Friendly: The Best Facebook Experience for iPad

Facebook is the most popular social networking site in the world. The iPad is probably the hottest gadget in the world. It makes sense that the two products are on a collision course, as an increasing number of mobile Web users experience Facebook through their tablets and touch screens. But so far, Facebook has not yet debuted an iPad-optimized experience, relying on its solid iPhone application and its mobile Web site to make do. In this vacuum comes Friendly, from the team that brought you Twazzup, the innovative Twitter Web client, and the results, as you should expect, are very good. The experience is optimized for touch, and takes full advantage of the iPad's screen real estate. If the app were available free from the iTunes store, I would encourage everyone to switch immediately. As it is, its $4.99 pricetag is still alluring for those tired of compromise when it comes to Facebook and the iPad.

The Facebook Feed Experience Through Friendly on iPad

Cyril Moutran, cofounder and CEO of Twazzup, and previously the founder of Yokway, said in an e-mail yesterday that over the last few months the company has shifted its development efforts to the tablet format, and Friendly is the first major launch bearing the fruits of that labor.

As you can expect, thanks to the nature of the product, Friendly brings all the major elements of Facebook directly to the iPad, including browsing the news feed, full of updates from your friends, and enabling you to take actions on those items, or update your own status. The application is delivered in a very clean way, with tabs for "Live Feed", "Events" and outstanding "Requests".

My Facebook Profile Tab in Friendly On iPad

This tabbed model trumps the button selections on today's Facebook for iPhone offering. In those cases, selecting a section (like Photos) siloed your activity, while Friendly keeps you one click away from all major parts of the site. Atop the application are quick links to "Home", "Profile", "Friends" and your Facebook in box. As you navigate the product, you can hit any of these options, or click the back arrow to return to the previous page - just like a real browser, which is how the product is described.

Like Twazzup, Friendly Gets Rich Media Right

Like a real browser, Friendly does not compromise in its capabilities either. Clicking a YouTube ,video displays it in full glory on the iPad's screen, and you also gain the opportunity to edit Facebook fan pages, if you are an administrator, an increasingly important position for the network as activity morphs from being completely casual to more professional.

Editing a Facebook Fan Page on Friendly

There are some who may balk at putting down five bucks for a network which itself is free, but it seems the company has delivered a premium app for a premium product in the iPad. The product is built from day one for he touch-driven experience, and is certainly worth looking into. You can find Friendly on the iTunes store here: http://itunes.apple.com/us/app/friendly-facebook-browser/id382011064?mt=8

Twazzup Takes On Twitter Search to Make Sense of Real-Time Web

Twitter's acquisition of Summize in 2008 gained the red-hot status update service arguably the most impactful new entrant into the Web 2.0 space last year, as the company looked to harness the millions of daily tweets flowing through its system and make sense of it all. Now rebranded as Twitter Search, the former Summize product is being relied upon for breaking news, trends, and acting as the pulse of the always-connected community, staying well ahead of Google and other traditional search leaders. Today, a new entrant, Twazzup, is looking to extend the Twitter Search platform, by not only providing real-time updates to the search results, but also highlighting popular users, links and tweets relevant to searched keywords.


The New Twazzup: for Searching Twitter
If you're familiar with the Twitter Search interface, it's well defined by its highlighting of hot topics that are rising on Twitter, being discussed by the masses, as well as its tendency to pile up queued tweets that have not been displayed. To get the new tweets, you need to refresh. But not with Twazzup, who rolls in the new results in real time, much like FriendFeed's new beta interface. Also similar to that interface, Twazzup features a user-friendly pause button in the top right to slow things down a bit.


Twazzup Results for Obama

Twazzup Results for Baseball
Today, Twitter Search is all about getting you the results, period. Its options are very spartan. For example, if you search for Facebook, you see the results and can either reply to the author, or view the specific tweet. But there's no data about the authors or the topics.

On Twazzup, the same query for Facebook shows search results, and a helpful kind of subset of results that displays related topics. For Facebook, I could also click the word social, and see when both Facebook and Social are in the same tweet. (that result is here) Other topics, like networks, linkedin and strategy also pop up when both Facebook and social are combined.

But beyond combining search terms, Twazzup's right side column does more than just show hot topics, like Twitter Search does. It also shows a popular tweet that contained the search terms, top "trendmakers", who talk about those terms and drive retweets or click-throughs, and popular links that are spawned from those keywords on Twitter.


