OneTrueFan Introduces Friend Ranks, Improves Badging

If you've been running the OneTrueFan bar to follow your activity around the Web, as I've long extolled and done myself, you've gotten used to the ease of sharing great content downstream and racking up achievements, as you work your way to the top of sites' leaderboard. Today, the service introduced an array of visual enhancements which makes advancement more apparent, but more importantly, connects with your external social networks to find how you rank, not just globally, but against your friends as you travel through the Internet.

Now, instead of simply seeing the global OneTrueFan leaderboard for any site, you can now toggle between this ranking and a "Friends" ranking, which taps the connections you have made on Twitter or Facebook, surfacing the avatars of your buddies, giving you an even better idea of just what your friends are doing online, and what sites they find valuable. This way, even if you're a house hermit, you're never truly browsing alone. You can also now, for the first time, invite friends from Twitter and Facebook to join you on that site via the leaderboard, with a few clicks.

OneTrueFan Now Divides Friends From the World's Rankings

In addition to the friend segmentation, OneTrueFan also made a number of visual tweaks, most apparent to frequent users. Instead of a one-time bar flash that updates you on achievements, the message icon now glows red. When clicked, your most recent accomplishment, from the "Thanks for Sharing!" badge to achieving multiple levels from engagement, to achieving the much-desired OneTrueFan status, will be displayed in a larger, rectangular window, attached to the OTF bar.

The New Badging System on OneTrueFan

The enhancements are pretty slick and welcome for all existing users. It's always fun for me to find which sites my friends visit, and I'm often surprised when I find unexpected people in unanticipated places. The OTF team, on the heels of their excellent analytics package I discussed last Friday, continues to roll out useful updates.

OneTrueFan Unveils Fan Engagement Analytics for Blogs

Even if you run the most sophisticated visitor analytics software, connecting impersonal IP address data and browsing history to real people can be a challenge. Only through external activity on social networks, or through blog comments can you get a real picture of the people who take in your content. OneTrueFan, which I've happily sported on this blog practically since the product's launch, continues to try and eliminate the mystery, helping content providers connect with their community, and for the visitors, find others with similar interests across the Web. In that vein, OneTrueFan has introduced detailed fan engagement analytics that go a step beyond traditional visit statistics, helping you get an idea of which of your regular readers' took in a specific story, or shared it downstream. In time, you can get a great picture of what stories resonate with which readers, making the impersonal personal.

OneTrueFan Fan Analytics for ReadWriteWeb

On launch of the new fan engagement analytics, OneTrueFan has also unveiled a list of the top 25 tech sites as measured by fan engagement - giving you a look into these site's live statistics, day over day changes, and a live scrolling of all the content being shared downstream.

Top Pages Visited by LouisGray.com Fans In the Last Day

The stats, which you can preview for these top 25 properties, highlight the most popular pages in the last 24 hours, along with avatars of these top fans who engaged with the content, and shows which sites are popular with that site's fans. Unsurprisingly, especially in the world of tech, you can see many people are fans of multiple sources. For those running the OneTrueFan bar, you can dive deeper into the data, seeing impressions, fan reach, new users, shares and even data on how the bar is being used or hidden.

Sites Popular With LouisGray.com Readers and Top Pages

OneTrueFan is a lot more than a simple bar that shows you the top ten fans of the site. I make the bar a must install on all my browsers on all my computers to help me share content downstream and track my browsing history. There's value to the viewer, and now, increasing value to the content provider who gets a real live look in to what their most engaged fans are doing with site content.

For months, I've gotten questions about why I've given OneTrueFan such prominent space on this site, all free of charge. I've done it not just because I like the team, who brought MyBlogLog to the world seemingly ages ago, but because I like seeing real faces and encouraging sharing of my content. The world may be built on ones and zeros, but it doesn't have to look like it.

