More than a year ago, we first talked about FriendBinder, which was one of many services offering lifestreaming capabilities, aggregating your information from different social networks, and letting you follow friends from each network in one place. It didn't have the polish of other sites, like FriendFeed, the high visibility of networks like Facebook, or the dollars behind it like Plaxo and MyBlogLog. But what it did offer was the ability to "tier" friends in terms of how interested you were in their updates, and to act as a console. But it wasn't open to everybody, until earlier this week, when developer Richard Cunningham finally opened the doors.
FriendBinder Pulls Updates from Around the Web (Interest Level: 5)
In the wake of FriendFeed's buyout from Facebook, and the siren's call that is Twitter, social networking users are no doubt reticent to invest time into "yet another network" or "yet another aggregator", especially as many of the aggregation functions that were once enough to launch a separate site are now being incorporated by the giants (see: Facebook). But FriendBinder has some interesting features worth taking a look at.
Comments and Likes from Facebook Are Streamed to FriendBinder
Since its initial release, FriendBinder has benefited from enhancements by some of the larger sites. By pulling in data from Facebook friends in FriendBinder, I can see comments and likes from within the site, and can even make comments to Facebook from within FriendBinder. In addition, Twitter replies and direct messages are displayed on the left side, in their own stream, letting me respond from within FriendBinder.
I Can Update My Twitter and Facebook Status from FriendBinder
Also, in parallel with Facebook and SocialToo both announcing ways for you to update your Facebook and Twitter followers simultaneously, this is something FriendBinder does as well.
FriendBinder's goal is not to be a social network. It doesn't have any native content owned by the service, nor does it have likes and comments or distinct connections on the service that make others social. But it does find all your friends' updates in one place, without requiring them to join. You can import your profiles from YouTube, Twitter, Facebook, Digg, Del.icio.us, Flickr and Last.FM.
SocialToo, a social Web utility aimed at enhancing your experience on Twitter, Facebook and other sites, is well known for its autofollowing capabilities. But with the rise of marketing and spam on some sites, Twitter especially, the noise has gotten out of control for some people - as you have seen a small number unfollow all their connections, in effect rebooting their accounts, and others complain mightily about the noise that has arisen from junk direct messages. With a new feature introduced today, SocialToo has made it very easy to stop those broadcasting junk into your stream with one click.
The new feature extends Twitter's capability of bringing direct messages to your e-mail, and adds options below to let you report the sender as spam, block them, or report them as sending automated direct messages. And unlike competitors, including Topify, it can be done without having to send this specific message to one of their dedicated e-mail addresses.
As an advisor to SocialToo, I often get access to some of the features early, and this enhancement has already paid dividends. Now, instead of just manually deleting the DM, I can click and send the person's annoyance away forever.
One DM via SocialToo I Was Ready to Zap
More than just this utility, SocialToo lets you set up a blacklist of keywords from within the site that you may never want to see in DMs, ever. That means you never have to see updates from Mafia Wars or Spymaster or whatever your least favorite junk spam of the week is. That can be found in your SocialToo account's preference tab here: http://socialtoo.com/twitter
If there is a way to communicate with people, spammers will do their part to find an exploit. SocialToo is trying to be part of the solution and helping to clean up your social networking experience.
Twazzup, which initially launched as an alternative search engine for finding popular items on Twitter, has expanded its reach - first with the product offering customized versions of its page for specific events, charities, or even political movements, like the upheaval in Iran, and now, perhaps in stealth mode, the company is working on a channel called "Live", at http://live.twazzup.com/, which presents the most thorough profiles available for Twitter - a remarkable step ahead of the standard offering.
Twitter profiles are pretty vanilla. Everybody's Twitter profile (like mine here) shows your most recent tweets, a quick Web link and bio, and your following vs. follower counts. But looking at this page doesn't give much indication of who is getting engagement, who the person is influenced by, or outside of the last 20 tweets, what they tend to discuss.
The new live.twazzup.com service, in contrast, focuses less on the numerics of one's profile, but what actually happens when they hit the send button. As you can see on my live.twazzup.com page, the service shows top keywords and hashtags I use, my most recent tweet, who influences me, where my last few links have headed, and most interestingly, a real-time results stream of people who have mentioned me on Twitter.
The result is a very clean and informative way to see who is participating in the conversation with any individual, and what they are promoting in their link economy.
With the rise of spam bots and autofollow or auto-unfollow services, the total numbers are getting less important over time, in my opinion. Twazzup is looking beyond the numbers and showing us the bigger picture - delivering what I believe to be a more accurate profile of who we are on Twitter.