Twazzup Trendmakers and Popular Tweets for Obama
For me, searching Twitter is practically as useful as messaging via Twitter, as it offers a lens into not just what people "are doing", but what they are thinking, observing or talking about. Given Twitter's driving an ever-closer integration with its acquired Summize product, I expect more users to flock toward the standard Twitter Search than to new products that arrive, like Twazzup, but as Twitter thus far has done very little to expand the Summize product beyond its initial feature set, there is significant room for third party services to improve the status quo.

Twazzup can be found at http://www.twazzup.com, and on Twitter, of course, at http://twitter.com/twazzup. The company's CEO and Co-Founder is Cyril Moutran, who launched Yokway last year. (See our initial coverage)

There is No Social Media Overload

Every day, there are more and more great services to investigate in the world of social media. Each one breaks new ground in terms of features, focus or user interface. There are many different sites that target general social networking, some are for business, some are for dating, some are for microblogging, and others for service aggregation. And there will be many more. While some are calling for a pause in the innovation, somewhat fatigued by the implied redundancy or overwhelmed by chasing down comments and conversations in new places, it's worth noting there's time in the day to manage a good number of sites, and not all the winners have yet been crowned.

To have a full deck of social media tools, you essentially need the following:

• 1 or more blogs that you manage.
• 1 or more accounts on an RSS feed reader.
• 1 or more microblogging identities.
• 1 or more accounts on a business networking tool.
• 1 or more accounts on a social network.
• 1 or more accounts on a service aggregator or lifestream.
  

(Also helpful: A social bookmarking site, online photo site, music recommendation service, etc.)

For me, this means I blog here, use Google Reader, Twitter, LinkedIn, Facebook and FriendFeed as my core applications for each category. But below these headliners are others.

For RSS, I also use Shyftr and liked AssetBar before it went away. I've tried Bloglines, FeedEachOther and NewsGator as well. There are also tools that interact with RSS, like Toluu, which helps you find feeds your friends like and integrates with Google Reader, and the sites dedicated to finding the most shared items in Google Reader, like ReadBurner, RSSMeme and Feedheads. (Disclosure: I am an advisor to ReadBurner)

For microblogging, beyond Twitter, you have Identi.ca, Plurk, and now, Rejaw. I'm signed up at each, but use Twitter primarily, copying posts to Identi.ca, via Posty. I need to check out Rejaw more, but am no expert.

For business networking, there's also Plaxo, which has morphed into a lifestreaming application.

For social networking, many still use MySpace, or Friendster, but Facebook has the momentum and the development on its side. Orkut never got the traction expected.

As for lifestreaming and aggregation, I am absolutely overweighted here, and I enjoy it. Justin Korn referred to it as "Super Kickass Social Network Following Power", but if you're interested, it's fairly easy to be engaged on sites like FriendFeed, Social Median and Strands all at once, like I'm trying to do.

I like FriendFeed because it easily pulls in my activity from around the Web and has a sharp community with good conversations and hiding. I like Social Median because it lets me just see news and posts on topics I pick or from people I follow. I like Strands because it has similar elements to FriendFeed, but more filtering and some good potential. I also know it can continue to improve because it’s early. Just in the last 36 hours, I've gone from being a nothing on Strands to having more than 100 people whom I can interact with.

Below this crust of leaders, you also have smaller sites like Yokway and LetsProve, where I'm registered, but haven't done much of late. FriendBinder doesn't seem to have taken off either, and BlogRize, though interesting, got quiet fast, and seems to have gone away, as did Mergelab. The truth is that we don't know which sites are going to win, and it makes sense to be registered everywhere and active on those places where you find the best community and the best content.

Of course, just because I sign up for something, or find something, doesn't mean that you're obligated to try it out. Not all sites are for everyone. But I'm far from being overloaded with Social Media. You just have to find balance, time, and keep remembering there is no quota and you don't have to read everything. Contrary to some belief, I'm not constantly on each site. I just read quickly, decide quickly and respond quickly. None of these sites is a real big time sink, unless you force yourself to read everything. It's easier to let your friends decide the best pieces, and for you to rely on search tools to get the rest, whether it be through Twitter Search, or pre-determined Google blog searches.

The only way you get social media overload is if you don't manage it well, just like you can get RSS overload or e-mail overload, or so I've heard. Even as there are more services to engage with, the number of hours you have to work with them is still the same. So do check out as many as you think have potential, and stick with the ones that offer you the community you're looking for, the engagement you need, and the best feature set. You'll find your niche.

