Much ado is being made these days about "Web 2.0", which loosely refers to both a user-driven, highly customizable Web experience, represented by Blog sites, photo and movie hosts, but also Web-driven applications, like Google Maps and Google Earth. Some companies have tried to rebrand themselves as Web 2.0 companies, even with only minor changes to their product offerings and business model. A great example of this is Zazzle. Like Cafe Press before it, Zazzle offers users the ability to customize everything from T-shirts to mousepads with their site logo or Web address.Last week, I thought I'd muck around with Zazzle, and found myself taking a photo I had of our 16-year-old beagle, and framing it into a postage stamp. I ordered 3 sets of 39-cent stamps with Molly on them, posing on our couch. Two sets will go to my wife, and the third, to my mother-in-law, who loves her little grand-dog. They arrived today, and should start hitting envelopes tomorrow. Cute, but not exactly what I associate with next generation Web apps. Just cute.