If you have a blog, I would encourage you to add their bar and start getting real fan analytics. If you browse the Web, check out the browser extension, and find out what people like you have been sharing. It's a thinly spread social network for the entire Internet. OneTrueFan, as always, is here: http://www.onetruefan.com/

OneTrueFan Shifts Horizontal Network to Horizontal Bar

I've long extolled the virtues of OneTrueFan, the logical successor to the soon-to-be deceased MyBlogLog, spawned by the latter's founders, racking up one's visits around the Web, duking out top positions like Foursquare mayorships. I eagerly added code to my blog as one of the few active widgets I run to get a better sense of the frequent visitors and encourage community. Meanwhile, as I experiment, the network is growing up a bit and making changes. You can see one of those changes with the house ads running on my site, which you can trust I get no pennies for, and a refocus that takes the activity within the OneTrueFan network and makes it live completely within the bottom bar - an extension to most popular browsers, instead of on the company's Web site.

Unsurprisingly, initial feedback on OneTrueFan made the casual comparisons to Foursquare, along with some questions around security - where one had to trade off a third party watching what sites you visit and how frequently for a few badges and informal competitions with friends and strangers. I enjoy seeing people post they've taken the OneTrueFan badge of one Web site or another to Twitter, and the occasional emails I receive saying someone or another has kicked me off the top spot of one of my former top hangouts. But OneTrueFan isn't toying with being a silly gimmick for a sliver of early adopter Web centrists. It's very possibly creating a horizontal social network across the Web for disparate sites to understand their loyal visitors, and for those visitors to learn what stories people like them find intriguing through share history.

OTF Leaderboards from Across the Web

As you can see from the browser bar below, or if you have the extension installed yourself (and I wish you would), OneTrueFan has provided more transparency in how the service assigns points. The site speaks to wanting to encourage sharing of good content to other social networks, and that absolutely comes into play - meaning a popular Twitter or Facebook user who gets a lot of clicks can pass by a regular, but more reserved, visitor who regularly stops by each day.

The OTF Bar Encourages Sharing and Shows Community

OneTrueFan spells out the point system as follows:

• Daily Site Visits are 10 points apiece, per domain or subdomain
• Each page view adds 1 point.
• Each page share adds 5 points per network.
• Each clickthrough on a share gets 1 more point.

Simply stated, if I visit a Web site today, share a story and get 10 click throughs, I could get a possible 25 points, good enough to start creeping up the leaderboard. For small sites that don't get much traffic from early adopters, this could be a top position, but for more addicting and popular networks, it could take hundreds to appear in the top visitors chart. For example, one needs 221 points to be atop ESPN.com, and 260 to lead CNN, but the top LinkedIn score has tallied more than 1,100. Good luck being top dog there.

The OTF Bar on Hacker News and Checking Chris Yeh's Share History

I spoke with company cofounder Eric Marcoullier last week about the move to push more content into the bar and away from the destination site, and he said it was a move to encourage publishers to implement the bar themselves, as I have. Rather than push users to their site, the activity remains on the active domain. As the world knows, we have more than enough destination sites masquerading as niche social networks, and OneTrueFan (or OTF as we often call it), is trying to do something different, which brings value to bloggers, publishers and the occasional visitors alike.

The OneTrueFan site Still Shows Player History

Winning the OTF badge from a site doesn't yet create the prestige that racking up badges and mayorships does on everyone's favorite location based services, but it could, especially as more people get comfortable with sharing their browsing behavior. After all, you can easily tell the bar to stop tracking your visits to specific domains, and all known adult sites are automatically hidden. I've taken to putting the OTF bar on all browsers I use on all machines, and it's one of the few extensions I've embraced. In a world where a lot of activity can be siloed, or where we rely on teh sharing buttons that come from the publisher to get the best content downstream, it's nice to take the OTF with me and get credit for sharing the best stuff to my networks. You can get your bar at http://www.onetruefan.com.