See Also:

• Relax, Bloggers: Nobody Is Keeping Score, and There's No Quota.
• My Social Media Consumption Workflow
• Continuous Parallel Attention: My New Reality

Me-Too Software and Web Apps Often Find Their Own Niche

As the price to develop Web applications and communities has decreased, and investment in people is less-demanding, it's no surprise that we've seen a boom in sites with significant similarities - be they social networking, lifestreaming, status updaters, online file storage or virtual worlds. While the rule holds true in software as it does in Silicon Valley, that the vast majority of products may meet a less than optimal fate, the potential payout continues to draw development, with new brand names hitting our RSS feeds on a daily basis.

The seeming onslaught of new services had the omnipresent Chris Brogan asking frustratedly yesterday, "Who's writing all these me too software apps? Do they feel accomplished?" Brogan later gave the services Kwippy and Yokway as examples of two services that had recently come across his view, adding, "(I) just dont' see why we need yet another of something we have in spades. Where's the innovation?"

Sometimes, in this age of instant analysis, determining the differentiation and purpose of a new site can be hard, especially as the bloggers and technology reporters try and grasp the new site and place it in the context of existing applications that are more well-known. (See: Inquisitr: Yokway: Sort of FriendFeed Meets Del.icio.us for one example)

Whether it's in the name of differentiation or competition, it's rare that a developer or startup team will be aiming to make a carbon copy of an existing site. RSSmeme debuted, after ReadBurner, to show the most shared items in Google Reader, and progressed differently, offering a custom FeedFlare and featuring deeper index with more linkblogs than ReadBurner, while ReadBurner partnered with multiple RSS engines, including NewsGator and Netvibes. Facebook was like MySpace and Friendster before it, but initially just for the college set and later high school, before opening up, and later adding a development platform.

There is a long history of services and software that have striking similarities to one another. That a product exists doesn't mean that any potential competing product should walk away and cede the market, delivering a monopoly. As Disqus' CEO Daniel Ha told me back in June, the existence of competitors like SezWho, Intense Debate and JS-Kit help let him know he's in a worthwhile market to pursue, even if it's a rare blogger who has plans to implement multiple commenting engines. The existence of Digg didn't stop Mixx from debuting, and the existence of HotBot, Lycos and Excite didn't look like too much of a hurdle for Google to get going.

Rob Diana of Regular Geek, in the FriendFeed comment thread spawned by Brogan's question, said, "Until someone dominates the space you will see a lot of similar applications," while Clint Ecker wrote, "The market will bear out the niche products and the unsatisfactory ones will fade away and disappear until the community has selected the 'best' service."

But even the selection of a "best service" doesn't mean there won't be more developers trying to crack the market. Plurk and Identi.ca are two recent approaches to microblogging, taking on Twitter. And Cuil's entry into the search market came at a time when Google's enjoyed its largest market share ever. The likelihood of these challenger sites to replace the market behemoths is very small, both short term and longer term, but just about every site and service can develop a dedicated community who swears by it - arguably making the developers' efforts worthwhile. You recently saw this happen when the niche community sites of Ballhype and Showhype, arguably Digg clones, were acquired for $3 million.

From the outside looking in, developers don't see themselves as copycats. Instead, they likely see opportunity, finding weaknesses in a competitor's offering, or finding a new way to seemingly offer the best of both worlds. And just because they aren't enjoying a majority market share in a given metric by a certain time period doesn't mean their efforts were in vain. There's no hard and fast law saying you need to sign up for every lifestreaming service, every social network, every microblogging client and every RSS reader, but as more options and alternatives are out there, there will be a small group of people who prefers the new entrant, whether it be for its GUI, its compatibility with plug-ins, widgets or extensions, or implied productivity.

As an early adopter, I'll usually be checking out most of these services, and I welcome more. It's not about finding how much they're all the same, but determining the differences, and seeing what I can do that's new. I might, sometimes, never use a service again, if I don't find it to do what I had hoped. But often, when I check back in a few months later, I'll find a small community that's calling it home, or see the development didn't stop at day one, making it a richer experience. So, development community, keep it coming. Let's see those new apps, the new innovation, and the new services. It will never be enough.

