More than a simple aggregation tool and social network, FriendFeed has grown to be one of the deepest social databases on the Web, taking in information from more than 50 different social sites, including blogs, status updates, photos, presentations and video, and making it searchable. The service moved its core product to real-time a few months ago, and has now taken a big leap forward in also making its search results real-time, letting you see how people from around the Web are engaging and talking about topics, covering much more than "just Twitter", which so far has been the go-to destination for real-time response.Best of all, the service isn't asking you to change the way you do searches, and all saved searches on FriendFeed work, but they now execute in real-time and continue live updating as new entries are added to the service.
For example, I could now embed a vanity search in my blog and see it in real time, thanks to FriendFeed.
As you can no doubt guess, popular discussions that have dominated Trending Topics on Twitter would also see rapid updates on Friendfeed - as FriendFeed acts as the superset for social activity. See for instance: Obama, TweetDeck or Michael Jackson.
FriendFeed's user base is still smaller than the most popular Web services, including Twitter and Facebook, but they are executing on making a feature-rich alternative. Moves like today's addition will continue to separate the innovative team from others who are still putting their full efforts into maintaining stability.