Outbrain to Extend Blog Recommendations With Third Party Content

Outbrain is best known for its easy to install blog widget that allows readers to rate posts on a one to five star scale, from "Bad" to "Excellent". I've been running it myself the last few months, and have seen some consistent, if not overwhelming, activity on the widgets each day. Outbrain is looking to extend their service by adding stories they believe you may like in addition to the current post, both from the site you own and from third party sites who are fellow Outbrain users. The idea, in their mind, is to deliver a wider range of content to readers, no matter the source.


Outbrain recommends other posts you might like and lets you rate posts.
Today, those who install Outbrain's blog widget also see stories "You might like", but they are limited to the blog on which the widget is installed. The new extension will, in effect, act like the "Web rings" of old, by syndicating your content on similar sites and extending the potential audience. Outbrain also is a big fan of Scott Karp's recent article on Publishing 2.0, which showed that sites which have the highest reader loyalty also are heavy linkers outside their own blogs.

This change is expected to roll out in the next few weeks, Outbrain told publishers late Tuesday night.

While the most visible aspects of Outbrain are the stars on users' blogs, there is actually a good set of statistics being tracked on the back end today, including a record of all blog post ratings, including the score, the post and the rater's country, the ability to sort all posts by total number of ratings, average rating and total popularity score (tabulated by the number of votes and average rating), and how many page views you have gained from the Outbrain network at large.


The most recent ratings on Outbrain.

The most popular posts, by rating, on Outbrain.
Given I'm not a high-traffic destination site, I doubt I'm exactly lighting up the Outbrain leaderboard. Most of my posts get a couple votes, and the most popular posts have received from 12 to 15 votes apiece. This could be due to people's unfamiliarity with Outbrain, reluctance to use the widget, or my low visibility.


My most active post on Outbrain got 15 votes.
Tonight, I logged in to my Outbrain account, and turned on story recommendations, both from my own site, and from third party sites. Over time, we'll see if Outbrain can deliver customized, quality, suggested links, and if this will increase the reader experience. Keep me posted on your thoughts.

Identi.ca Users See Service as Choosing Cause Over Community

With Twitter having largely overcome its many issues that made it a long, hot summer for the leading microblogging service, traffic to smaller competitors has stalled, if not decreased, across the board, at Plurk, Rejaw and Identi.ca, which leverages the open source Laconi.ca microblogging software. But a hard core group of users clings to Identi.ca's mission as an open, developer-friendly alternative to Twitter, with many using both services in parallel. Yesterday, I asked the Identi.ca community to spell out why they were using the service. Some of their responses are below.

Candrews echoed many of those on Identi.ca around the frame of freedom, saying:

"I'm here for the Freedom. I want my data to be mine, to be able to leave when I chose, hack as I wish, and share all I want."

The issues of "freedom" and "openness" were cited much more than anything about community, which is what I would have expected to get if I polled Twitter.

Csarven wrote, similarly:

"Universality of the Web. For the collective good, information should be accessible to all."

John Metta wrote:

"Initially, I focused on Identi.ca because I've been an Open Source Software programmer for nearly 15 years. I appreciate the possibilities of an open, federated system- specifically when it comes to extending that system to work natively with other applications. For those applications to use Twitter, they would have to work around the closed nature of the system."

Jesse Stay, a frequent blogger here, and staunch Identi.ca supporter, wrote, "identi.ca is more of a cause than a community. We're all here to see that more open features are included in micro-service SW. OpenMicroblogging services like this are more about building a horizontal platform of meshed microblogs that all interoperate."

You can see that message echoed through the dozens of responses I received:

Metajack:

"I use #identica because I believe in the cause. Open trumps walled gardens every time."

danyork:

"I use Identi.ca mostly because I believe in the promise of a distributed, open source microblogging service and I want to see it."

hochmann:

"like others, I use #identica because it uses open technologies, and it's open like good net technology always is."

From what I could tell, most of the Identi.ca users hadn't flat-out abandoned Twitter, but instead, added Identica to their outlets. In fact, a good number of the responses I gained on Identi.ca also hit my replies tab in Twitter. This is due, in part, to Identica's enabling you to cross-post to Twitter from the site, but also due to the rise of products that let you post in multiple places at once, including Posty, which I use to hit Twitter and Identica in parallel myself.

As services start to cross-populate, more savvy users are even using Identica as a tool to reach people in a new way. Tibor Holoda of Slovakia wrote to say he planned to use it as his "native language (non-english) channel" that hooked into FriendFeed. As he wrote me, "It's easy for my english-speaking followers to just hide my identi.ca tweets and see everything else i'm posting," adding, "I'm trying to persuade and evangelize the use of microblogging in our country, as its not very common among folks in here yet (just a handful of geeks is using it as of now)."

Metta added, "In the long-term, as better bridges develop allowing more seamless cross-posting and aggregation, I really feel as though Identi.ca federation can excel, and am using the system as a fundamental building block to my next business endeavor's design both in anticipation and in support of that."

Twitter is winning the public microblogging battle because of its large installed base, and its built-up community that has largely forgiven them after months of trials. While the Identi.ca user community isn't the largest today, it is one that clearly believes in its underlying foundation of open source, friendliness with developers, and the hope that through open source and extensibility, that it can make inroads outside of the niche which is using it now, but possibly, be adopted in the enterprise. If you are a big fan of identi.ca, you can of course find me there, at http://identi.ca/louisgray.

iPhone Application Review: Mobile Fotos

By Phil Glockner of Scribkin (FriendFeed/Twitter)

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Author's Note: Louis and I share an interest in the iPhone / iPod Touch platform, and all the new applications being developed for it for release on the iTunes Store. Realizing this, I offered to write a series of 'mini-reviews' on applications I really like, and if applicable, their impact on the social media space. I'm going to start with Mobile Fotos, an application developed by Karl van Randow, a freelance New Zealand developer who has (according to his blog) been actively working on a 'web debugging proxy' called Charles.