Feedly Brings New Social Experience to Start Page, Leveraging RSS

In the last two years, there have been a number of attempts at taking what's been a solitary experience of reading one's RSS feeds in isolation, and adding new social elements, sharing feeds with friends, discovering new feeds, or adding comments and notes.

Following a lengthy incubation period, intended to get the product rock-solid with an army of features and a sharp interface, Feedly hits the Web today with their own take on the social start page - using your Google Reader subscriptions at its core, but layering on intelligence that learns from you, including your reading patterns, to personalize your information waterfall.


The Feedly Cover Page
Feedly was first known as Feeddo, but recently changed its name to eliminate confusion with other products on the market, and has been in private testing for several months. I first started talking with Edwin Khodabakchian back in mid-February, and even then, the project had been under scrutiny from more than 100 early testers for the better part of three months. The goal? To bring a new, graphical, view of feeds, via Google Reader, and add multiple social layers on top of what's already recognized as the world's most-popular online RSS engine.

Khodabakchian brings a strong resume to the project, once being a Chief Architect at Netscape, and later, the CTO of eCommerce at AOL, following that company's acquisition of Netscape, as well as four years as the co-founder and CEO of Collaxa, later acquired by Oracle. Khodabakchian also considers the team behind Yokway close friends and has been a visible early beta tester of that product.

The months and months of quiet effort appear to have paid off. If you have a FireFox browser, you'll want to see this new approach to taking in the day's news. In my own testing, I kept uncovering new features, and I'm sure I won't get them all here. But here are some of the main elements:

The Magazine Cover

Feedly looks at itself as a start page and magazine hybrid. The main cover page, noted by an icon that looks like a book, shows the latest new items from subscribed feeds, using your own learned reading activity, combined with your sharing history in Google Reader, to bring what's anticipated to be your most interesting stories to the very front. Feedly also, in the bottom right corner of the page, has an "Explore" option, where new stories from similar feeds you may not subscribe to, are available.

Like most feed readers, you can click on any of the articles' headlines, and view the full item. But Feedly isn't intended to be a passive experience. From the article, you can:

1. Save it for later reading.
2. Annotate it (more on this later)
3. Recommend it to friends
4. E-mail it.
5. Send a note about the article using your Twitter acount.
6. Preview it, giving a glimpse of how it looks from the source site.
7. Copy the link to your clipboard.

From that article, I can go back to the cover page, view other articles from that source, or make a new selection from my Feedly toolbar.

What's New

The What's New page combines the latest updates from your subscribed feeds with recommended articles from friends, and again, highlights those feeds and items you are most likely to read, based on your past behavior.


Due to Feedly's tight integration with Google Reader, the items in the What's New page are segmented by topic, gathered from your folders in Google Reader. Mine, for instance, include "Technology", "Web 2", "Apple News", "Mac Rumors" and "Misc" for all other blogs.

While viewing "What's New", I can not only see what the latest feed items are, but on the right, all sources of news are listed, with the number of available items at each source. If there's a new story from one site, it'll be bolded. If I've already read all the stories, they won't be.

As with the cover page, the lower right corner always offers me new feeds to add, should I find them interesting.

The Wall


The Wall can act as your social springboard to both shared items in Google Reader and Twitter updates. If you opt in to synching your Twitter account with Feedly, you can use the Feedly interface to get tweets from friends, as well as see items shared by friends within Google Reader.

This can become a two-way conversation as you annotate articles or send posts out to Twitter from Feedly.

Integrated Google Search

While some sites don't think about search until well after launch, Feedly has developed an extensive tie-in with Google Search and Google Reader on day one.

For example, if I search for the term "Caramilk", a word not often used, I not only found an article from Mark Evans called "What's the Caramilk Secret", but also related items, including WinExtra's Would you hammer a nail with a shovel? and Tris Hussey's response, FriendFeed explodes onto the scene, but it is still an information fire hose, both of which referenced Mark's article.


Feedly's Results for "Caramilk"
Searches for more frequent terms, like Apple and Yahoo!, had their expected 1000+ results, in reverse chronological order.

Annotation and Sharing

Similar to Google Reader shared notes, you can make notes on any item within Feedly and share it on "The Wall". But unlike Google Reader, you can highlight the portion you're commenting on, and make notes, as you are more accustomed to seeing in Microsoft Word's Track Changes option.

On any item, you can either click the "annotate" option, or select the desired text, and an option comes up to either "search related articles" or "highlight". If you chose to highlight, the selected text is in fact highlighted, and you can add a comment. As you can see in the below two examples, I was able to add comments next to articles from both Sarah Perez and Steven Hodson, and my own avatar was displayed next to each.