You can find your own Live Twazzup profile at http://live.twazzup.com/. Just add your user name.
Practically the only thing guaranteed that social media will kill is your free time. Maybe it will kill your real-world social life too, but that's only if you choose to have an intimate relationship with your computer, at the pure neglect of the world outdoors. While it's popular and tempting to say that social media is poised to eliminate core business elements, such as marketing, public relations, or advertising, the truth is that the latest Web tools are simply infrastructure, to be used well. More traditional departments in business, and the third party vendors who provide their services, will need to adapt to a changing world, but they aren't going anywhere.
On Thursday, the refrain that PR, Marketing and Advertising "Suck" was debated in a panel I participated in, featuring Loic Le Meur of Seesmic, Guy Kawasaki of AllTop (as moderator), Steve Patrizi of LinkedIn and Renee Blodgett of Magic Sauce Media.
Loic's experience of having hired and fired an expensive (to him) PR firm in his first years promoting in the Valley, combined with his visibility and success that has largely been self-led, as well as a general sense that quality is missing from much of the industry, has seen him question the entire process. In a detailed blog post, Loic cites bad practices including fake reviews and press releases, and contrasts that with how major Web services, like Twitter and Facebook, have largely relied on word of mouth to bring their message to new users. And it was with this background that we participated in Thursday's discussion.
Guy Kawasaki asked each of us how we could successfully market our products if we had no budget, or a very small one - which fell below a typical retainer for any reputable PR firm. Most of us, myself included, recommended utilizing your personal relationships and network if you had no cost. I also recommended reaching out to second-tier bloggers, who can be your product's biggest advocates. Loic said you should get a community manager for low cost to see what people are saying online and respond quickly.
Tap Into Your Personal Network to Save Money
Much of the conversation was framed in terms of listening to services like Twitter, and blogs. It was debated what constituted spamming on Twitter. Renee said that listening for keywords and reaching out to potential customers was a major part of how her clients found prospects - which I agreed with, but others questioned. I said that sending somebody an unsolicited note on Twitter to gauge interest was just fine the first time, and spam the second time. Meanwhile Steve Patrizi kept asking his board of directors for more money.
For as much fun as I have talking about new and cutting edge applications on this site, I recognize that the actual penetration for many of these tools is very small. While some services have started to go mainstream, many other tools, including traditional public relations and advertising, tools as basic as Google AdWords and customized landing pages, are absolutely necessary, especially as you travel up the approval foodchain in the enterprise - trying to convince C-Level buyers to acquire what could be six-figure products. So I tried to discourage some of the over reliance on social media tools for those companies who are trying to reach all their customers.
This Panel Is Going to "Suck" If I Hear Twitter Two More Times
When change happens, people tend to get nervous. It's a fact of life. When you hear examples of bad behavior, it can be easy to assign an entire industry or group of people all the blame.
It is my belief that smart public relations firms, smart marketers and smart advertising firms will not shrink away from the challenges that come with reaching potential influencers and buyers in new places, which require a breadth of awareness, and rapid responses. Those that embrace tools, and recognize them to not be scary - taking to blogging and tweeting and social networking as quickly as they did e-mail and phone calls, will be leaders for the next five to ten years.
What If You Get Negative Feedback? Practice "Truth In Marketing"
Do PR firms screw up and do ads get ignored? Absolutely. We can each probably think of many cases where that has been the case. But Web sites didn't put those firms out of business, and neither have blogs. Social media won't do so either, unless these firms and individuals are closing their eyes and pretending the tools don't exist. That Loic and others are thinking about the major changes that are underway in our industry is fantastic. That Loic has been able to listen well and leverage his personal brand to help raise visibility for his products has no doubt been very effective. But saying an entire industry "sucks" or is unnecessary is overdoing it. These are tools to be leveraged, and I look forward to each of these industries growing with these tools and delivering new best practices that benefit us all.
More than a year ago, we first talked about FriendBinder, which was one of many services offering lifestreaming capabilities, aggregating your information from different social networks, and letting you follow friends from each network in one place. It didn't have the polish of other sites, like FriendFeed, the high visibility of networks like Facebook, or the dollars behind it like Plaxo and MyBlogLog. But what it did offer was the ability to "tier" friends in terms of how interested you were in their updates, and to act as a console. But it wasn't open to everybody, until earlier this week, when developer Richard Cunningham finally opened the doors.
