Two Paragraphs, a Link, and a Cloud of Dust

Our platforms, and their limitations, are changing the way we communicate. Rather than accommodating the many ways we as humans like to share and engage with others, most of the online services we use have limits in how much we can share, how items can be staged, and how easily others can discover or respond.

While Twitter's 140 character platform is only the most well-known of these hard limits, there is an easily observable trend away from long-form content, analysis and conversation, and more toward a brief moment with an ephemeral interaction. Blogs are one of the last outlets we have where the container, like liquid, expands to contain all into it which is poured, while most other outlets are often trying to make us something we're not - be it photographers, clever headline writers or meme artists.

We've moved away from thousand-plus word screeds and dozens of debatable comments over a single item, with a permalink discoverable through search, instead to a moment in a stream that is significantly less relevant tomorrow or next week than it is today. We're valuing our content not in real activity, but in microactivities - be it +1s, Likes, Retweets or Favorites. We're trading points and counterpoints for vague notions of follower counts and popularity.

While it can be a challenge to regularly upkeep an outlet like a blog or a news magazine, consider the permanence and discoverability of this content. One can, with a little effort, read an author's life as it changes, by poring through the archives. Authors can link to previous points and positions to make a deeper case for an idea, and show consistency or evolution of thought. And permalinks can serve as the point of engagement for us to talk something into the ground, or its natural conclusion - whatever comes first.

Consider, if you would, the last really important Tweet or Facebook post or LinkedIn update that you either made or saw. Where would that Tweet stand in the halls of history? While real-time is an amazing tool for the right now, it's not usually a great tool for the later or forever. There's no other solution out there for diving into the world's collective thoughts around television, sports and shared experiences, but it lacks for completeness.

Yet that's where practically all our effort is going.

The most visible entrants and quickly adopted mediums in the social sphere over the last few years are not centered around long-form content. Instagram, for the most part, is a photo sharing site with social interaction. Tumblr, despite the option for longer-form content, is usually a collection of photos or short excerpts -- links to links with the content on the other side. WhatsApp and Snapchat are different beasts altogether, focused on the right now, with the content never intended to have any true longevity.

So our thoughts and our communications are being forced into these neatly approved buckets, wrapping around the presentation of the medium. If you know your network looks best with a headline, a few hashtags, and a sentence, that's all you'll do. If you know it's a beautiful photo with three words at the top, that's what you'll do. Maybe you can make an infographic or a meme out of it and be the most shared image of the moment, only to fade into oblivion the next day.

That's why I'm optimistic about the plans for Ev Williams' work on Medium, as outlined in a dedicated piece for TechCrunch two weeks ago. We've also seen interesting attempts from Dustin Curtis' Svbtle network - a very well designed platform with hand-selected authors. I don't yet have accounts with either, as I'm quite loyal to my +Blogger platform and integrated Google+ comments, but both services seem to be fighting against the stream, so to speak, helping people with longer thoughts share in a better looking way.

I believe as social participants, we can and should do better than a picture with a few words, a tweet that summarizes a link, or a post with a headline and a paragraph. It may satisfy the right now, short attention span theater, but if that's all we have, then what do we tell history that we've done? Do we suggest that those in the future looking back on this age download our archived social stream to best understand who we were? Should they grok our automatically filtered photos and understand our taste for art, or see how many likes a post got to determine its impact?

I would hope we're not letting the containers impact our ability to share the entirety of the message. That's why even while I've got plenty of other work to do, the blog continues to be my foundation in a world of streams, which I first wrote more than four years ago and stand by. So if your favorite social outlet starts to reduce the number of ways you can express yourself, take it somewhere else. Don't cut yourself short, and become dust in the wind.

Usual boring disclosures: I work at Google on Developer Relations. Most of my work is on YouTube videos, short and long. This blog runs on Blogger and integrates Google+ comments. The post is not intended as a post in favor of or against our products or competitors' products. I also like writing long disclosures.

You Can't Afford to Lose Mobile Readers

By Daniel J. Pritchett of Sharing at Work (FriendFeed/Twitter)

The continued market growth of iPhones, Netbooks, Blackberries and other tools make mobile browser support more and more important.  Here’s a quick thought experiment for you: If you’re running site analytics, look and see how many of your viewers run a resolution lower than 800x600.  Nearly 6% of all visitors to this site are using these low-resolution devices.  Most of them are using the 320x396 screen of the iPhone and iPod touch family.

