In less head-shaking news, it turns out that the reason we haven't seen exceptional click-through rates on any of our electronic marketing campaigns is that we left out a very important topic - pornography! While it's always been true that sex sells, recent statistics show that more than 5% of all porn-related spam is clicked on. Those are outstanding numbers! In comparison, spam related to pharmaceuticals only gains a click-through rate of 0.02%, according to the same survey.
On the technology side of the house, the Seattle Post-Intelligencer features a great interview with Blake Ross, one of the wunderkids who took on Microsoft's Internet Explorer with Firefox. Firefox of course is my default browser on Windows (when necessary), and serves as a strong backup to Safari on Mac OS X. While not making money by taking the non-profit public, Ross expresses his frustration with Microsoft who trolled out IE just to defeat Netscape and then discontinued innovating. He says, "The truth is I think Microsoft is very directly responsible for spyware and adware and the pop-up ads in general that proliferated across the Web after they abandoned their product."