Flapon Flaps Into World of Topic Based Social Networking

No doubt unperturbed by Liz Gannes' panning of their "Flap On, Flap Off" branding, Flapon introduced itself Monday morning as a life-stream integrated social network aimed to help people find each other based on similar interests and shared topics. The approach, previously tried by the now-defunct Simler, Socialmedian and others, hopes that people's collaboration around mutual interests will encourage positive relationships, and enable people to share insights that bring value to other members of the community.

The main area of Flapon is referred to as the Stream. The Stream is comprised of "Flaps" from users on any topic. Essentially, the alpha version presents the public stream of all topics in the central space. Each Flap can be slugged with multiple topics, each of which can be clicked to find other discussions on that topic. And while you can add many different topics to each Flap, and be quite creative in your choice of tagging, Flapon comes bearing a full library of topics. This aids in creation of new content - for example, if you post on Conan O'Brien and want to tag the post as "Comedy", start writing, and like Google Instant, it autopopulates a list of options.

The Flaps Make Streams

A Flap on Late Night TV, Slugged as Comedy, TV and Television

Each item is self contained, getting its own permalink, with statistics on reads, as well as the option to vote posts up and down. You can comment on the original Flap, or reply to extend the conversation. Unsurprisingly, you can click on the profile of each Flap author to gain their bio, and Flap history. If you try hard, you can think of it as being Quora-like, without any leading questions. You just post what you're thinking, tag it, and keep going.

Creating a Flap With Images from Google

In its infancy, you of course won't find answers to every query. Searching for "Baseball" lands a single post on amazing facts. The phrase "Social media" has many dozens, reflecting the service's earliest users.

Assuming one of the core cruxes of social networking is social, it's likely only the bravest of cutting edge early adopters will find themselves posting to Flapon instead of the more popular destinations. The tagging of content is good, as is discovery of new posters and immediacy of feedback, such as posts and views. Addition of photos to each Flap is pretty simple as well, as you can pull from Google's massive image search repository.

If you want to get flapping with Flapon, just head to http://www.flapon.com to check it out. Maybe you'll enjoy the option of talking in more than 140 characters again, or you'll like seeing a public stream in its infancy stages.

10 Top New Web Services of 2009 (From My Perspective)

Last year, I highlighted ten top Web services that debuted in the year, from Socialmedian to BackType and Feedly. Not an all-encompassing list, blogging colleague Robert Scoble asked if "I was right", adding on a few of his own.

With 2009 coming to a close, I thought it made sense to highlight some of my own personal favorites which are gaining traction. Keep in mind that I am not ranking these services necessarily in a most important to least important order, and I am ignoring some other top services (for example, Foursquare, which launched in March, or some Zynga properties), due to my own non-use.

As with 2008, many services debuted in 2009 that were not stand-alone services, but instead, hooked into existing environments, like Twitter and Facebook, or the iPhone.

1) Pubsubhubbub

2009 was all about real-time and moving data more quickly from place to place. No technology or service better epitomized that than Pubsubhubbub, an open protocol engineered from a team of Googlers who were looking to accelerate the delivery of updates between services with near-zero latency. Pubsubhubbub's simplicity and clear benefits resulted in many major services adopting it and virtually eliminating the expected wait times for aggregators and readers to get updates, while also reducing the need for said aggregators to repeatedly poll content sources.

Pubsubhubbub, adopted by Blogger, FeedBurner, Cliqset, FriendFeed and many others, also spurred into action the launch of Dave Winer's RSSCloud, adopted by Wordpress for similar purposes. The launch of Pubsubhubbub also fed the growth of Superfeedr, an increasingly popular utility that aims to deliver real-time notifications via the cloud.

2) Google Wave

Google Wave made a huge splash in 2009. (Review) If you weren't trying it out and aiming to find out what value it actually brought, it was probably because you were begging for an invite and hadn't found one yet. The real-time collaboration tool was mischaracterized by many who thought it could replace e-mail, or different social networks' activity, and it hasn't found too many people relying on it as a core service yet, but its innovation has many looking to see what the end game looks like.

3) Square

Although extremely new, Jack Dorsey's follow-up to Twitter, Square, is very alluring. A simple hardware add-on to the iPhone (and in the future, other mobile devices), Square lets any individual accept credit card transactions, verifies the purchaser, and provides the purchaser with an electronic record of the activity via their Web site.

