. The smooth expanse of plastic surrounding the button is where the magic happens.

User Interface

While the iPhone has boldly wasted space around their home button in the name of asthetic pleasingness, Palm engineers have taken the concept of a 'touch area' going back all the way to the Palm Pilot and have extended the touch input sensor down around the button. This small change is at the core of the user-interface innovation on the Pre. It's extremely clever.

First, Palm probably secured a patent on gestures outside of the display area a long time ago.

Second, there is a competely mental resistance some people have to touching a surface with an image projecting through it. Think about when people at work touch your monitor screen. Doesn't that drive your crazy? I know it does me. And I have an iPhone, I'm constantly cleaning the screen. The touch area below the screen means no mental resistance to befouling the pretty display.

Third, and this is the big one, having these areas do the same magic no matter where you are in the interface means that they could get away with all sorts of interface cues, close and minimize buttons, menus, etc. When you sensitize yourself to what you are seeing when you watch one of the Pre OS demos, you will notice this. Applications only have content in them, no UI elements. When an app is relegated to a 'card' (what Pre calls an app running minimized or in the background), no controls appear. The Pre OS has the most invisible user interface of any smartphone currently out there.

Synergy

The last big game changer I am going to touch on is Palm's focus on what they call 'synergy.' They designed the Pre OS from the ground up to be aware of applications that live online (or 'in the cloud' or 'software as a service,' etc.) Apps like Google Mail, AOL Instant Messenger and MobileMe calendar sharing. But support for these things aren't bolted-on like they might be in an older, more established mobile OS. No, they are integrated so tightly that the apps combine all the information from these various sources and present to you a unified view.

In the world of online calendaring, this has been done for a while. Most calendaring applications have had the ability to display a full or filtered view of multiple overlaying calendars for years now. But how about your phonebook pulling in not only your email addressbook, but your buddy lists and other sources and then intelligently combining the results? How about an instant messaging application that not only shows you a combined view from AIM, Yahoo! IM, Google Talk, etc. but also shows you when you get an SMS in the same interface, or lets you choose how to send a message to your friend, via IM or SMS? And threads the resulting conversation together seamlessly? Now you are getting the picture.

Multitasking

Not a game changer, but worth noting. The OS lets you open and run any of its apps simultaneously. From a workflow perspective, this is essential and something the Blackberry gets right as well. The iPhone? Not so much.

Conclusion

What Palm has done here is fundamental stuff. It may not be as flashy as some other phones, but its real meat-and-potatoes work that will pay off big in the long run for them. Why? Wait until the phone is released. Get one and use it for a week. Then try to go back to your iPhone or Blackberry. You will find yourself wondering why your old phone is slow, or clumsy, or doesn't do something so simple you got used to it in 5 minutes on the Pre.

Final thought: When you remove the back cover to expose the battery, it appears that the battery is thicker than base of the phone (the part that doesn't slide up and down). How do they do that? The only thing I can think of is they have a hollow space behind the screen that allows the battery to intrude a bit. Fascinating.

Read more by Phil Glockner at Scribkin.com.

Four Reasons the Pre Might Save Palm

By Ken Stewart of ChangeForge (Twitter/FriendFeed)

In Palm’s recent keynote, Jon Rubinstein and Ed Colligan announced Palm’s bold new smartphone, the Pre. After what seemed like an eternity of languishing products and dying market share, Palm announced it’s intent to fight its way back to life.

While recent numbers indicated that PalmOS barely even appeared as a blip on the radar of worldwide smartphone sales (Gartner results Q3 2008), Palm may have itself a game changer. But does a piece of hardware, or even their new WebOS, constitute a lifeline for the battered Palm? Not a chance; their win must come from much deeper within.

When Apple introduced its revolutionary iPhone and OS, they knew competition would be on their heels. Soon after Research in Motion released its lukewarm attempt to compete, the BlackBerry Storm.

In watching Palm’s keynote, what sets them apart is not their product, but the platform on which they stand – a paradigm shift in how to impact your life and maybe their destiny. Colligan lists 4 key things that set Palm apart.

1. Know your competition:

Another innovator, SouthWest Airlines, understood that its greatest competition was not other airlines, but ground transportation. It understood that people flew to save time, and that people chose ground transportation because it was cheap and you could leave at your choosing.Colligan points out that Palm knew it was not competing with the personal computer when it launched, rather Palm’s competition was pen and paper, at that time. A thought process like that is what hallmarks the game-changers in any industry.

2. Simplify people’s lives:

People’s lives are complex and fast-paced. We have information stored in many different places and are often torn between merging the data to achieve congruency and silo-ing the information to attain some level of separation in the varied facets of our lives.

From offering conduits which connect your disparate web services together to mechanisms which avoid duplicate data, Palm seeks to help you view your content holistically – while allowing you the option to filter and compartmentalize as you see fit.

