SB Nation's History, Philosophy & What to Expect from Tech

I was elated to read overnight that many former Engadget staffers had joined forces to continue their craft in a new home - teaming up with SB Nation, currently home to more than 300 sports blogs spanning professional and amateur teams around the world. The excitement came not because we need yet another technology blog network (as there are a few already), but because of their choice - partnering with a forward-looking company that has harnessed the fervor of sports fandom, giving people a voice, becoming the truest example of people-powered blogging in the world, driving addicting communities and real-world interaction around shared interests. If the same process is followed, but applied to the world of gadgetry, the results could be tremendous.

For those who don't know the history, the first blog to pioneer SB Nation was Athletics Nation, a baseball-centric blog covering the Oakland Athletics. The blog came about as Tyler Bleszinski, longtime A's fan and sufferer (as am I) couldn't find a place online to vent about the team in good times and bad. With powerhouse ESPN suffering from East Coast bias, and local papers having no way to interact with fellow fans, he was pushed by Daily Kos founder Markos Moulitsas to start a blog - which later spread to a family of similar blogs, beginning with baseball, and later branching out to all manner of sports, from mixed martial arts to cycling, figure skating and golf. If there's a sport that has fans who want to talk about it, SB Nation has been there.

Belatedly (for me anyway), I found Athletics Nation in early 2005, and my first thought was, "where have you been all my life?". The site promised real-time gameday threads to chronicle the day's contest, opinion posts from front page writers and regular contributors alike. Later, "Blez", as was his online moniker, gained access to exclusive interviews with A's general manager Billy Beane, owner Lew Wolff, and other players. Athletics Nation (or AN) was on the map, and started to be noted for its influence among die-hard fans. Bay Area sports journalists including Susan Slusser and Mychal Urban also made appearances, talking with ANers directly.

In July of 2005, fooling around with the Mac comics application Comic Life, I made a comic featuring then-A's player, Eric Byrnes, who would be amazing one play, boneheaded the next. (See comic) This silliness led to another comic and another, to the tune of three in five days, before the A's short-circuited my plans by trading Byrnes to the Rockies. With this void, Blez asked me to make an A's comic a regular feature, and the ANtics were born - posted each Sunday through the season and occasionally in the off-season. I kept this up for a few years, before tech and kids took over the rest of my life.

Meanwhile, due to the ANtics, I gained front-page publishing access to Athletics Nation, and was eventually put in the mix for gameday threads and other weekly posts, along with other unpaid writers who filled out the week. Opinion posts (like this one from 2008) could get 10 comments from the community or hundreds. Game threads always got hundreds, for the community would writhe in pain for every popout and celebrate every run together, regardless of geography.

Where SB Nation differs from all the other major tech sites is that fans have a voice - beyond the comment streams which often become full of vitriol. SB Nation blogs feature fan posts on any related topic, and the community generally does a good job voting up the great posts and highlighting the poorly thought out ones. SB Nation prides itself on linking to third party content and not regurgitating other's articles, even if the blog's main focus is not on break news and reporting, but instead being part of the experience.

SB Nation blogs typically have a pair or more moderators who can manage user accounts, delete comments, promote fan posts to the front page, or send users email to say they are on probation. Users can recommend great comments and posts or flag them for review by a moderator. And over time, since every participant requires a user name and one's history is attached to the user name, you see a real community develop, with people who have history and a shared experience. Blez and the Athletics Nation team celebrated the community through yearly "AN Days" at the Coliseum to take in games, and helped collect money from the community for appropriate charitable causes. AN even featured an online store for shirts and other gear that bear the site's name.

Since the site's start with a single blog, run by a diehard Eric Chavez fan, the burgeoning network now features regional hubs for local teams, a dedicated baseball hub (which I highlighted Friday) and a pattern of success which requires commitment to hard work, fun and community interaction. If the track record of SB Nation is to be repeated in the world of technology, you can expect writers that are accessible, fans who have a voice, excitement about gadgets and software, and a standard look and feel that has you knowing you've reached an SB Nation site upon first visit.

If you're a longtime louisgray.com reader, this shouldn't surprise you. In 2006 I highlighted the growing network. In 2007, I highlighted the home page revamp. In October of 2008, I highlighted their mobile site work and subsequent funding round. I have been a longtime believer in the model of fan-centric publishing and it's clear that it has worked. If the SB Nation Tech team is half as successful as the sports side has been, there's no question the network will be a must-read, go-to, community.

