Automated Tweets Don't Always Mean Less Genuine Tweets

With the introduction of an updated terms of service last week, Twitter once again had people buzzing about what was accepted behavior on the fast-growing microblogging site, and what crossed the line. In one of the site's frequent list-based articles dedicated to the San Francisco company, Mashable claimed one of the targets of the update was what they termed "bots", which were updated by RSS feeds moreso than by humans. In the post, Jennifer Van Grove specifically used the popular IMDB account as an example of one that should "live in fear of death". But all drama aside, I don't think that's Twitter's intent, nor do I believe that the sole delineation of whether an account is pulled by RSS instead of through text, for example, calls for the label of "Spam".

The truth is that a significant number of news-based accounts are clearly automated, very often by the use of RSS, because Twitter has become more than just a place to send updates. It's infrastructure. And even if these accounts aren't automated through RSS, practically all of the top accounts are full of a stream containing only headlines and links, with Mashable being no exception. (See also: TechCrunch, Techmeme Firehose and ReadWriteWeb for example)

It's clear that while "The Twitter Rules" say that "If your updates consist mainly of links, and not personal updates" is one criteria for being labeled spam, it cannot be the only criteria. We must believe, and I do, that Twitter would know how to separate the good from the bad in this type of a case.

The truth is, and I have said this many times, that you should participate and make your data available where your audience may be. And often, even if you are initiating content in one place, the audience may be somewhere else - like Twitter. As a result, it makes sense to move that content to Twitter to give them access.


TwitterCounter Shows Growth for @lgshareditems and @scoblefaves
A recent experiment I kicked off on Wednesday was creating a dedicated Twitter account for my Google Reader shares and Delicious bookmarks at @lgshareditems. This combination has always been available on FriendFeed (and Facebook), but not Twitter. In parallel, Robert Scoble, also a guy well known for trying new things with social networks and data, has been tracking favorite tweets from those he follows with a dedicated account called @scoblefaves.

I have watched both accounts creep past the 100+ follower stage, even though both accounts are new, and both are exclusively feed-based. Each is a new way to try and utilize human filters and pass the results to Twitter, with the difference being that I am betting on content from outside of Twitter, and Robert is betting on other Tweeters. I bet both have strong value to separate audiences looking for news and tech updates - even though our data sets are different.

My shares to @lgshareditems are equally as genuine as my posts to @louisgray. While I may have more personal updates at the @louisgray feed, I do also post my new blog updates there, as well as my Delicious bookmarks, to give those authors additional exposure. And as noted above, practically every self-respecting blog and news source can see their Twitter feed to be extremely link heavy. So I expect it will take a lot more than you seeing a lot of blue underlines in my feed to be in danger of getting the big boot from Twitter, no matter what their TOS says.

Hit a Home Run With Your iPhone and Challenge Friends

My Batter Poses After A Strong Showing
I knew I was in trouble when I looked at the Apple Web site after their latest iPhone OS update and saw a screenshot featuring Com2uS's Homerun Battle 3D application. Combining two of my obsessions (baseball and the iPhone), it wasn't too long before I had opened up the iTunes Store and downloaded the game, for $4.99. What I found was more than just a simple game that let me swing for the fences, but a high quality video game with built-in social functions, letting me challenge people wirelessly from around the world, and the option to send my scores to Facebook and Twitter.


Hitting A Home Run in the Left Field Seats
The concept behind Homerun Battle 3D is a fairly simple one. In the classic version of the game, the pitcher throws the ball, and you tap the iPhone at just the right time to send the ball on a trajectory that may lead out of the ballpark. If it goes over the fence, you get a point. If it doesn't, you get an out - just like in the real home run derby you can see during every All-Star Break.


Checking My Home Run Records

Seeing How I Stack Up Against Other Players
Homerun Battle 3D is a lot more fun than "see ball hit ball". Depending on the pitch's speed and type (from fastballs to sliders and curves), you need to tilt the iPhone up or down to match the bat head to the ball and then swing away as the ball dives into the strike zone - which can be challenging. And it becomes even more involved when you discover additional options, such as an "Arcade" version that features contests in terms of hitting the ball to all fields, getting double the points on a single swing, or taking away an out if you find a ball with angel wings.


Going Down to Defeat After One Battle
The social elements in Homerun Battle 3D are reminiscent of those on some Nintendo Wii games. You can choose to challenge anybody from around the world who wants to do battle. If somebody of your rank is up for it, you and the opponent will both be swinging for the fences at the same time. If you hit more home runs or get more home runs in a row than they do, then you are the winner, and they are the loser. So far, I've only won once, but assume I may get better with practice. If you win, your ranking goes up, and if you lose, yes, it goes down.


I Can Send My Records to Social Networks
Should you be so inclined, you can send your current rankings on Homerun Battle 3D to Facebook or Twitter, and request that your friends add you as a rival, letting you take on your friends, rather than strangers, and yes, spreading the word about what is a very cool game for the sports junkie in each of us.