2010 In Web Services: My Top Ten Sites

    
    
    

As with my top gadgets list for 2010, this year's list is personal. It's what I use, and what I found had the most impact for me in 2010, which I found myself using every day. The services themselves are limited to being Web-based, so I am not talking about those which are primarily iOS or Android apps, but if they do have a mobile equivalent it helps. What I've found in the way I use the many Web services and sites that take my time is that I may find things first, and I don't always enjoy those which are most popular, but once I do find real value, I am as loyal as they come.

That said, here are the sites that had significant impact on me and my family in 2010. Your mileage may vary.

1) Redfin

2010 saw the arrival of baby #3 in our family. Braden, who joined us in late August, made his potential known at the beginning of the year, and this forced us to start planning a process to move up and out of our condo. With Bay Area housing prices a volatile, yet always expensive, thing, we had to use the best resources available to help navigate the housing search.

Without any hesitation, I can say Redfin saved us. We set the required criteria for potential homes to fit our growing brood, and started getting alerts in the Spring as we set favorites, getting to learn the trends in each sale and seeing the macroeconomics of the market in a microscope. Needless to say, if a home wasn't listed on Redfin.com, we didn't find it, and it's their loss. Even after buying our home in July and moving across town, I frequently use it to follow home sales in the area, and keep sure that we got the best deal for the best place we could afford.

Redfin quite possibly saved us hundreds to a thousand or more a month, or could even have meant another bedroom afforded or a shorter commute. The value is unmistakable.

2) Mint.com

Planning for both the sale of our condo and purchase of our home simultaneously, while navigating the growth of Paladin and transition to my6sense this year, has required an eagle eye into our finances, seeing how our spending has trended, up and down, and managing money flow. Mint.com has become an essential stop for keeping tabs on our home value, 401k status, bank and credit accounts to show us whether we broke even each month, or if we didn't, what the root causes were.

Planning ahead and our focus on the specifics led to our loan operators' excitement when they found we actually had already paid the 20% down on our new home, and I heavily leveraged Mint.com to balance the process, even as we had to close our purchase before the sale of our condo had closed. Doing it without Mint.com would have been a complete pain.

3) Google Reader

Even with the rise of real-time news, Google Reader's ability to catch all my RSS subscriptions in one place is unmatched. Though I have actively scaled back some of the busier or more redundant sites of late to get more time back, Reader is a cornerstone for my information consumption. It, of course, is also a major player in feeding my6sense. That I had encouraged comments and sharing of content from my Google Reader shares led to an easy transition to Google Buzz when it arrived earlier this year as well.

4) Spotify

Thanks to early tech blogger access, I have enjoyed the mainlining of music Spotify has offered for the entirety of 2010, and I've been enjoying Spotify for about 16 months by this point, without the service making US support official. Spotify is practically a music nirvana, with all the best stuff just a search away, on my Mac, our iPads or any of my Android devices. The tie-in with Sonos doubles down on the brilliance as well, delivering all the world's music anywhere in my house. For anybody in love with Last.fm, Pandora, Napster, Rhapsody, Rdio or the rest, Spotify is like getting called up to the big leagues from the minors. Practically the only time I ever visit iTunes now is to download application updates for our iPads.

When I hear new albums from my favorite artists have debuted, I don't go to Amazon.com like I once did, or iTunes. I just go to Spotify, and it seems they are always there. The fact I can call up any song and choose any point in that song and never suffer buffering or sound quality issues is seemingly magic.

5) Twitter

Twitter became even more useful in 2010 than in early years after I dramatically scaled back who I followed, set up customized lists, and gained the ability to sort the service's many updates by relevance, or show only those with links, in my6sense. Removing the link-free updates from Twitter practically put the service on the same pedestal as Google Reader RSS. On the desktop, I continue to use Tweetie for Mac, with its integrated multi-account support, tracking Paladin clients and my6sense, including keyword searches, @replies and any other discussions that could flare at any time.

