On yesterday's micromedia panel here at the Blog World Expo, I said the way that companies can start using microblogging tools is to first be aware of them, and second to monitor them, before jumping in deep with both feet. The idea would be to understand the nature of the community, and to see how your business or industry is being perceived on the service before sending off tweet after tweet. As one of the best tools to follow your company's mentions online is to use Google's News Alerts or Google Blog Search and have them delivered by e-mail, TweetBeep intends to do the same thing - following terms you specify and sending them to your e-mail, either by the hour or by the day.Using TweetBeep, as you would expect, is fairly simple. Sign up for an account with TweetBeep, and then add alerts, by hour or by day, register your e-mail address, and you will get notified by e-mail when your search terms come up.
Adding a new alert for #bwe (Blog World Expo)
My active TweetBeep alert list
You might be wondering why you would use TweetBeep instead of Twitter Search (formerly Summize), but relying on TweetBeep takes the manual intervention out of it. Instead of searching yourself, the alerts are automatically delivered. And for an enterprise corporate setting, e-mail is easily understood.
TweetBeep delivers results via e-mail
While TweetBeep isn't new, having launched back in May with Orli Yakuel on Go2Web20, there's no doubt this tool is being under-utilized, relative to other alert tools. So if you want to keep track of what's being said about you or your company in the Twitterverse, set up an account and get started. It just might be a tool you can use to get your boss to understand how the microblogging community is thinking about your product in real time.