3. Make the technology invisible:

"Fingers, not buttons. Pockets not processors," Colligan quips, exemplifying their focus on making the device interact with you and not forcing you to interact with the device.By optimizing the user experience, both in hardware and software, Palm strives to achieve a state of just being. Whether seeking to interact with the platform as a phone or full-featured information kiosk, the Pre could very well offer options to students of efficiency the iPhone might have missed.

While hardly minimalist, Palm subscribes to the notion of, "Technology that works well should get out of the way."

4. Know thyself, and to thine own-self be true:

"Mobile is in our DNA," Ed boldly states. Palm knows who it is and what it does; the Pre is an attempt to not simply state what Palm does, but what Palm does better than anyone else!Until this announcement, Palm had been quietly fading away, until most had written it off. Rubenstein and Colligan deftly dodge the long absence with talk of what Palm does well, which partners are in place, and how focused they are on the Palm developers and ecosystem as a whole.

So not only is Palm being true to itself, they are hoping to once again revolutionize the way in which the smartphone market is thought of. They acknowledge that while product is important, Palm’s platform is the stage upon which success is built. Only time will tell, but the future looks bright for Palm and the Pre. Their most certainly is a steep mountain to climb in a combative market that won't pull any punches.

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Ken Stewart’s blog, ChangeForge.com, focuses on the collision between the constantly changing worlds of business and technology. To learn more about Ken, visit his about page. You may also find Ken on FriendFeed, Twitter, and LinkedIn.

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The iPhone Cannot Be The End. So What's Next?

My Mobile Phone Progression: What's Coming?
When I go into work on Tuesday, one of the first things I plan to do is turn in my Blackberry, and begin the process of porting my cell phone number over to the iPhone. Within days, I expect I'll be Blackberry free for the first time in about five years. But this isn't the first cell phone product transition, and it certainly won't be the last, for me. While the iPhone, for many today, represents the "ultimate" in cell phones, something will take its place, just as has been played out time and again as technology evolves.

As users, we tend to gravitate to a specific platform and declare it the "best" or the "winner", supporting it fanatically, buying proprietary applications, and demanding everything we use synchronize with it. It's what we're doing today with the iPhone, it's what we did with the Blackberry before it, and previously, the Palm OS. Even today, I could probably write out the alphabet in Graffiti if handed a stylus.

But to pick up a Blackberry today already seems antiquated, and, with luck, even though it's been a great platform, I may not ever have one again. If I were to bring out a Handspring Visor or a Palm III or Palm V, I'd be hearkening back to the days of tech's yesteryear. And God bless those poor souls who would love to show you the capabilities of their Apple Newton. There's just no saving them.

In the fun of going through the iTunes App Store and getting new applications and games with basic features, including a bowling application, Tetris, and Bejewled, it struck me as having something of deja vu to it - as I had downloaded similar games and apps for Blackberry, and for Palm before, and maybe for a Sony Ericsson I owned for a short time. Yes, the applications are getting better, and taking advantage of new technology like multi-touch and GPS or WiFi, but once again, I'm buying apps for a single platform that I think is the best at the time.

So, in three or five years time, as the iPhone has evolved, or been replaced, by Apple or others, will I still be using those applications? Probably not. Will I again be buying the same applications but on a new platform? Probably.

The fact is that there are a finite number of developers and an increasing number of places to deploy these applications. We've heard stories of what Google's Android platform will or won't be, and we've heard how developers are happy, or aren't, or how they're switching instead to write for the iPhone. Where those applications may at one time have been debated to write for Macintosh or Windows, you now also have the option to write for Windows Mobile, for Blackberry, for Android, for the iPhone, for Facebook, for Flash or for Java, to deploy on the Web, or any of the game consoles - the Playstation, the Wii, the XBox, and their portable derivatives.

Evolution always pushes forward, on the desktop, on the Web, or, in this case, in the world of mobile handhelds. And it's very rare for a single company to be the leader for more than three to five years. The Microsoft desktop monopoly has been protected for parts of three decades now, legally and illegally, and they've never achieved the same level of success in the world of handsets, as much as they wish they could. Should we expect that Apple will coddle their lead on the iPhone, as they carefully massaged their leadership with the iPod, or will they rise to this pinnacle, only to see it eroded away by one of the current players, or someone new? It takes more than developing the world's best mobile phone experience. It also takes coddling and rewarding of a vast development community to pick you ahead of all others.

As a consumer, I've won with each move. I won by going from land line to mobile phone. I won by going from a pager to my Hanspring Visor with the VisorPhone. I won by going from the VisorPhone to a Blackberry. And so far, I'm sure moving from the Blackberry to the iPhone. The question is, will my next move, in a few years, be off the iPhone, or simply to a newer model?