To use Twitter in isolation from the rest of the Web would starve you of oxygen. But at this point, using the rest of the Web and avoiding Twitter could be similarly bad. News breaks on Twitter and your brand and products can win or lose 140 characters at a time.

6) OneTrueFan

I am gaga over OneTrueFan, not because of the gamesmanship, or even due to its top news feature just launched, but instead due to the potential for discovery from peers of mine to new sites and sources for news. OneTrueFan helps me find out where established folks who I respect are getting their news, or what services they find critical. OneTrueFan manages to be incredibly useful while also being fun. When on the desktop, I use OneTrueFan's browser bar to share articles to Twitter and Facebook, knowing I'll be rewarded for bringing new readers to the story, and to see just how effective my shares were - much like Bit.ly analytics for the entire Web.

This is the second go-round for this team, who spawned and sold MyBlogLog to Yahoo! years ago, who promptly put it through their "How to Botch an Acquisition 101" course. The band is back together and you should wait for some sweet sweet music as they build a horizontal social network that spans all the sites you visit.

7) Google Buzz

For a long-time FriendFeed devotee, the debut of Google Buzz earlier this year, delivering smart aggregation by a company promising to support it, was like manna from heaven. Pad on linking with Google Reader shares, and you could see serious potential. I wasn't as big a fan of it being locked down into a Gmail experience, but believed in its open standards pedigree and corporate promises for fast innovation. I also was one of the few who heard their caution about not taking Facebook and Twitter head-on, but looking to foster a community within Gmail.

Public bumps stalled the service's potential growth out of the gate, and while I enjoy the community a great deal there, and visit every day, it is not as big as it could be, never having launched a dedicated site, where I would spend much more time, and quietly working on its innovations, not making good news when it was available. Without having any detailed insight, I think it is safe to assume that Buzz and the Buzz experience will play a strong role in whatever Google's future social plans for 2011 will be.

8) Blippy

Speaking of amazing services with public privacy bumps that didn't get the press eating out of their hand, Blippy has evolved to play a much bigger role in my online experience than I had first anticipated. Blippy in my mind is the next step after you've first told us you "like" something, and then "checked in" on Foursquare. Blippy shows you what you did when you got there, with your own money. The company is making a real product graph to help connect consumers and bring intelligent reviews to your purchase streams.

Blippy now has pulled in about $100 million in purchases through its site. That's a good chunk of consumer data. Aren't you intrigued by what brands would want to know about these folks? Don't you want to know how Blippy will leverage this gold mine? I do.

9) Zillow

The companion piece to Redfin, Zillow helps provide value estimates for homes practically anywhere - even if they are not on the market, with trends showing if the prices are rising, falling or stable, with 1 year and 5 year histories being especially useful. As someone who just bought a home, I get a lot of fun out of keeping Zillow open on my phone as we walk the kids around the neighborhood to get an idea of the homes we are passing, and their history, or simply getting incremental updates to see if the value of our home has increased since we bought it five months ago. (It has)

10) IceRocket

Yes, Icerocket. Icerocket is the best blog search and Twitter search tool on the planet, period. That you're not using it every day means you haven't figured out why you should. I check IceRocket to watch for mentions of my activity and content in Facebook, Twitter, Blogs, Video and Photo sites daily, as well as those for companies I interact with.

Missing the Buzz? Check out http://louisgray.icerocket.com/ to see what IceRocket has on me or http://my6sense.icerocket.com/ for my6sense, for example. Technorati has changed its focus. Google Blog Search seems neglected at best. IceRocket may not have the brand pizazz, but it's the best.