A Note on WinExtra's Item in Feedly

A Note on Sarah Perez' Item in Feedly
Tweeting an article is similarly easy. If I find an article I like, I just click "tweet" and a new box opens up with the headline, an automatically generated TinyURL, and a note on how many characters I have before running out of Twitter's 140 character limit.


Clicking e-mail opens another box with a simple "To:" field, and a "Note" field. As you start typing, Feedly automatically shows contacts you have in your GMail address book. Select one of those, or enter a new contact, and hit send.


Managing Feeds

Feedly is 100% synchronized with Google Reader. Add a subscription through Feedly, and it will show up in your Google Reader. Read an article in Feedly? It's marked read in Google Reader. Recommend it in Feedly? It's shared in Google Reader. Want to move a blog from one folder to another in Google Reader? You can do that through Feedly. Feedly essentially brings you all the aspects of Google Reader we've grown accustomed to, but displays them in a new, friendly, visual way, while extending the feed universe out to Twitter and e-mail, and adding social elements.



Feedly also takes things a step further, showing all your feeds in a single dashboard view, letting you toggle your favorites, or in a unique twist, offering what's called "Spring Cleaning", where, in theory, should you get bogged down with too many updates, feeds are flagged warm or cool based on your reading behavior and how often you mark them as favorites.

Other services, like Assetbar, got dinged for packing in too many features and not focusing on delivering a clean interface. Feedly has largely avoided this problem through strong segmentation between portions of the service, and through leveraging existing accounts, including your Google profile, existing friends in Google Reader and your GMail account.

If you're the type of RSS power user who wants to read hundreds of items through aggressive keyboard navigation, then Google Reader still can't be beat, but if you want to pick the very best from the many feeds you have, share items with friends and find new sources for news, Feedly is a compelling option. They've clearly done a lot of work to make their solution feature rich, with a flexible, clean, user interface, and options not found anywhere else.

Check out the new offering at www.feedly.com.

Where Are They Now? A Look at A Dozen Services That Debuted Here

Near the end of 2007, I first came across a service I had hoped would one day challenge Google Reader for the throne of coolest RSS feed reader, Assetbar. With social aspects including shared statistics and comments, it had the potential to become the future of where RSS feed readers were going. While that hasn't yet come to pass, it did mark the first time a service debuted on LouisGray.com.

In the ensuing 9 months or so, I've been lucky enough to either stumble upon, or get engaged with entrepreneurs early enough in the process, such that this site was where they first got started. Some of them have gone on to incredible visibility and success. One has already closed shop. Another looks dormant, and others, somewhere in between. I'll hold off on giving a rating, or "stars" assigned to their success, but believe me, it's tempting.

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Assetbar
Debut: September 17, 2007
Post: Assetbar Set to Launch With Google Reader Inspiration

The Goal: To deliver a next-generation RSS feed reader with integrated commenting, shared link lists, and the ability to see if friends had seen or liked an article.

Status: After gaining the attention of ReadWriteWeb and Mashable, as well as a few follow-up stories here, Assetbar gained several hundred users, but rather than rocketing upward in popularity, issues with the confusing user interface, and prioritizing features over speed had even early adopters not sticking around. The site's gone into something of hibernation and maintenance mode, while the developers consider where to take their participatory social media platform next.

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BlogRize
Debut: April 7, 2008
Post: BlogRize Builds A Community Around Your Blog and its Readers

The Goal: Build a community around a blog, and find new interesting items.

Status: Recently profiled by ReadWriteWeb's Sarah Perez, who is everywhere, BlogRize has hundreds of users joining communities like ReadWriteWeb, TechCrunch and LouisGray.com to see what others like them are sharing and commenting on. Updates so far have been somewhat quiet, thanks to developer Jesse Spaulding's recent move to Seattle.

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LinkRiver
Debut: February 13, 2008
Post: LinkRiver Enters Life Streaming Fray, Focused on Link Blogs

The Goal: To let friends follow shared items activity from multiple people in one place.

Status: LinkRiver has a big fan in Corvida of SheGeeks (LinkRiver Is My Personal Techmeme), and with interesting wrinkles including Attention data, which tracks what you share most often, and the ability to tag items for later viewing, developer Adam Stiles has created a lightweight (in a good way), informative site to find the most popular items of the day, or to see what friends are sharing, without the noise of some other social aggregators.

