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Let's take a look at a sampling, by no means the superset of Web 2.0:
AOL:For just about every Web or tech topic, the city of San Francisco, or the San Francisco Bay Area, is represented at a much higher level than any other region, when population is considered. As Google's FAQ states, "for those top cities, Google Trends calculates the ratio of searches for your term coming from each city divided by total Google searches coming from the same city." It's no surprise that people in the Bay Area and Silicon Valley are looking for Web details more frequently than anywhere else.#1 City: New York, NY
CNet:
#1 Bay Area: None in the Top Ten#1 City: Singapore
Digg:
#1 Bay Area: Pleasanton, CA at #2 overall#1 City: San Francisco, CA
eBay:#1 City: Birmingham, UK
Facebook:
#1 Bay Area: None in the Top Ten#1 City: Hailfax, Canada
Feedburner:
#1 Bay Area: None in the Top Ten#1 City: Kuala Lumpur, Malaysia
Firefox:
#1 Bay Area: San Francisco, CA at #2 overall#1 City: Dortmund, Germany
Flickr:
#1 Bay Area: San Francisco, CA at #5 overall#1 City: Pleasanton, CA
FriendFeed:#1 City: San Francisco, CA
GigaOM:#1 City: San Francisco, CA
Google:#1 City: Manchester, UK
iTunes:
#1 Bay Area: San Francisco, CA at #8 overall#1 City: San Francisco, CA
LinkedIn :#1 City: San Jose, CA
Mashable:#1 City: San Francisco, CA
Microsoft:#1 City: Singapore
MySpace:
#1 Bay Area: San Francisco, CA at #8 overall#1 City: Irvine, CA
Reddit:
#1 Bay Area: None in the Top Ten#1 City: Austin, TX
Seesmic:
#1 Bay Area: San Francisco, CA at #2 overall#1 City: Paris, France
Scoble:
#1 Bay Area: San Francisco, CA at #2 overall#1 City: Redmond, WA
Slashdot:
#1 Bay Area: Santa Clara, CA at #2 overall#1 City: Austin, TX
StumbleUpon:
#1 Bay Area: San Francisco, CA at #4 overall#1 City: Dublin, Ireland
TechCrunch:
#1 Bay Area: San Francisco, CA at #2 overall#1 City: Santa Clara, CA
Techmeme:#1 City: San Francisco, CA
Technorati:#1 City: Singapore
Twitter:
#1 Bay Area: San Francisco, CA at #3 overall#1 City: Meguro, Japan
Yahoo!:
#1 Bay Area: San Francisco, CA at #3 overall#1 City: Bogota, Colombia
YouTube:
#1 Bay Area: San Francisco, CA at #9 overall#1 City: Lima, Peru
Zillow:
#1 Bay Area: None in the Top Ten#1 City: Renton, WA
#1 Bay Area: Pleasanton, CA at #6 overall
What is also interesting is those companies or technologies that broke out of the Silicon Valley bubble. AOL, eBay, Facebook, MySpace and Yahoo! are not big surprises. In fact, the bigger the name, the more likely they are to get a higher share of searches from somewhere else. As many are eager to see what it takes for a product to break through to "the mainstream" and get out of the geek overload common here, Google Trends can give a little insight as to whether a service has done it.
I didn't name the hundreds and hundreds of Web 2.0 services and companies out there, but Google Trends data is open to all, so run the data yourself at http://google.com/trends and add to the list in the comments.
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