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Mobile Fotos

Mobile Fotos, like several others in the iTunes store, specializes in connecting the iPhone and iPod Touch to Flickr, a popular photo-sharing web site. While I tried several others but I found Mobile Fotos to be the most feature-complete and easiest to use. The application costs $2.99, and there is no 'free version' available. However, I believe it is well worth this small price, considering its functionality.

Features

• Mobile Fotos Uses the Flickr API and supports authentication with the Flickr server.
• Flickr sets, groups, favorites, tags, contacts, photo search and explore by most recent and 'interestingness' are supported. Collections (groups of groups) and historical display are not supported.
• Uploading from the iPhone 'camera roll' archive and from a live picture are supported.
• Photos taken from within Mobile Fotos are also stored in the camera roll.
• Adding a title and description as well as adding a new photo to an existing set (or creating a new set) are supported at time of photo upload.
• Geotagging of photos after upload is supported, and controllable for each upload.
• With the 2.1 firmware update, uploading from the camera roll at full resolution (1200x1600) is supported.
• Easy-to-use interface follows a rigorous 'drill-down' methodology that, once learned, makes navigating through all the different browsing options very easy.
• Portrait and landscape modes.
• Searching for nearby photos using GPS is supported.

I should also mention some drawbacks I have encountered.

First, when browsing through photos at full size, the interface does not support 'sliding' a finger to navigate. You must click on a right or left arrow to move forward or back. Second, there is no batch upload feature. Photos can only be uploaded one at a time.

Usage

In practice, the one photo upload is not as much of a limitation as you might think. First, when you are out and about, you generally only need to take a photo, set a description and get it started. By the time you are ready to set up another shot, it is ready.

As for using the application as a mobile gateway to Flickr, the developer has gone to great pains to preserve the sort of free-form exploration that makes Flickr such fun to waste time in. You can search for a tag, for example, then bring up details on the photo, click on the photo's owner and then browse through their photostream, favorites or even their contact's photos. Each level you delve down is pushed on to a stack so that you can back up whenever you like.

Performance on both WiFi and 3G is very snappy. Uploading only takes a few seconds and pulling up photostreams and images is almost instant. If you use the app on the slower GSM network, be prepared to wait a while, especially for full-sized photo uploads.

Upshot

Mobile Fotos has become a valued tool for me when I only have my cell phone on-hand to take a picture and I want to get it on Flickr right away. Sure, there may be a few free apps will do this without geotagging. But, considering all the other features that are in this app, it is worth the three bucks.

Update: The latest version of Mobile Photos (version 1.3) adds support for 'swiping' through a photostream, as well as support for uploading from the full iPhone photo library. There also seems to be double the number of options that can be performed when viewing an image fullsize, and new even on a thumbnail, including assign to contact, open in Safari, email a link, and even Twitter support!

Read more by Phil Glockner at Scribkin.com.

Is There a Long Tail to My iTunes Library? The Stats Tell All.

Having long ago passed the point where I could realistically listen to all my music on my iTunes library in a matter of days or weeks, I set up a number of smart playlists that help me to rediscover old music, sorted by the most recent time I played the song. (See: iTunes: Old Music Is New Again from March of 2006) By solely listening to this constantly re-generating playlist, I find myself avoiding repeated songs, and am constantly finding great music that's fallen by the wayside.

But as this playist has continued to expand, and I can't keep up, despite avoiding new purchases, for the most part, we now can further break down the list to see if there is a long tail to iTunes. Am I getting to every song, and what percentage of my songs have been listened to over specific time periods? Also, given I only have a finite amount of time, how many of the songs have been listened to only once?

Let's find out.

First: As of Midnight PDT on Tuesday, September 23rd, 2008:
There are 5,773 items, representing 23.7 days and 35.42 GB.


My iTunes Library, Songs Sorted by Last Played
Of these nearly 6,000 songs, I've managed to get to over 1,000 of them in the last three months, and an additional 500 or so in the prior three months (with no overlaps). But that means more than 4,000 songs have not been touched in the last six months, representing more than two and a half weeks of solid music.

While I've tried to get to every song with some regularity, there's still almost a day's worth of music that hasn't been listened to in more than 10 months.


My iTunes Library, Songs Sorted by Play Count
Additionally, of the almost 6,000 songs in my iTunes library, about 1,000 songs have been listened to greater than 12 times each since iTunes started counting. This compares with about 3,200 songs that have been listened to between 5 and 12 times apiece, and more than 1,500 that have been listened to between 1 and 4 times.


Using a small utility called iTunes Timer, the accumulative play totals for the songs in my library suggest that I've listened to iTunes for more than 195 days and 2 hours. Surely, if I stay connected to the laptop or my iPhone with some good regularity, I can power through those songs I haven't heard in more than six months, or listen to those tracks that haven't gotten enough airplay. But realistically, I shouldn't be letting the statistics drive my listening habits. It's common for people to find their favorite songs and play them a whole lot more than those that don't quite strike their fancy. But with iTunes, and the power of Smart Playlists, I can actually dive in and find out. And to watch me try and catch up, check out my Last.fm page.

What do your iTunes stats show?