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MergeLab
Debut: March 4, 2008
Post: Mergelab Emerges to Streamline Friends' Web Updates

The Goal: To follow friends' activity on the Web in a single location.

Status: Mergelab announced last Friday that the site would close down by the end of June. Without revenue, and with competition, the decision was made to exit the game early.

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Rating Burner
Debut: January 30, 2008
Post: Rating Burner Debuts With RSS Feed Ranking, Growth Stats

The Goal: To show the most popular FeedBurner feeds, and daily changes.

Status: While not widely known, Rating Burner is quietly doing its job, adding more and more feeds to its library. The developer even added the option to display a Rating Burner badge on your blog so you can show your own ranking from the site.

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ReadBurner
Debut: January 7, 2008
Post: ReadBurner, In Stealth Mode, Looking to Sort Shared Feed Items

The Goal: Find the most common shared items in Google Reader.

Status: ReadBurner took off like a phoenix, but after gaining rave reviews from across the Web, the site's lead developer shut down the site, only to see a trio of entrepreneurs, including Mashable's Adam Ostrow, buy its technology and get it up and running again. ReadBurner 2.0 debuted on April 15th and has continued to innovate, issuing an iPhone version of the site, and today, adding support for shared items from NetVibes.

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RSSmeme
Debut: February 6, 2008
Post: RSSmeme Debuts as ReadBurner Clone

The Goal: Find the most common shared items in Google Reader

Status: RSSmeme took advantage of ReadBurner's downtime, and has more shared link blogs in play than anybody else on the Web. RSSmeme also debuted helpful integration for bloggers who want to show how often their items have been shared, and recently integrated notes from Google Reader.

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Shyftr
Debut: March 4, 2008
Post: Shyftr Offers Social RSS Reading, Including Comments, Rankings

The Goal: Develop a RSS Feed Reader for friends to share favorite items and make comments.

Status: Shyftr recently added OPML importing, on the back of debuting shared link blogs, making it even more competitive with Google Reader, as Mark Hopkins of Mashable and the Download Squad noted. The service still has a way to go to get in the mainstream, and it will take some time for them to escape the dubious honor of getting Bitchmemed last month, but they continue to work hard.

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SocialMedian
Debut: April 8, 2008
Post: Former Jobster CEO's Social|Median Incubating in Alpha

The Goal: A social news service, personalized based on your favorite topics.

Status: As mentioned Tuesday, SocialMedian is seeing strong growth, even in their alpha stage, growing to 2,599 alpha users, as of this post. The growth in the user base has resulted in a higher amount of interesting news, more clipped items, and the GUI has gotten much stronger in the last month.

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TheStatBot
Debut: May 1, 2008
Post: The StatBot Launches to Analyze Blog and Web Trends, Statistics

The Goal: To analyze blog trends and statistics with insightful commentary.

Status: Yuvi Panda is now posting 2 to 3 new articles a week, starting with Scoble's Twitter feed, and now, dissecting Digg and the Techmeme Leaderboard. His latest post, from Tuesday, highlights those sites most likely to be in the "Discussion" section of TechMeme, not a featured item.

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Toluu
Debut: March 24, 2008
Post: Toluu Offers Gateway to Friends' RSS Feeds, Recommends New Ones

The Goal: Share your OPML with friends and find new feeds.

Status: Growing like a weed, Caleb Elston's pet project has ReadWriteWeb's Sarah Perez enamored and just yesterday, Elston announced he continues to upgrade the site, deleting more than 60,000 duplicate feeds, the kind of attention to important detail that has people coming back again and again.

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Yokway
Debut: March 2, 2008
Post: YokWay! Weeks Away from Launching "Digg for Friends"-like Service

The Goal: Share items, videos, and pictures with friends and have conversations.

Status: According to Yokway insiders, traffic to the site is catching up to FriendFeed and beating out SocialMedian, but aside from my coverage, and that from the Last Podcast, they haven't had nearly the exposure of FriendFeed, so that would be a surprise to me. The site has a few hundred visitors, from what I can tell, most activity is still from a select few dozen. Over the last 24 hours, there were 25 items shared for discussion. While the user interface is interesting, as is the application, it hasn't yet gained a lot of public awareness.