So who didn't I mention? Quora? Quora's cool, and maybe in 2011, it will play a bigger role, but it hasn't yet made a major impact for me in how I use the Web. Foursquare? That's a mobile experience for me. In June, I wrote up 50 startups worth watching, and that included many of these as well as others. So for a broader scope of companies I am seeing, that's not bad (from 6 months ago). Why isn't Facebook here and Twitter is? Good question. I do use Facebook a lot, but that's like telling the world I use e-mail. Duh. I didn't feel a need to tell you I use Blogger either. That's obvious. So where are you spending the most time, and am I crazy to put sites like Blippy, IceRocket and OneTrueFan so high?

OneTrueFan Adds Personalized Hot News From Your Friends

OneTrueFan is looking to be more than a badge-creating Web surfer tracking toolbar gimmick. The site, already extremely compelling to me due to the ability to discover new networks and stories from my social connections on Twitter, is adding an intriguing feature today that essentially brings each user their own Hacker News-like top stories summary, pulling from shared pages by one's friends in the network. The concept, a social newspaper, is one used by other sites including Paper.li, but in this case, taps into the power of the toolbar which follows registered users around the Web, and surfaces the most shared stuff in an effort to be sure you don't miss a thing.

Quietly launched at the end of last week and being publicly unveiled today, OneTrueFan has added a "Your Hot News" tab to every user's profile, showing items that are popping throughout your network of connections. Interestingly, not only do the items display the avatars of the people who distributed the shares in their network, but it gives each avatar a weight, as evidenced by size, to show how much downstream impact the sharer had. The bigger, the better.

The Hot News Story On My OneTrueFan Page

OneTrueFan gives site users 'points' for sharing items to Twitter and Facebook, and tracks the number of clickthroughs to their URL shortner, otf.me. One recent share I made of Micah Baldwin's "It All Changes When the Founder Drives a Porsche" article gained more than 1,000 clickthroughs, passing the points to me and making me the OneTrueFan of Micah's blog - which I was already, but now is confirmed by irrefutable science. This clickthrough data contributes to the Hot News section, but in the event other URL shorteners are used, ones Twitter reach comes into play.

Another Top Story Shared By Many Folks In My OneTrueFan Stream

In the days I've tracked my Hot News on OneTrueFan, I've found it to accurately find top stories of the day that are frequently shared. It's not personalized based on my interests, but does a solid job of becoming a more personal Techmeme or Hacker News. Of course, seeing just who shared an article gives me more data to choose whether I want to engage in the item as well.

Like Blippy, I believe OneTrueFan's full potential has yet to be discovered. If I look at what the team is developing, essentially it is a horizontal social network that you can take from site to site with you around the Web, without requiring a centralized login. In fact, you just log in with your Twitter account. I believe in the model of sharing and discovery, and Hot News will make OneTrueFan (or OTF) an even bigger player as a destination site. If you're not on OneTrueFan already, you haven't been listening to me and should go register now.

Solving Privacy On the Web: Be Smart, Not Scared

When it comes to the amount of data I share about myself and my family on the Web, there's little question that I am at the odd end of the bell curve. It's not a secret what my family structure looks like. My kids' real names are out there to be discovered, as is my birthday, hometown, religion, political preference and much more. You can see real photos of me and my family if you search hard enough, and videos too.

I use Foursquare to share location data. I use Blippy to share purchase history, and I even use OneTrueFan to make my Web visits public. This hasn't been done with a reckless approach to privacy where I have thrown caution to the wind, but instead, has been more calculated. I believe the major trends on the Web encourage sharing, and if I can be the one sharing and not reacting, I am ahead of the game.

See CNN: The Internet and the 'End of Privacy' for their insight into my sharing behavior.

Some would look at what I choose to share and could suggest I feel that privacy is "dead". I don't believe this at all. What I do believe, however, is that intelligent sharing and knowledge of where personal data is distributed can bring value. Rather than take a more conservative approach, locking down what in other generations would be secret, I've opted to own what is shared, and to operate my life as if what I was not sharing explicitly would not be a disaster if it eventually were to be surfaced.