Respected publisher and all-around media thinker Tim O’Reilly insists that the tipping point has come:  “… if we're trying to get ahead of the curve, we need to think first about the phone, and then think about the PC browser experience as the add-on.”  Google blogger Matt Cutts succinctly demonstrates the worst-case scenario in mobile browsing:  If you’ve got a flash-only site, those iPhone users are just going to surf around you without a second thought.  Can you afford to lose them?  Not for long.How your site could be frustrating mobile usersGreat, so you’re now committed to making your site as mobile friendly as possible!  You’ll need to understand some common frustrations mobile users encounter when viewing sites and how to deal with them.  I’ll list the ones I’ve picked up in my years of browsing on handheld devices:

Load time:  Many contemporary blogs include third-party (such as this site and my own) include sidebar widgets, third party commenting systems, animated subscriber counts, and plenty of other things that load off-site.  You’re also likely to see an image or three in every post because images are known to increase user interest in reading posts.

Readability: Pile all of the widgets into a layout that’s designed to be read at 1024x768 or higher and you’ll find that you’re seriously taxing the bandwidth and processing power of the average mobile phone.

Navigation: Each mobile device has its own sacrifices in terms of navigation.  The iPhone’s multitouch screen makes zooming and resizing easy but iPhone users sorely miss a real live tactile keyboard.  You won’t find many iPhone/iPod users willing to type out more than a few lines at a time.  Other phones like the T-Mobile G1 have real keyboards but no multitouch.  The lowest common denominator of phones (that are going to be browsing at all) is probably something like my Motorola RAZR.  The RAZR lets me flip through lo-fi pages using the equivalent of a five-key keyboard: up, down, left, right, enter.Start making your blog mobile friendly today!If you’re here to learn how to make your blog more mobile friendly, you’re in luck.  The relatively simple format of most blogs – one post at a time in chronological order – lends itself well to the task of adding a mobile layout.  Here are a few of the more common blogging platforms and tips on how to “mobile-ize” them:

• WordPress has a series of plugins that will ease the process for you.  I use MobilePress and WPTouch.  Beware that you’ll have trouble integrating WPTouch alongside the popular WP Super Cache plugin. 

• Blogger doesn’t have the plugin architecture WordPress does, so you’ll have to either work a lot harder or settle for less in terms of mobile supoport.  Intersquash will “iPhoneize” any site that has an RSS feed at no charge.  Here’s the Intersquashed iPhone-friendly version of LouisGray.com:  You’ll notice that Intersquash shows only the latest items on a feed.  This won’t help a mobile reader who comes to your site looking for an older article. 

• TypePad doesn’t seem to have built-in mobile browsing support but there are some tips on providing your own mobile-friendly stylesheets at TypePad support.  This knowledge base article is from early 2007 so there may be some updated information on this front. 

• Tumblr has a dead-simple “mobile” feature – access it by adding “/mobile” to the end of your tumblog’s URL.  Check out the mobile view on Fred Wilson’s tumblog for a nice example.  The only complaint I have about Tumblr’s mobile support is that it strips out any customization you’ve done, such as adding the ability to comment on your posts via DISQUS or IntenseDebate.

Where should we go next? Now that we’ve started on the road towards making our sites more mobile friendly, let’s plan out our next steps.  At my blog I’ve noticed that the MobilePress and WPTouch themes put a great face on my posts, but they ignore a lot of my favorite user convenience features.  My “Share this” widget and the “related posts you might enjoy” plug-in don’t appear for mobile browsers.  It would be great to get more of these features supported by the mobile “face” of our sites.  Maybe I can track down the authors of some of these plug-ins and see what we can do!

Perhaps more important is the question of providing accessibility to the disabled.  How easily will blind or deaf visitors be able to read your content and navigate your site?  They’ll likely come armed with a few tools of their own to aid them in reading your posts but they surely deserve at least as much of your time and consideration as do iPhone users.  I personally have not yet looked into this on my blog, but I feel I ought to make it my next task.  The World Wide Web consortium has a Web Accessibility Initiative to point us in the right direction.  Good luck, and thanks for reading!

Read more by Daniel J. Pritchett at Sharing at Work