At Apple's recent event, Steve Jobs and Phil Schiller highlighted the iPod/iPhone platform's growth as a game device. While I still make plenty of calls and browse the Web from my iPhone, I'm also growing an impressive number of games in my application library. If you want to add Homerun Battle 3D to yours, you can find it on the iTunes Store here.

Real-time Google Reader Shares to Twitter - There's An App for That.

For many people, Twitter is as much about the links you share as it is about the discussions that ensue in the microblogging community. For that reason, tools that automate posts to Twitter via RSS are among the most popular Twitter clients in use. While many people, including me, post their new blog entries to Twitter by hand, a good portion of Twitter activity is machine-based. For example, I share bookmarks I make on Delicious, as well as my native FriendFeed entries or YouTube videos, to Twitter. This evening, a new tool called "Reader2Twitter" debuted, letting you post your Google Reader shares to Twitter, without using a middleman, such as FriendFeed.


Since I am an avid Google Reader sharer, I have thus far chosen not to post my shares to Twitter. I'm sensitive to the noise factor, and don't want to drown those who just wanted to get connected (while those in FriendFeed and Facebook can hide the updates). But with the "Reader2Twitter" tool here, I opted to create a new account, just for this feed, meaning people who choose Twitter as their discovery engine won't necessarily be left behind.


You can find this new account at http://twitter.com/lgshareditems.


As you can see, each of my shared items in Google Reader is passed to Twitter in near real-time, displaying the headline and a shortened URL, powered by Reader2Tweet.

To get started, go to http://reader2twitter.appspot.com/, enter your Google Reader Number ID, and connect to Twitter using OAuth. Following this, share in Google Reader like you always have, and Reader2Twitter will do the rest.

A very cool tool, and yet another proof point for the benefits of Pubsubhubbub.

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Note: Since this article, I've been notified that signing up will post a Tweet on your behalf, saying: "RT @gr2t: Reader2Twitter is an app that real-time sync your Google Reader Shared Items to your twitter. The app url is http://j.mp/gvrOv". If you do not want this message, you should not test the application. (Until the developer makes this optional)

Apple's Biggest Product Announcement Today: Steve Jobs

Apple is in a unique position whereby they can cobble together an array of product features, introduce them in flashy way, and call the result a media event. Today, the company made relatively minor upgrades to one of its product lines, while also introducing a simple firmware upgrade and application version release to one of its software programs. This being Apple, their product line was the iPod, the firmware upgrade was for the iPhone OS, and the version release was for iTunes. The company also got to beat the drum and demonstrate once again that they have significant market momentum. But really, truly, the only thing that mattered about today was the person delivering the message: Apple CEO Steve Jobs.

As much as the words coming from his mouth, or the Keynote slides being projected behind him, Jobs' demeanor and pure physicality were on display today, after months of near invisibility as he recovered from a life-threatening battle which included a much-publicized liver transplant in Tennessee, following his battle with a rare, curable form of pancreatic cancer just a few years ago.

My obsession with all things Mac and the rumors which sway the Cupertino-worshiping community to and fro has waxed and waned over the last decade or so. Right now, I know what smartphone I prefer and which OS I prefer, but I don't drool over software version numbers, gigabyte counts, or whether or not some band my parents used to listen to will ever make it online. But I do care about Steve Jobs - because of who he is, what he represents to Silicon Valley, and his ability to execute consistently in an amazingly challenging industry.

In December, when it was first announced Jobs would not be participating in Macworld San Francisco, I told you that I would teach my children about Steve. A month later, I told you I thought he should be immortal. And as silly as it may sound, I am already teaching my one year-olds about Steve Jobs.

Every night, when I read to my twins as they settle to bed, I am not picking up Dr. Seuss or Goodnight Moon. I have been reading to Matthew and Sarah from the insightful book, Inside Steve's Brain. As I tell these illiterate toddlers about Steve's successes and failures, even my wife listens in as she gets to know this Silicon Valley icon's history just a little bit better. And I am not just excited that Steve Jobs looks to be back in charge at Apple, but relieved.

Even as we kept hearing his state was improving, the rumor mill has not been kind to Steve. Outside the blog, friends of mine who know his family and acquaintances have told me of him putting his affairs in order, or reducing his traveling to keep his health up. They have speculated he won't stay CEO of Apple long, and have been concerned that he might not fully recover from his illnesses. But today's event put an end to much of that. I don't need to see Steve Jobs perform a physical, or have his medical records posted on Apple.com for all to see. It's his brain that needs to work, and even if he is skinny, his mind is ever so sharp. He rightfully has ascended to his position atop Apple. Even if you were underwhelmed by Apple's actual announcements today - if you wanted to do more than rearrange your iPhone apps from iTunes, or you were waiting for the unreleased tablet, you have to be happy that one of the industry's real thought leaders, a man for whom much of us owe a great deal, is back with us.

Welcome back, Steve.