One needs to look no further than Facebook, the world's dominant social network, to see how the company's approach to privacy has changed in the last few years. Once a stalwart site prized for how it protected your content from prying eyes, more content has become public in practically each update. While some have suggested the best solution is to lock down one's profile, I have instead assumed the content will eventually become public and discoverable, shared to advertisers. This was one reason I downloaded an archive and self-hosted it, making the full copy available myself. (See: http://www.louisgray.com/facebook/)

But even with my level of publicness comes limits. I don't think it makes sense to chronicle the minutiae of my day through status updates. I don't muddy my main broadcast channels with location details, shopping updates or entertainment. I don't air embarrassing scenes with my wife or my kids. I don't post content of them that would be unflattering. And I try not to bore people with inane blather.

For me, the major reason I don't share some things is not because I am frightened my content will be used against me. After all, it took a simple e-mail account hack to get me fighting back on that front earlier this summer, and it wasn't tracked to my use of any of these sites. The major reason I don't overshare is because I believe it wouldn't add value and it would be boring to all who saw it.

In a conversation I recently had with a reporter from CNN.com, he asked if there were parts of my life I would be reticent to share if my transparency were further peeled back. The answer was essentially no. The trick is to live your life in a way that if your employer or future spouse were checking in on you, you would have nothing to fear. This doesn't mean you can't have a good time, but you should assume a consequence if your actions were to become public. Manage yourself well and what's discovered shouldn't turn an eye.

We live in a world with many imperfect people, and some really bad ones. That's no question. But I don't think being afraid to share and reducing the amount of personally identifiable information is the right approach. It makes more sense to assume the world is full of great people, cultivate the ones where this is known, and to be smart about what you share, and where you do. Watch the big networks to see if you think they are taking liberties with your data and prepare for the eventuality if they do.

OneTrueFan Reaches Second Base With New Site & Badges

My favorite and most useful browser extension in the world is OneTrueFan. The Web history tracker and sharing tool which launched at the end of September has been a must-install for me on any browser that I use (including Safari, Chrome, Firefox and Rockmelt) - letting me gauge my own Web usage history against my peers, share interesting stories to downstream social sites, and in a fun way, discover what sites my friends frequent that I don't, while also learning which sites we have a mutual affinity for. The site just revamped with a major refresh of its offering, helping to quickly surface user statistics, history, fanned sites, and like many services, earned badges.

OneTrueFan's data on my Web browsing history is exhaustive. Just as Blippy tracks my expenditures, and Foursquare tracks my check-ins from place to place, OneTrueFan shows the sites I visit, rewarding me with little alerts saying I've reached the "Level 2" patch on one site, or "earned the Second Base" patch on another. And as my own statistics are increasing, so to is the data on the sites themselves. OneTrueFan's latest Web revamp now clearly displays site leaderboards and activity streams for specific domains (Examples: Twitter and Google).

Three Individuals' OneTrueFan Statistics

While people once acted surprised at tracking people's habits in spending and traveling with the other services, it might seem curious why other friends' Web activity would be of interest to me. But I've been intrigued to see how much other people rely on tech and business publications more than I would have anticipated, or find lesser-known interests, as I find friends who view sports sites, play fantasy football, or share hobbies foreign to me.

One Of My Fanned Sites, Google, With My Stats

As a site owner (see this blog's OTF page), I can now see who else is a fan of the site, having accrued 20 points or more, and who is sharing content from the site. The resulting leaderboard is reminiscent of MyBlogLog, and it should be, as it shares a similar pedigree.

My Pied Piper Patches on OneTrueFan

Like Foursquare, some of the Patches earnable on OneTrueFan are not entirely clear as to their origin, but they will no doubt be in high demand from active users. I've somehow managed 23 "Pied Piper" patches, presumably from leading people back to a site, and 7 "Commitment" patches, which come from visiting a site for 30 consecutive days, or so I'm told. And I've gotten to Second Base with 89 separate domains. Cool, I think.