Baseball Opening Day: New Site, New App and New Access

In our home (and blog) we don't celebrate April Fool's Day. But we do celebrate the opening of the baseball season. While for some teams, the season actually started yesterday, true opening day for major league baseball hasn't begun until today - as that's when the A's take the field. Kicking off the baseball season this year, there are some great advances in the world of baseball that every baseball fan should know to start the 2011 season off right, including a new site in the amazing Sports Blogs Nation franchise, a new baseball game for iOS and Android, and the extension of one month's MLB.TV to all MLB At Bat purchasers on all platforms.

In the tradition of baseball's 1-2-3 strikes, here are the three big stories.

1) Baseball Nation from Sports Blogs Nation

Sports Blogs Nation has been the true fans' sports network for almost 8 years, starting with my favorite, Athletics Nation, and first slowly, then rapidly, taking over the world with dedicated blogs for all major sports teams, most colleges and many specific sports globally. The fast-growing network is practically going pro this year, with the higher of former ESPNer Rob Neyer, one of the most respected baseball authors and stat geeks you'll ever see. He is now running a brand new baseball entry page to SB Nation, which pops up the league's top news, runs near-live scores, columns, and deep integration into the dedicated team sites. Every baseball fan has to check this out: http://mlb.sbnation.com/

Sports Blogs Nation's success has me somewhat wistful I didn't double down on my early work with Athletics Nation in 2005 and Sactown Royalty from 2006 on, but I traded in my athletic gear for a slide rule and glasses with tape in going geek. Tyler Bleszinski, Jim Bankoff and team have done an amazing job with the franchise.

2) Free MLB.TV for the month of April from MLB

I've purchased MLB At Bat 11 on both my Android and iOS products. It's the best way to follow games around the country. MLB.com sent me a note today that customers will get access to streaming live video from any game through the month of April. They're hoping they'll get you hooked and you just might.

3) 9 Innings Pro Baseball Hits Android for Free

Com2uS has long made the best baseball games for mobile devices. In early 2010, I told you how 9 innings on iOS kept me from missing real baseball too much after a long and cold off-season. The company's Home Run Battle 3D game is amazing on both iOS and Android, looking fantastic on my Samsung Galaxy Tab, wasting countless hours for me swinging at off-speed pitches. The new 9 Innings Pro baseball game for android comes to Android for the first time, and is free, using the newly released in-app building to help you follow your favorite teams during the baseball season. The game is made in association with the Major League Baseball Player's Association. It also works on iOS.

So there you go. In a few hours, my favorite team takes the field. But before that, I am going to read Baseball Nation to see what's new, maybe catch an out of region game on MLB TV and play a little 9 innings. It's in the name of the real holiday - Opening Day.

SportsBlogs Nation Raises Funding Round to Expand Platform

Long-time readers of louisgray.com know that behind tech, one of my most avid passions is that of sports. Be it baseball, college football, or basketball, I'm a huge fan. I have my team loyalties and want to know all I can about my favorite teams. As part of this sports obsession, I found Web communities like SportsBlogs Nation and Ballhype to help me get the latest and best sports news from fellow fans around the world, as well as engage in community around our shared passion. As I recounted in July, the Ballhype team was acquired by Future US for $3 million, and yesterday, the SportsBlogs Nation team announced they raised a funding round in the single-digit millions of dollars, without more details being disclosed. The funding round was led by Accel Partners, the same team who helped bankroll Facebook, and by Jim Bankoff, former AOL programming chief. The funds will be used to further expand the rapidly growing sports blogs network, and help improve the platform.

Overnight, I connected with SportsBlogs Nation president Tyler Bleszinksi, who I've known through his family of sites since 2005, and consider a personal friend. Below is part of that Q&A done over e-mail:

LG: How large is SportsBlogs Nation today in terms of individual sites and users?

TB: We currently have 152 and we are growing that number weekly. We are very deliberate in our approach in that we only invite the highest quality bloggers, with established track-records, to join our network. Therefore, we will never rush to launch sites just to grow our blog numbers. We don't release any details about our registration base. I can tell you that internal numbers show that we have about 2.5MM people using the sites each month and that we're seen explosive growth across our entire network in all metric categories (in some cases doubling our metrics every six months.)

LG: What is helping to drive the growth of the network?