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While this list is long, it's certainly a speck compared to that which blog powers like TechCrunch could debut. I've been lucky to play the role of early adopter, and there are a few more items out there cooking which should show up soon. But on the whole, I'm pretty pleased with the efforts made by just about every single one of the players above. ReadBurner and Toluu for starters, changed the game. Others are must-visit sites for me. But in this fast-moving industry, if you're not fast-moving, you might as well quit. I'm looking forward to keeping this going.

Former Jobster CEO's Social|Median Incubating in Alpha

At the end of 2007, Jason Goldberg, CEO of Jobster, stepped down, leaving the online career site behind and taking on a new job of his own, founding a stealth mode online social news site, called Social|Median. Months after raising less than $1 million in seed money from a number of angel investors, the site has risen from "dog food" mode to alpha, on the backs of an offshore engineering team in India and Jason's own efforts, seeing more than 500 early adopter users join the site, aimed at creating topical news networks and sharing hot news with friends. (See their blog here)

While the site has been in closed alpha stage for several months, I managed to snag 200 invites to Social|Median, with the code of "LouisG". (Sign up here)


Social|Median Has a Feed Showing Updates In Your Networks
Despite its alpha stage and so-far underdeveloped user interface, the site has already shown a number of interesting features that put it in line with similar services, from BlogRize to Yokway and to a lesser extent, FriendFeed.

The site bills itself as "a social news service that connects people with personalized news and information".The site's main hubs are its "News Networks", which are user created, whether on tech topics, including Apple, Web 2.0, Tech News or Venture Capital, or other interests, from History to Team Building and Triathlons. Users can join any number of news networks, effectively subscribing to view posted news on topics they find interesting. Some of the networks are quiet, seeing only five stories a day, while those more broad topics can see hundreds of new items in a 24-hour period.

New additions to the site include the ability to find news networks by searching the site, as well as new location-based news networks, for example, "Seattle", "Silicon Alley" or "Incredible India".

Also a unique wrinkle to Social|Median is an intelligent way for new News Networks to automatically grab the best sources around the Web for those items. Want a network on cars? It's like Social|Median will offer up Car and Driver, or if you can't get enough dirt on Google, Google Blogoscoped or Google Operating System would emerge.


You Can See Most Popular and Newest News Networks

There are two ways to add content to Social|Median, the first being a Twitter-like "Snip", where you can post your thoughts on any topic, or a "Clip", where you can post a headline, a URL to the story and any comments you have. Interestingly, Social Median does the hard work of using its algorithm to determine what are the appropriate news networks for your story, based on the submitted content, and that story can be listed in more than one network at a time.

A Social|Median user's front page consists of what's called the "Hot List", featuring relevant activities from people who are in your news networks, whether they've created new networks, added new clips, or commented on posted items. Soon, the site will also feature more analytics, including "most popular" stories in a network, and whether you want to see more or less from individual users, a lot like Facebook's "thumbs up" or "thumbs down" feature which encourages more or less of a specific item.

As with other social news sites, Social|Median isn't forcing you to be on their site 24 by 7 to get all the latest news. Users can get e-mail alerts of the top 5 most popular stories across Social|Median as frequently as three times a day, or less often if you don't want to see your e-mail in box go entirely social.


More E-mail from Social|Median, Please...

Goldberg's team is entirely based in Pune, India for now, working hard at coding and developing the site prior to its public launch, expected later this summer. Like FriendFeed's "Changelog", which shows the latest additions to the code, Social|Median is striving for a similar level of transparency. You can see the team's latest updates and code revisions on the product development blog found here: social|median: Product Development. As the site says frequently, it is in early alpha, and should be for those willing to accept a less-defined GUI in search for a more social way to share news and find new topics.

If you want in to Social|Median, you can start with the code of "LouisG". (Sign up here)

BlogRize Builds A Community Around Your Blog and its Readers

There are two major trends converging in the blogosphere. The first is the growth of sites dedicated to tracking shared items, and the second is, as Allen Stern from CenterNetworks called it, "the year of the friend". In this perfect storm around finding what your friends are reading, and learning new sources for content comes a new entrant: BlogRize, a site developed by Jesse Spaulding, a 26 year-old from Vancouver, Canada, who has built a new platform for blogs to grow their community, through seeing what their readers also like reading and sharing.