If you're not using OneTrueFan, I recommend in the strongest terms that you do. And if you're worried about privacy, just remember you can hide any activity you want at any time. Besides, there's always Incognito Mode. Find the new OneTrueFan at http://www.onetruefan.com.

I Am Your Web site's One True Fan (And I Can Prove It)

Although it's only been a little more than three years since Yahoo! acquired MyBlogLog, the company behind the once-popular visitor tracker for blogs and Web sites, on the Web, it's practically an eternity. It's well known that internal politics and bad management of the acquisition pretty much squeezed the life out of the product and the company's founders quickly scattered to bigger and better things. But the desire to bring visitors and blogs together never left the mind of Eric Marcoullier, who learned from the MyBlogLog flameout, and today, unveiled a new visitor tracking service - with some fun gaming elements, called OneTrueFan. I've been using it for weeks, and as you can imagine, like any other conquest that involves competition and hours of sitting in front of a computer monitor, I'm hooked, and in many cases, I'm "winning"... proving myself to be the One True Fan of a Web site (or at least the one who has clicked through more pages than anybody else).

The idea of OneTrueFan is pretty simple. To participate, you install a browser extension (for Chrome, Firefox or Safari) and a browser bar will track your Web visits. Each time you go to a new domain or subdomain, you get 10 points. For each visit to a subsequent new page, you get an additional point. So, for example, if you visit six different pages, you have 15 total points. Once you reach 20 points on a domain, you are a fan. If you have more points than any other fan, you are the One True Fan.

My OneTrueFan Page With History, Connections, Badges

Being the OneTrueFan (or OTF) of an obscure domain isn't anything to brag about, for sure. But there's no question, in my mind, that popular Web properties that see regular daily visits are going to see serious competition between people who are visiting frequently and sharing content from those pages. Sharing content from One True Fan to Facebook, Twitter, Delicious or other properties is an additional 5 points. Already, in the alpha period, I have seen people battle daily at owning the title of OTF for specific Web sites - and if you want, you can get an e-mail notification if you either take the title from somebody, or lose it yourself. And each time you start a new browser session, the OneTrueFan bar will alert you that a transfer has taken place.

I am now the OneTrueFan of GigaOm!

As with Foursquare and other social gaming services, the immediate benefits of a product like OneTrueFan are not perfectly clear. I don't get any monetary reward for being the OTF of both Twitter and Facebook at the same time (as I have it now), and all sites are equal, so you don't get any more points for being OTF of Google than you do by being OTF of my blog (sorry, I've got that one too). But OTF starts immediately with badges and leaderboards, showing the top visitors to any domain, the history of any user, including sites won and lost, their top friends (by total points), how many sites they are fans of, and how many OTF titles they hold.

Sites I am OTF of, and top Friends' Scores

For people permanently on the Web, like myself or Brad Feld, one can capture multiple site titles a day, and lifetime scores are already well above 20,000. That may be an unfair advantage to those who browse more casually, or use RSS readers to pull content from different sites.

So you might be wondering about privacy? Will OneTrueFan give away your addiction to fantasy football, anime, or pornography? That's up to you. You can hide any particular visit, or block any domain from OneTrueFan, and the bar will no longer track your visits to that site. And if you're worried that OneTrueFan is tracking your Web site history in the first place, well, that's just what it does, so if you don't like it, don't use it.

One good thing about OneTrueFan, in addition to the amusing gameplay, and learning what other people visit the same sites you do, is that you don't need yet another login and you don't have to recreate your social graph. OTF taps into your Twitter account and connects you automatically to your friends on that network - saving you a tedious chore of finding people as much as you are finding new content.

I have been using the site for several weeks, and admit I check in on the stats to see how people are doing and what they are sharing and viewing. They unveiled officially today at TC Disrupt, predictably being compared to Foursquare. But this is one location based app that you can use without ever having to leave your house.

You can find OneTrueFan at http://www.onetruefan.com.