TB: The growth is likely driven by several factors:

1. positive macro-trends as new people discover and engage with our blogs each day
2. more engagement with our existing users as we add great new writers, features and technology - including our new blogging platform which is a huge success. Just last week for instance, we added two of the top sports bloggers on the web: Jeff Clark/Celticsblog and James Mirtle/From The Rink
3. the declining investment by newspapers and other media in local sports coverage, which makes us the go-to source, particularly for mid and smaller market teams like Oakland for instance
4. the traffic-driving network effect of intelligent cross-promotion across our network and the general sports and blogging ecosystem
5. our team/tribe focus where we enable fans to publish and discuss within specific communities built around their passion.

On that note, one important and overlooked fact is that we are the leading regional independent sports network in many areas. For instance, in the Bay Area we have the top sites (Athletics Nation, McCovey Chronicles, Golden State of Mind, Niners Nation, etc) for just about every team, add it up and we're bigger than just about any other media property focused on Bay Area sports. Same can be said for other markets like Chicago, Texas, etc.

LG: How much funding did you raise, and what will it be used for?

TB: We're not releasing the amount, but we basically went after an amount that would allow us to become the top sports social community on the Internet. We're still cheap, even more so in this economic climate, and running this company on a shoestring, only spending where there is a measurable return.

We plan on using the money to further advance our sports-centric social media and publishing platform, which is already, in my opinion, the best blogging platform ever created for sports publishers, contributors and audiences. We want to iterate on it and continue to invest in advancing an open platform for sports fan activity streams.

It will also allow us to expand our leagues much more quickly by getting more man hours working on bringing the best bloggers on board. Our aim is to truly have the best team blog for every team in every sport and we need our league managers to be spending more time working on bringing the best bloggers in.

The other thing is that it gives us a talent like Jim Bankoff on board. And Bankoff is a supremely skilled executive who is laser-focused on making SportsBlogs Nation a large and profitable business. He knows this space well considering his past experience at AOL. He's already working to bring aboard other executives who will be focusing on business partnerships and generating revenue opportunities.

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I have been an active participant on SportsBlog Nation for the better part of four years now, and have enjoyed the community at sites including Athletics Nation, Sactown Royalty and California Golden Blogs. My user ID can be found here: http://www.sbnation.com/users/louismg.

Also see:
SportsBusiness Journal: Tech Leaders Back Sports Blog Network

SB Nation Launches New Mobile Sites and Postseason Hub

With more and more sports fans wanting to get updates on the go, on their iPhones, BlackBerries, SideKicks and all other mobile devices, sports sites like ESPN and Yahoo! Sports are having to give extra focus to customizing their sites for these smaller screens. Sports Blogs Nation, a network home to more than 100 sports blogs for all professional teams from the four major sports, dozens of college teams, and other events, recently launched a new initiative that delivers customized mobile sites for all blogs, as well as a new postseason hub, dedicated to the teams in this year's baseball playoffs.

      
The New Mobile Athletics Nation Site
If you're as obsessed with your favorite sports teams as I am, you might find yourself feeling disconnected from the site when you're on the go. But over the last year, the SB Nation technical team updated the foundation of the hundreds of Web logs under their stead, in preparation for taking the day's posts and comments outside of their sites, and new devices and streams. The new foundation allowed users to sign in to all blogs using a shared account, and combines all user comments into a single stream, which hints at future projects. Who knows, maybe even a FriendFeed-like site for sports?

For example, my stream is here: http://www.sbnation.com/users/louismg

      
Fan's Photos and Comments Via Athletics Nation Mobile
If you're at your computer, you can get a sneak preview of SB Nation's new mobile interface by pointing your browser to any of the network's sites, including: http://mobile.athleticsnation.com/ for the Oakland A's, http://mobile.bleedcubbieblue.com/ for the Chicago Cubs, or http://mobile.aroundtheoval.com/ for the Ohio State Buckeyes, for example.


Also new with SB Nation is a new hub dedicated to following the Postseason. The new hub, found here: http://www.sbnation.com/mlb/postseason, has the latest posts from the active teams' blogs, as well as linescores of each game. It's a great one-stop page to get caught up on what the fans of this year's postseason clubs are saying, so check it out.

I had a long conversation yesterday with Trei Brundrett, who is leading the development team at SB Nation, and you can expect many big things coming. But for now, check out the mobile sites and the SB Nation Postseason hub. The official SB Nation blog: Blog Huddle, can be found here: http://blog.sbnation.com/.