Dorsey and team skillfully looked at a daunting world of differing devices and managed to find the commonalities between them (an audio port to be specific) and delivered something that could potentially change the game for small merchants and individuals, providing true mobile commerce that doesn't require cash.

4) Echo

The launch of JS-Kit's Echo product was such a big move for the company that they changed their name to reflect it. Echo, recognizing the sea change evident in social media that has moved much of the discussion of content away from core blogs, aggregated downstream activity at the host blog, including retweets and other social network reactions.

In addition, Echo brought real-time to everyone's comment stream, turning a once static entity into a live chat room. You can see Echo in action on popular sites including those from Brian Solis and 1938media.

5) my6sense

With more data coming in from more sources than ever, it is unlikely that most people are following fewer people or feeds at the end of 2009 than they were at the beginning of the year. Combined with a rise in mobile Web access, and you can see how my6sense's digital intuition for RSS feeds, Twitter and Facebook makes sense, surfacing relevant data that is customized just for you.

The company has an iPhone app available, free, now, and has publicly promised that Android development is planned in the short term. Keep in mind that I am helping to advise the service, but I have been impressed with their offering, and see the issue of curation as one that many services will tackle in 2010.

6) Brizzly

Brizzly, a product from Thing Labs, is one of the more novel approaches to consuming one's Twitter and Facebook streams. The first to enable in-line viewing of images and video, the addition of customized trend definitions and novel approaches to direct messages and multiple account support, Brizzly is a compelling Web-based alternative to the standard interface from Twitter and competing clients, such as Seesmic.

Earlier in the year, Thing Labs also introduced Plinky, which while cute, doesn't look to be setting the world on fire.

7) Lazyfeed

For a technology supposedly on its last legs, RSS sure had a lot of very interesting innovation in 2009 (See also: Pubsubhubbub and my6sense). Lazyfeed came on the scene this summer with a real-time approach to feed discovery and the ability to follow several topics at once. A live interface and rapidly displayed content has made the product easily among the most fun ways to take in a lot of information, while keeping things "lazy".

With the slowing of central directories like Technorati, Lazyfeed became one of the best sites for me to use to find new sources who were discussing topics I was interested in, letting me add them to my reading list.

8) Flickchart

In May, Flickchart introduced a site for comparing your favorite movies, across time, genres, or even against your previous picks. Although simple, the "pick your favorite" approach became very addicting, and the site now sports more than 40,000 registered users, who have contributed more than 60 million rankings. (See blog post)

One of the unexpected side benefits of Flickchart for me was finding top movies rated by friends which I had never seen, which spurred me to finally add them to my iTunes or NetFlix.

9) Lunch.com and Simler

I am combining both Lunch.com and Simler, as both sites seem to be in their growth stages, and have similar goals - helping you to find interesting people who share the same interests. Lunch.com asks you for your spheres of interests, and to rank specific items on a -5 to +5 scale. In contrast, Simler asks you to add tags that describe your interests, and links you with those others who have also added the same tags.

Both Lunch.com and Simler suggest that you post new items to topic-oriented pages, and engage in discussion with others in your network. Lunch.com seems to be more product-oriented, while Simler is more focused on more abstract things, such as television, music and technology. Simler, like my6sense, is a client of Paladin.

10) Tweetie

If Brizzly was included, it also makes sense that Tweetie makes the list, even if it has no specific Web-only interface. Tweetie has become the gold standard for Twitter clients on the iPhone, and was among the first to incorporate many of the advanced capabilities introduced by Twitter, including Lists, geolocation, and retweets. Tweetie also has a solid Macintosh version, which I use often.

Also on this year's list but outside of the top 10:
Blippy, Cadmus, Cliqset, Gowalla, Salmon, Twazzup

What did I miss, overlook or understimate in 2009? Let me know. I am sure you have some better ideas.

Simler Adds Likes, Favorite Tags, Revamps Homepage

Many social networks are working on ways to improve the relevancy of content - either through finding shared relationships between people through common people they know or through similar likes and dislikes. Simler, which I first talked about back in September, and opened in October, launched an array of new features this last week that offer the service's growing user base faster ways to interact with shared content, and improved abilities to discover new areas on the site where activity is happening.