The louisgray.com BlogRize community in action
As Jesse writes, "BlogRize is today's news, filtered by communities of people who enjoy reading the same blogs." BlogRize tracks items from two sources - a person's blog, and their Google Reader shared items. The two, in combination, are displayed as a person's "Community News", and each shared item has a number of activity options, from adding comments, to marking as "Interesting", "Funny" and "Insightful", or from the other perspective, "Lame", "Disagree" or you can even flag a post as having the "Facts wrong". You can also save stories for later reading.


My BlogRize profile shows recent activity and who I'm following
When joining BlogRize, you can start using the service by joining an individual blog's community, such as louisgray.com, techcrunch.com, or readwriteweb.com. By joining the community, those posts you find interesting from around the Web are integrated into that site's community news, where they are tabulated based on the number of shares, how often they were found interesting, and you can even see which friends found the same items intriguing that you did. Comments can be left on any item, and are highlighted.


Clicking through to an item shows who shared it or took action.
Interestingly, unlike some sites which rely on a large mass of users to get rolling, BlogRize doesn't need the wisdom of big crowds. As Jesse wrote me in an e-mail back in February, during early development of the site:

"Imagine a site like Digg where the entire community is made up of readers and fans of louisgray.com. But this is not an isolated community. Nope, BlogRize is an integrated site of many separate but interconnected blog "channels". So, there is not going to be a problem of the content stagnating due to a certain channel having a small subscriber base. In fact, our system is able to generate a HOT page of highly relevant links within a channel - even if that channel has zero subscribers. It can do this because it knows what keywords and what other blogs are most relevant to louisgray.com."

Jesse also noted Dave Winer's blog post on The next step in Digg clones as one source of inspiration. BlogRize users can build a Digg-like community just with the readers of a single blog, big or small. We also saw another entrant in this market debut just last week, with Yokway, as more and more frequently, bloggers are looking to share items with people they know or their peers, rather than with strangers.

To get started with BlogRize and join the louisgray.com community, sign up with the embedded invite code. If you have your own blog, you can claim it and start a new BlogRize.com community just for you.

Yokway's Social Sharing Site Launches In Beta

At the beginning of the month, I profiled an early edition of Yokway!, an interesting Digg-like derivative for small social circles of friends interested in similar topics. Now, nearly a month later, the site is ready to open up for beta users, having upgraded their user interface, adding search functionality, and reorganizing the site to better help users find friends interested in similar topics. And while Yokway! doesn't yet have the kind of buzz behind it that FriendFeed has developed, it debuts with a number of handy items that the popular social aggregation site doesn't yet have nailed.

Yokway's central offering is a site that lets you view items shared from your friends. Unlike some other lifestreaming services, which pull data from RSS feeds via services around the Web, Yokway requires users to post items one at a time, like Digg, select a topic, and provide a comment. This is called "Yoking", to be used as in the phrase, "What's Yoking?", also translated as "What's Happening?"


The Yokway! stream in action with two shared items.

The "What's Yoking?" stream has three modes, much like FriendFeed does, offering a "my network" stream with updates from myself and all friends, one just for my activity, and a third, for "everyone", encompassing all Yokway users.

Running alongside the "What's Yoking?" stream is a "Recent Activity" board, which shows not just what's been posted recently, but who may have rated an item (from one to five stars), when they did it, and if they made comments or added new contacts.

In this early beta phase, the "Recent Activity" encompasses the last 12 hours, but undoubtedly, as users increase, it could provide a live, to the minute, feed.

Beyond the basics, what sets Yokway apart from FriendFeed is the use of topics, which Yokway calls "My Sharing Circles". Anybody can create a new "Sharing Circle", and I immediately joined a few that are likely no surprise to you, including "Web 2.0 Technologies", "Startups", "Faebook", and "Semantic Web". Clicking on any sharing circle shows all shares within the circle, as well as comments, the total number of views, and their rating.

Another pleasant feature from Yokway is the ability to state your relationship to a contact. While with many services, including Twitter and FriendFeed, you're either a "friend" or you're not, Yokway has an option to mark a contact as a friend, family or coworker. While I don't yet see how this is used at this stage, the groundwork is there to maybe share items with family or coworkers only, for example, or it could be to show other contacts how you know a contact they're not familiar with.

The service will have an uphill road to climb to take on sites like FriendFeed or Digg who have significant market traction, but its features are certainly interesting, and the team has done a lot of work in the last four weeks to upgrade the user interface. If you would like to start using Yokway, head to www.yokway.com and post your e-mail address to get a beta account. You can find me here: Yokway!: LouisGray.