As outlined in a post on Simler by the company's CEO, Ryan Goodwin, Simler updated their site to include a new homepage, highlighting friends, tags and most recent content. But more interesting to me are the two new items they added - the first being the addition of "likes", a feature you have seen on FriendFeed, Google Reader, Socialmedian and Facebook, and the second, being "Favorite Tags", which lets you pick your favorite topics of conversation, and highlight them in conversations that take place on the service.

Users Asked for Likes on Simler, and Got Them

Now, as you make posts on Simler, about any topic, you can tag other users by adding a tilda in front of their user name (such as ~louisgray) or you can use the well-known @ sign to link out to Twitter. And topics can be highlighted through brackets to link to other topics on the site. (Such as [Simler] or [Apple])

The service is also highlighting its most active users, by topic, as the SimKing, which users will be given a badge on their profile page if their content is liked by other users.

The New Simler Divides Into the Main Page, Tags and Friends

The addition of likes, as with other networks, will enable users a more lightweight way to interact with content and show what the find interesting. The improved options to highlight other users and topics on Simler should also accelerate the activity there. I also hope to be talking with Ryan and team to help them gain more traction, as part of my role with Paladin, as Simler is a very new client. The efforts that went into this release were in place prior to our working together, and I'm looking forward to helping more going forward.

Disclosure: Simler is a new Paladin Advisors Group client. I am Managing Director of New Media for Paladin.

Simler, the Interest-Based Microblog Network, Open to the Public

Simler, a fledgling interest-based social network, which I covered in early September (See: Find Similar People and Interests With Simler's Microblogging Platform) is now open to the public and no longer requires invites. You can find my account at: http://simler.com/user/louisgray/.

Simler lets you set up new discussons around tags, and like other real-time services, discussions on specific topics bump them to the top. Check it out if you don't already have a login.

Find Similar People and Interests With Simler's Microblogging Platform

One of the most challenging issues with today's social networks is rapidly finding people who share the same interests. As you migrate from network to network, you can find commonalities between platforms, but the most likely route taken to gain a base of connections is an import of your friends from a different network, forcefully pulling them with you - even if they are not interested in the same things you are. A new invite-only network called Simler is trying to solve that issue by connecting people with the same interests - resulting in a fast-moving stream containing conversations on topics you like and enabling you to find people you may soon like, with many features you've grown accustomed to on other networks, from FriendFeed and Twitter to Google Groups and old-school discussion boards.


Simler Connects You Based On Your Tags to Conversations
At the core of Simler is the service's reliance on tags, which help to organize discussions. For example, you can start conversations on basics, such as Apple, "Spotify" and "Baseball", or branch out to other popular topics, including "Grammar Nazis" or discussions around TV shows like "Mad Men" or "Arrested Development".


As You Add Friends, Simler Recommends New Possible Connections
Posting new entries to Simler is a lot like starting a new tweet in Twitter or a native entry in FriendFeed. It doesn't contain photos, but also doesn't stop you at a mere 140 characters. The entry, like in FriendFeed, can be responded to in line, and active conversations pop to the top of your Simler. It's likely that those active in the conversation will be similar "or Simler" to you, and you can see, by clicking through their profile, if you share the same tags of interest. The more shared tags, the more likely you are to find value and get connected.


One Active Conversation on Simler With Multiple Comments
You can make comments on any Simler conversation, even if you haven't selected that topic as one of your tags. You can browse the tag directory alphabetically, or find the most popular discussions, and get started. And once you make a comment or make a new post, you will get notified on the site, or by e-mail, letting you know if anybody else added a comment and extended the thread.


Two Simler Posts In the "Apple" Forum

Some of the More Active Tags In Simler
Simler, featuring much talent from Portland, Oregon, was just recently discovered (and covered) by Silicon Florist's Rick Turoczy, also found Simler moved the needle forward, making the site more about the subjects of the conversations than on the people themselves. He says, jokingly, I hope, "I mean, if we didn’t want interactions, we’d all just start blogs."


Notices From Simler Come In Through the Site Or On E-mail
Talking about things with friends is fun. Talking about topics you are interested in is more fun. SImler hopes that its network can enable you to discover new friends via shared interests. It will take some time for the site to grow en mass for this to happen, but it is extremely easy to use, and just makes sense. It has some good polish, and despite some slowness, the site works as advertised.

As for getting in yourself, each new Simler account comes with 10 invitations. Half mine are gone already, so I have five left. It would be fantastic if you would openly share your own invites in the comments here and get people into the site. Once you do, you can find me here: http://simler.com/user/louisgray/